Rainer Bühler - Senior Strategist

Q: Where is Rainer based?

Rainer is based in Zürich, Switzerland and can operate in on-site , hybrid , and remote work models.

Q: What languages does Rainer speak?

Rainer speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Rainer have?

Rainer has at least 29 years of experience. During this time, Rainer has worked in at least 9 different roles and for 11 different companies . The average length of individual experience is 3 years and 8 months . Note that Rainer may not have shared all experience and actually has more experience.

Q: What is Rainer's latest experience?

Rainer's most recent position is Senior Strategist at Rod Kommunikation / Team Farner .

Q: What companies has Rainer worked for in recent years?

In recent years, Rainer has worked for Rod Kommunikation / Team Farner , Azum Coaching Software , and Heimspiel Planning .

Q: Which industries is Rainer most experienced in?

Rainer is most experienced in industries like Advertising , Education , and Information Technology . Rainer also has some experience in Telecommunication , Fashion , and Media and Entertainment .

Q: Which business areas is Rainer most experienced in?

Rainer is most experienced in business areas like Marketing , Strategy , and Operations . Rainer also has some experience in Information Technology , Product Development , and Project Management .

Q: Which industries has Rainer worked in recently?

Rainer has recently worked in industries like Advertising and Information Technology .

Q: Which business areas has Rainer worked in recently?

Rainer has recently worked in business areas like Marketing and Strategy .

Recommended expert

Zürich, Switzerland

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Experience

Feb 2021 - Present

5 years 4 months

Senior Strategist

Rod Kommunikation / Team Farner

Sep 2020 - Mar 2022

1 year 7 months

Head of Branding & Marketing

Azum Coaching Software

Jun 2013 - Present

13 years

Strategic Brand & Communication Planning

Heimspiel Planning

Jan 2012 - Mar 2013

1 year 3 months

Head of Brand Building

Francis et Son Ami Fashion

Aug 2007 - Jan 2015

7 years 6 months

Study Programme Director

CAS Marketing Communications

Aug 2007 - Jan 2015

7 years 6 months

Study Programme Director

HWZ Zürich

Feb 2005 - Dec 2011

6 years 11 months

Senior Strategist

JWT & Fabrikant Werbeagentur

Aug 2002 - Jan 2005

2 years 6 months

Dep. Head of Brand Communications

UPC Cablecom

Mar 1998 - Jun 2002

4 years 4 months

Strategic Web Planner & Project Manager

Day Software (Adobe)

Mar 1996 - Mar 1997

1 year 1 month

Freelance Marketing Assistant

RTL Television

Jan 1994 - Mar 1994

3 months

Publishing Trainee

Baden Newspaper / Baden Publishing House

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Education, Information Technology, Telecommunication, Fashion, and Media and Entertainment.

Advertising

Education

Information Technology

Telecommunication

Fashion

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Operations, Information Technology, Product Development, and Project Management.

Marketing

Strategy

Operations

Information Technology

Product Development

Project Management

Summary

Senior strategist at Rod Kommunikation (50%) and self-employed at Heimspiel Planning (50%, since 06/2013), consulting mandates for various communications agencies (including Jung von Matt, JWT, Wirz BBDO, Bold, erdmannpeisker and others) and direct clients (including Migros, Südostbahn, Regionale 2025 and others).

I am an experienced brand and communications strategist with a strong focus on sustainability positioning, 360° campaign development and cross-functional project leadership. Specialized in translating complex topics into impactful communications — from brand DNA to global campaigns. Proven execution strength, cross-functional collaboration experience and a strong sense for trends, innovation and societal shifts.

Languages

German

Native

English

Advanced

Education

Sep 1994 - Jul 1998

University of Applied Sciences htw Berlin

Diploma in Communication Management (FH) · Business Communication · Berlin, Germany

Sep 1991 - Mar 1994

Badische Zeitung

Apprenticeship as a publishing clerk · Freiburg im Breisgau, Germany

Aug 1981 - Jul 1990

Hans-Thoma-Gymnasium Lörrach

High school diploma · Lörrach, Germany

Statistics

Experience

Total positions 11

Experience in Advertising 21.5 y

Avg length 4 y 7 m

Longest experience 12 y 11 m

Expertise

Recent roles Senior Strategist, Head of Branding & Marketing, Strategic Brand & Communication Planning

Main industries Advertising, Education, Information Technology

Main business areas Marketing, Strategy, Operations

Qualifications

Highest degree Bachelor

Profile

Created

December 2025

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Frequently asked questions

Have questions? Find more information here.

Where is Rainer based?

Rainer is based in Zürich, Switzerland and can operate in on-site, hybrid, and remote work models.

What languages does Rainer speak?

Rainer speaks the following languages: German (Native), English (Advanced).

How many years of experience does Rainer have?

Rainer has at least 29 years of experience. During this time, Rainer has worked in at least 9 different roles and for 11 different companies. The average length of individual experience is 3 years and 8 months. Note that Rainer may not have shared all experience and actually has more experience.

What roles would Rainer be best suited for?

Based on recent experience, Rainer would be well-suited for roles such as: Senior Strategist, Head of Branding & Marketing, Strategic Brand & Communication Planning.

What is Rainer's latest experience?

Rainer's most recent position is Senior Strategist at Rod Kommunikation / Team Farner.

What companies has Rainer worked for in recent years?

In recent years, Rainer has worked for Rod Kommunikation / Team Farner, Azum Coaching Software, and Heimspiel Planning.

Which industries is Rainer most experienced in?

Rainer is most experienced in industries like Advertising, Education, and Information Technology. Rainer also has some experience in Telecommunication, Fashion, and Media and Entertainment.

Which business areas is Rainer most experienced in?

Rainer is most experienced in business areas like Marketing, Strategy, and Operations. Rainer also has some experience in Information Technology, Product Development, and Project Management.

Which industries has Rainer worked in recently?

Rainer has recently worked in industries like Advertising and Information Technology.

Which business areas has Rainer worked in recently?

Rainer has recently worked in business areas like Marketing and Strategy.

What is Rainer's education?

Rainer holds a Bachelor in Apprenticeship as a publishing clerk from Badische Zeitung.

What is the availability of Rainer?

Rainer is immediately available full-time for suitable projects.

What is the rate of Rainer?

Rainer's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.