Sjouke Bosma-Senior Commercial Excellence Leader - Pharma, MedTech & Healthcare
Check rate
Experience
EMEA Sales Leader
Global Factories
- Increased EMEA revenue by 20% through strategic leadership of a multicultural sales team (5+), owning the EMEA shadow P&L.
- Secured entering new markets in France, Italy, Spain, and Switzerland via go-to-market strategies and distributor partnerships, building a €25M+ sales pipeline.
- Led channel partners (e.g., Phoenix Group, McKesson, Cencora) to expand healthcare distribution across Europe.
- Improved sales forecasting accuracy by 20% using CRM and sales analytics, boosting sales pipeline by a 40% increase in qualified leads and 15% sales deals.
- Collaborated with a cross-functional team to launch a nutraceutical brand and advanced strategic planning for a company-branded generics line.
- Closed the fastest sales deal (€200K+) in the company’s 25-year history, earning recognition for consistent sales focus and creating optimum customer intimacy.
Head of Commercial Operations
Viatris
- Spearheaded €100M+ revenue budget driving pricing, profit margins, and P&L to exceed financial targets.
- Led a team of 10 direct reports across key account management, customer service, product portfolio, pricing & tendering, and new product launches, developing portfolio pricing strategies, achieving 15% profit margin growth.
- Orchestrated cross-functional collaboration with Marketing, QA, PV, RA, Finance, and Supply Chain, securing commercial deals, in/out-licensing, and partnerships with health insurers, Ministry of Health agencies (RIVM), and pharma wholesalers like Alliance Healthcare Boots, Mosadex, Pluripharm (Abacus Medicine) and Phoenix.
- Directed over 100 product launches (e.g., vaccines, biosimilars), leveraging Power BI for commercial analytics and demand/supply optimization, strengthening partnerships with channel partners like dose dispensing facilities, pharmacy chains, hospitals, and health insurance companies.
Sales & Marketing Manager
Apotex
- Achieved 30% year-on-year sales growth, optimizing generic, specialty and OTC portfolios.
- Led sales field force, S&OP, and channel contracts for addiction therapy clinics and pharmacy networks.
- Improved client satisfaction through analytics-driven decisions covering forecast improvement and inventory optimization.
- Organized pharma congresses related to pharmaceutical wholesalers and the Royal Dutch Pharmacist Association, digital marketing and customer loyalty programs.
Pricing & Project Manager
TD SYNNEX
- Led strategic pricing and margin improvement initiatives through optimizing profit levers to exceed the €1B Benelux revenue.
- Executed 3 M&A integration projects (15 locations), harmonizing people, workflows, and systems (ERP/CRM), ensuring continuity and profitability.
- Led BI/CRM initiatives to enhance pipeline visibility and vendor promotion ROI.
International Sales Manager
HAL Allergy
- Delivered distributor network growth (+40%), boosted market presence in 10+ European countries and managed partnerships.
- Held P&L accountability for distributors and commercial operations oversight for affiliates, driving commercial excellence, branding and profitability across EMEA markets.
- Led KPI-driven sales operations and market access, improved forecasting and cost benchmarking.
Sales & Supply Chain Manager
Sandoz
- Led sales growth, spearheading 75+ successful product launches, optimizing portfolio management and improving forecast accuracy (68%→92%) within S&OP governance.
- Directed field sales managers and sales team strategies, significantly boosting revenue and advancing medicine access in wholesale and hospital channels.
- Oversaw the Hexal merger, managing supply/demand integration of a complete portfolio (1,500+ SKUs), customer contract negotiations, and operational alignment of ERP and CRM systems, delivering a synergistic result with a 2.2 multiplier effect.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Pharmaceutical, Information Technology, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Supply Chain Management, Finance, Operations, and Business Intelligence.
