Kathrin Bardt - Co-Founder

Q: Where is Kathrin based?

Kathrin is based in Hamburg, Germany .

Q: What languages does Kathrin speak?

Kathrin speaks the following languages: German (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Kathrin have?

Kathrin has at least 24 years of experience. During this time, Kathrin has worked in at least 10 different roles and for 11 different companies . The average length of individual experience is 2 years and 2 months . Note that Kathrin may not have shared all experience and actually has more experience.

Q: What is Kathrin's latest experience?

Kathrin's most recent position is Co-Founder at Age of Style - The Conscious Collective .

Q: What companies has Kathrin worked for in recent years?

In recent years, Kathrin has worked for Age of Style - The Conscious Collective and Serviceplan Group .

Q: Which industries is Kathrin most experienced in?

Kathrin is most experienced in industries like Advertising , Media and Entertainment , and Fashion . Kathrin also has some experience in Tourism and Arts and Crafts .

Q: Which business areas is Kathrin most experienced in?

Kathrin is most experienced in business areas like Marketing , Strategy , and Project Management . Kathrin also has some experience in Sales , Production , and Product Development .

Q: Which industries has Kathrin worked in recently?

Kathrin has recently worked in industries like Advertising , Media and Entertainment , and Fashion .

Q: Which business areas has Kathrin worked in recently?

Kathrin has recently worked in business areas like Marketing and Strategy .

Recommended expert

Hamburg, Germany

Experience

Mar 2022 - Present

4 years 1 month

Co-Founder

Age of Style - The Conscious Collective

Strategic concept and content development for Age of Style

Oct 2014 - Feb 2022

7 years 5 months

Hamburg, Germany

Client Service Director

Serviceplan Group

Strategic leadership and key account management for, among others, Zentis, Tchibo, Capgemini, flatex, World Vision, Four Paws, Lavera, LAIC
Integrated development and derivation of creative concepts from communication and media strategy
Development of display and social advertising campaigns and leading social strategy development
Quality responsibility for the creative output and consistent brand management (online/offline, social/display)
Ensuring creative output for data-driven media & advertising
Key account for Zentis and collaboration with partner agencies Plan.Net UX, HMMH, Serviceplan Integrated
Building, training, and leading integrated teams in changing business models
Guiding and shaping change management processes and successfully integrating the team profile
Optimizing and adapting processes and integrating the creative team into the media agency Mediaplus
Responsible for workload and management of the creative team, KPI setting, and budget responsibility
Disciplinary leadership and personnel development of the account management team (span of control 3–6 people)

Achievements:

Establishing Plan.Net Hamburg as the digital lead agency for Zentis and significantly expanding the client
Developing the client flatex and integrating additional services of the Serviceplan Group (e.g., SP Strategy)
Successful integration of different departments: media, technology, design, strategy, and traditional communication
Developing effective processes for collaboration between creative and media to optimize client management
Zero turnover in the existing team for 5 years

May 2010 - Jun 2013

3 years 2 months

Cologne, Germany

Unit Head, Member of the Board of Directors

people interactive GmbH

Shaping the transformation process from a software development workshop to a digital communications agency with a focus on UX
Building a suitable account management team
Team leadership and disciplinary management (project teams of 5–8 people, disciplinary responsibility for 3–5 people)
Strategic account supervision for clients such as Miele, Lufthansa, Deutsche Telekom
Focus on the international customer journey at Lufthansa to optimize conversion, personalization, and experience design

Achievements:

Leading the most important new business pitch in 2012 and securing the Lufthansa account
Establishing a cultural change as a foundation for cross-departmental and cross-team processes
Ensuring compatibility as a communications agency for acquisition by Jung von Matt (2014)

May 2009 - May 2010

1 year 1 month

Cologne, Germany

Brand & Communications Manager

HRS - Hotel Reservation Service, Robert Ragge GmbH

Responsible for strategic brand management and corporate design
Integrating the digital booking process with communication activities
Planning, concept development, and implementation of national and international communication measures (B2B & B2C)
Agency management and implementation of digitally developed in-house communication projects
Conducting pitches and agency screenings
Leading media planning with the Crossmedia agency

Achievements:

