Ricardo Loos - Director European Operations

Q: Where is Ricardo based?

Ricardo is based in Nieuwendijk, Netherlands .

Q: What languages does Ricardo speak?

Ricardo speaks the following languages: English (Native), Dutch (Native), German (Intermediate), French (Elementary) .

Q: How many years of experience does Ricardo have?

Ricardo has at least 14 years of experience. During this time, Ricardo has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 2 years . Note that Ricardo may not have shared all experience and actually has more experience.

Q: What is Ricardo's latest experience?

Ricardo's most recent position is Director European Operations at BikeBanidit EU .

Q: What companies has Ricardo worked for in recent years?

In recent years, Ricardo has worked for BikeBanidit EU and Olyslager Organisation B.V. .

Q: Which industries is Ricardo most experienced in?

Ricardo is most experienced in industries like Automotive , Retail , and Sport . Ricardo also has some experience in Media and Entertainment , Energy , and Manufacturing .

Q: Which business areas is Ricardo most experienced in?

Ricardo is most experienced in business areas like Sales , Procurement , and Supply Chain Management . Ricardo also has some experience in Strategy , Marketing , and Operations .

Q: Which industries has Ricardo worked in recently?

Ricardo has recently worked in industries like Sport , Media and Entertainment , and Automotive .

Q: Which business areas has Ricardo worked in recently?

Ricardo has recently worked in business areas like Sales , Marketing , and Strategy .

Recommended expert

Nieuwendijk, Netherlands

Experience

Apr 2021 - Present

5 years

Director European Operations

BikeBanidit EU

I started as a consultant in Q2 2021 to evaluate the European market potential for BikeBandit.
I was tasked with sourcing parts from OEM suppliers to meet the demand for online sales on the BikeBandit digital platform.
I led the European expansion, setting up operations, securing distribution, and implementing the appropriate ERP system.
I established supply chains from OEM and aftermarket vendors to maintain a just-in-time inventory across Europe within 48 hours.
I was drafting the new mission statement and strategic plan for the European entity.
The project was paused due to BikeBandit’s US bankruptcy.

Jan 2020 - Present

6 years 3 months

Owner RS-Consultancy & Trading

I managed business development for factory racing teams such as Yamaha and GasGas.
Since 2021, I have focused on helping powersports companies adapt to the evolving market environment.

Jan 2020 - Feb 2022

2 years 2 months

Sales Manager North America & Germany

Olyslager Organisation B.V.

I managed clients in North America and Germany, including major oil companies, OEMs, local distributors, and e-commerce parts and lubricant resellers.
I expanded client portfolios and generated new business by engaging prospects and identifying optimal solutions.
I coordinated implementation with my inside sales team (2 FTE) and project managers (4 FTE), ensuring deadlines were met.
I helped develop the five-year strategy for North America in collaboration with the Vice President of Sales and the President of Olyslager Organisation.

Jan 2019 - Present

7 years 3 months

Freelance Sales Director Citadel Network

I developed a sustainable strategy for Citadel Network, Europe’s largest off-road digital platform network, including MXmag, GateDrop, MXVintage, and DailyMotocross.
I advised advertisers on selecting the most effective advertising solutions from our offerings.

Jan 2018 - Dec 2020

3 years

Sales Account Manager Motorcycles and Quads

Suzuki Netherlands (B.V. Nimag part of Louwman)

I managed Suzuki’s dealer network in the Netherlands, collaborating with dealers to meet retail and wholesale targets.
I helped restructure the Dutch Suzuki business, turning a €500K loss over five years into break-even by early 2020.
My role merged with brand management, but the absence of new products prompted me to explore other opportunities.

Jan 2013 - Dec 2018

6 years

Accountmanager Netherlands and Rider Gear Manager Benelux

Bihr SAS

I was hired to transfer Motana into Bihr’s way of working and fully complied with Bihr Netherlands processes after 2015.
I grew turnover in the western Netherlands from €150k to €850k in two years.
I was asked to take on the rider gear side of the business, creating forecasts, visiting suppliers, and providing feedback from sales teams.
I left at the end of 2018 to pursue a new opportunity.

Jan 2012 - Dec 2013

2 years

Accountmanager

Xtravus (parts of Splash Design)

I managed clients in the western Netherlands for a motorcycle fashion company focused on niche products like protective backpacks and high-end jackets for enduro bikes.
The position was terminated after a year due to a poor motorcycle market economy.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Retail, Sport, Media and Entertainment, Energy, and Manufacturing.

Automotive

Retail

Sport

Media and Entertainment

Energy

Manufacturing

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Procurement, Supply Chain Management, Strategy, Marketing, and Operations.

Sales

Procurement

Supply Chain Management

Strategy

Marketing

Operations

Skills

Strong Understanding Of Digital And Social Media Marketing

Languages

English

Native

Dutch

Native

German

Intermediate

French

Elementary

Education

Oct 2012 - Jun 2017

LOI

Higher Professional Education (Bachelor’s) · Commercial Economics · Netherlands

Oct 2006 - Jun 2010

Johan Cruijff College

Level 4 Vocational Diploma · Marketing and Communication · Netherlands

Oct 2002 - Jun 2006

Altena College

Pre-vocational Secondary Education, Theoretical Track · Netherlands

Certifications & licenses

Lean Yellow Belt Certificate

Statistics

Experience

Total positions 7

Experience in Automotive 14 y

Avg length 4 y 5 m

Longest experience 7 y 2 m

Expertise

Recent roles Director European Operations, Owner RS-Consultancy & Trading, Sales Manager North America & Germany

Main industries Automotive, Retail, Sport

Main business areas Sales, Procurement, Supply Chain Management

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ricardo based?

Ricardo is based in Nieuwendijk, Netherlands.

What languages does Ricardo speak?

Ricardo speaks the following languages: English (Native), Dutch (Native), German (Intermediate), French (Elementary).

How many years of experience does Ricardo have?

Ricardo has at least 14 years of experience. During this time, Ricardo has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years. Note that Ricardo may not have shared all experience and actually has more experience.

What roles would Ricardo be best suited for?

Based on recent experience, Ricardo would be well-suited for roles such as: Director European Operations, Owner RS-Consultancy & Trading, Sales Manager North America & Germany.

What is Ricardo's latest experience?

Ricardo's most recent position is Director European Operations at BikeBanidit EU.

What companies has Ricardo worked for in recent years?

In recent years, Ricardo has worked for BikeBanidit EU and Olyslager Organisation B.V..

Which industries is Ricardo most experienced in?

Ricardo is most experienced in industries like Automotive, Retail, and Sport. Ricardo also has some experience in Media and Entertainment, Energy, and Manufacturing.

Which business areas is Ricardo most experienced in?

Ricardo is most experienced in business areas like Sales, Procurement, and Supply Chain Management. Ricardo also has some experience in Strategy, Marketing, and Operations.

Which industries has Ricardo worked in recently?

Ricardo has recently worked in industries like Sport, Media and Entertainment, and Automotive.

Which business areas has Ricardo worked in recently?

Ricardo has recently worked in business areas like Sales, Marketing, and Strategy.

What is Ricardo's education?

Ricardo holds a Bachelor in Commercial Economics from LOI and a Bachelor in Marketing and Communication from Johan Cruijff College.

Does Ricardo have any certificates?

Ricardo has 1 certificate: Lean Yellow Belt Certificate.

What is the availability of Ricardo?

Ricardo is immediately available for suitable projects.

What is the rate of Ricardo?

Ricardo's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.