Summary
With over 15+ years of experience in the Pharmaceutical, Healthcare and MedTech industry, passionate about transforming strategic vision into positive outcomes, acting with an entrepreneurial spirit and growth mindset. Forged business partnerships across 20+ European countries, specializing in crafting international sales strategies, leading high-performing commercial teams, and delivering sustained growth in dynamic, multicultural markets. My data-driven, Ai-fluency and inclusive leadership style ensures agility and keeps organizations ahead of the curve.
My high-level achievements:
- Led a team of 10 across key account management, customer service, product portfolio, marketing and pricing, implemented a personal development program to train, coach and retain staff (100% retention).
- Expanded EMEA region by 40% in competitive markets by creating smart go-to-market strategies.
- Exceeded €100M+ sales budget, leading commercial teams and launching 200+ pharmaceutical products, achieving 150% market share growth.
- Secured multiple major commercial deals, from new market entries creating €25M+ future revenue to securing €15M governmental vaccine tender.
- Led M&A integrations (15+ locations), harmonizing, implementing and optimizing commercial processes for diverse portfolios by excellent stakeholder management.
- Ironman finisher…anything is possible!
Skills
- Commercial Excellence
- Emea P&L Ownership
- Sales Team Leadership
- Go-To-Market Strategy
- Channel & Distribution Partnerships
- Pipeline Management
- Revenue Growth
- Strategic Negotiation
- M&A Integration
- Crm & Analytics (Veeva, Salesforce)
- C-Level Stakeholder Management
- Product Launch Execution
- Business Development
- Crm/Bi: Veeva, Salesforce, Hubspot, Tableau
- Commercial Analytics
- Gtm Automation Tools (Bardeen)
- Iqvia
- Erp
Languages
Education
University of Amsterdam
Master of Science · Business Studies · Amsterdam, Netherlands
The Hague University
Bachelor’s degree · business administration · The Hague, Netherlands
Hanze Hogeschool Groningen
Bachelor’s degree · financial management · Groningen, Netherlands
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sjouke is based in The Hague, Netherlands.
Sjouke speaks the following languages: English (Native), Dutch (Native), German (Intermediate).
Sjouke has at least 23 years of experience. During this time, Sjouke has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 4 years and 10 months. Note that Sjouke may not have shared all experience and actually has more experience.
Based on recent experience, Sjouke would be well-suited for roles such as: EMEA Sales Leader, Head of Commercial Operations, Sales & Marketing Manager.
Sjouke's most recent position is EMEA Sales Leader at Global Factories.
In recent years, Sjouke has worked for Global Factories and Viatris.
Sjouke is most experienced in industries like Pharmaceutical, Information Technology, and Healthcare.
Sjouke is most experienced in business areas like Sales, Marketing, and Supply Chain Management. Sjouke also has some experience in Finance, Operations, and Business Intelligence.
Sjouke has recently worked in industries like Pharmaceutical and Healthcare.
Sjouke has recently worked in business areas like Sales, Finance, and Marketing.
Sjouke holds a Master in Business Studies from University of Amsterdam, a Bachelor in business administration from The Hague University and a Bachelor in financial management from Hanze Hogeschool Groningen.
The availability of Sjouke needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Mike Hes
Rudolf Klaiber
Pieter Geeraerts
Nils Leseberg
Ricardo Loos
Christian Steinmetz
Marcel Van Tetering
Uwe Rembor
Dominic Multerer
Herman Van Der Linden
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a EMEA Sales Leader
Geert Van Lantschoot
Folkert Postma
Juergen-Heinrich Rohr
Carsten Roese
Thomas Wüst
Ron Meyknecht
Michael Beran
Andreas Zindel
Christian Baudisch
Friedhelm Best
Nearby freelancers
Professionals working in or nearby The Hague, Netherlands
Robert Ten Hoor
Kenneth Verbist
Dimashi Sigera
Martinus Van Lindt Van Erk
Matvey Teplov
Ceren Aslan
Srinivas Jammalamadaka
Martijn Imrich
Lokman Yüksel
Hovik Torkomyan
