María Castelló - Conversational Designer

Q: Where is María based?

María is based in Córdoba, Argentina .

Q: What languages does María speak?

María speaks the following languages: Spanish (Native), English (Advanced), Portuguese (Advanced) .

Q: How many years of experience does María have?

María has at least 6 years of experience. During this time, María has worked in at least 3 different roles and for 4 different companies . The average length of individual experience is 2 years and 6 months . Note that María may not have shared all experience and actually has more experience.

Q: What is María's latest experience?

María's most recent position is Conversational Designer at BeBot .

Q: What companies has María worked for in recent years?

In recent years, María has worked for BeBot , Amplav Brasil Agency , VU Security , and Mercado Libre .

Q: Which industries is María most experienced in?

María is most experienced in industries like Information Technology , Retail , and Advertising . María also has some experience in Government and Administration .

Q: Which business areas is María most experienced in?

María is most experienced in business areas like Product Development , Marketing , and Information Technology . María also has some experience in Customer Service .

Q: Which industries has María worked in recently?

María has recently worked in industries like Information Technology , Retail , and Advertising .

Q: Which business areas has María worked in recently?

María has recently worked in business areas like Product Development , Marketing , and Information Technology .

Recommended expert

Córdoba, Argentina

Check rate

Experience

Jul 2025 - Nov 2025

5 months

Conversational Designer

BeBot

Contributing to the brand voice design and conversational strategy for Boti, the official AI chatbot of the City of Buenos Aires.
Designing user-centric dialogue flows to enhance the automated experience.

Jan 2023 - Dec 2025

3 years

UX Writer

Amplav Brasil Agency

Developed strategic content for clients across Latin America (LATAM).
Redesigned and optimized existing client content to improve user journey.
Managed content localization and translation from Portuguese to Spanish.

Jan 2023 - Dec 2023

1 year

UX Writer & Technical Writer

VU Security

Authored technical content specifically tailored for developer audiences.
Redesigned and streamlined the company's internal content creation processes.
Designed in-app content and SaaS product screens using Figma.

Jan 2020 - Dec 2023

4 years

UX Writer

Mercado Libre

Developed strategic content for the Catalog team.
Facilitated regional communication by translating content from Spanish to Portuguese.

UX Writer & Translations

Imã Brasil Agency

Created high-impact content for diverse clients across the LATAM region.
Redesigned and optimized client content to ensure market-specific performance in LATAM.
Translated professional content from Portuguese to Spanish for international stakeholders.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Retail, Advertising, and Government and Administration.

Information Technology

Retail

Advertising

Government and Administration

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Marketing, Information Technology, and Customer Service.

Product Development

Marketing

Information Technology

Customer Service

Summary

UX Writer with exceptional skills in merging effective storytelling with user experience. My focus is on creating intuitive and captivating interfaces that emotionally connect with users. With a solid understanding of design principles and user empathy, I am committed to improving digital interaction through seamless conversational flows.

Skills

Conversational Ai: Dialogflow
Design Tools: Figma, Miro
Systems: Wordpress, Google Drive

Languages

Spanish

Native

English

Advanced

Portuguese

Advanced

Education

Universidad Nacional de Córdoba (UNC)

Teaching Degree in Spanish · Teaching Degree in Spanish · Córdoba, Argentina

Statistics

Experience

Total positions 5

Experience in Information Technology 4 y

Avg length 1 y 7 m

Longest experience 3 y 11 m

Expertise

Recent roles Conversational Designer, UX Writer, UX Writer & Technical Writer

Main industries Information Technology, Retail, Advertising

Main business areas Product Development, Marketing, Information Technology

Qualifications

Highest degree Bachelor

Profile

Created

February 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is María based?

María is based in Córdoba, Argentina.

What languages does María speak?

María speaks the following languages: Spanish (Native), English (Advanced), Portuguese (Advanced).

How many years of experience does María have?

María has at least 6 years of experience. During this time, María has worked in at least 3 different roles and for 4 different companies. The average length of individual experience is 2 years and 6 months. Note that María may not have shared all experience and actually has more experience.

What roles would María be best suited for?

Based on recent experience, María would be well-suited for roles such as: Conversational Designer, UX Writer, UX Writer & Technical Writer.

What is María's latest experience?

María's most recent position is Conversational Designer at BeBot.

What companies has María worked for in recent years?

In recent years, María has worked for BeBot, Amplav Brasil Agency, VU Security, and Mercado Libre.

Which industries is María most experienced in?

María is most experienced in industries like Information Technology, Retail, and Advertising. María also has some experience in Government and Administration.

Which business areas is María most experienced in?

María is most experienced in business areas like Product Development, Marketing, and Information Technology. María also has some experience in Customer Service.

Which industries has María worked in recently?

María has recently worked in industries like Information Technology, Retail, and Advertising.

Which business areas has María worked in recently?

María has recently worked in business areas like Product Development, Marketing, and Information Technology.

What is María's education?

María holds a Bachelor in Teaching Degree in Spanish from Universidad Nacional de Córdoba (UNC).

What is the availability of María?

María is immediately available for suitable projects.

What is the rate of María?

María's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.