Redesign of corporate design with Metadesign agency
Developing a new communication strategy
Successfully establishing the agencies Lukas Lindemann Rosinski and Crossmedia for key campaigns in 2009/2010

May 2000 - Mar 2007

6 years 11 months

Germany

Management Supervisor

Proximity Germany GmbH (BBDO Proximity)

International account management (Procter & Gamble, Volkswagen)
Team leadership and development
Strategic, conceptual, and operational project management with result responsibility
Managing clients such as Volkswagen, Masterfoods, Procter & Gamble, Henkel

Achievements:

Launch of the customer magazine "For me" by Procter & Gamble in international markets
Establishing a central design management system for Volkswagen in brick-and-mortar retail
Implementing processes for dealer communication in international markets

Jul 1998 - Jun 1999

1 year

Krefeld, Germany

Online Editor and Copywriter

White Lion International GmbH

Development and implementation of communication projects and campaigns

Oct 1996 - Nov 1996

2 months

Cologne, Germany

Editorial Intern

Filmpool Film- und Fernsehproduktion GmbH

Editorial work for the parenting magazine "Kinderella" on the tm 3 channel

Aug 1994 - Oct 1994

3 months

Berlin, Germany

Dramaturgy and Assistant Director

Freie Mitarbeit

Dramaturgy and assistant director for a literary evening (texts by Friedhelm Kändler)

Feb 1994 - Apr 1994

3 months

Essen, Germany

Dramaturgy and Assistant Director

Ensemble Diagonal, Satiricon Theater

Dramaturgy and assistant director

Feb 1993 - Mar 1993

2 months

Saarbrücken, Germany

Dramaturgy Trainee

Saarländisches Staatstheater

Internship in the dramaturgy department

Aug 1991 - Sep 1991

2 months

Saarbrücken, Germany

Directing Intern

Saarland State Theatre

Internship in the directing department

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Media and Entertainment, Fashion, Tourism, and Arts and Crafts.

Advertising

Media and Entertainment

Fashion

Tourism

Arts and Crafts

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Project Management, Sales, and Production.

Marketing

Strategy

Project Management

Sales

Production

Languages

German

Native

English

Advanced

French

Advanced

Education

Oct 2013 - Jun 2016

Bergische University Wuppertal, IOP - Institute for Work and Organizational Psychology

Work and organizational psychology · Wuppertal, Germany

Apr 1992 - May 1998

Ruhr University Bochum

Magister Artium, theater, film and television studies, sociology and English studies · Theater, film and television studies, English studies and sociology · Bochum, Germany · Excellent

Sep 1981 - Jun 1991

Robert Schuman Gymnasium

Abitur · Saarlouis, Germany

...and 1 more

Certifications & licenses

Tough Conversations

BRIDGEHOUSE Holding GmbH

Leadership Training I - III

Dorothea Meyer, Hamburg

Leadership Coaching

Lorenz Consulting, Dortmund

Creative Excellence

BBDO University Barcelona

Leadership Training

Dr. Sonnenberger Business Coaching

Structured Presentation Development

BBDO Group Germany

Client Management

BBDO Group Germany

Statistics

Experience

Total positions 11

Experience in Advertising 18 y

Avg length 2 y 2 m

Longest experience 7 y 4 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Co-Founder, Client Service Director, Unit Head, Member of the Board of Directors

Main industries Advertising, Media and Entertainment, Fashion

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Master

Certifications earned 7

Profile

Created

November 2022

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Kathrin based?

Kathrin is based in Hamburg, Germany.

What languages does Kathrin speak?

Kathrin speaks the following languages: German (Native), English (Advanced), French (Advanced).

How many years of experience does Kathrin have?

Kathrin has at least 24 years of experience. During this time, Kathrin has worked in at least 10 different roles and for 11 different companies. The average length of individual experience is 2 years and 2 months. Note that Kathrin may not have shared all experience and actually has more experience.

What roles would Kathrin be best suited for?

Based on recent experience, Kathrin would be well-suited for roles such as: Co-Founder, Client Service Director, Unit Head, Member of the Board of Directors.

What is Kathrin's latest experience?

Kathrin's most recent position is Co-Founder at Age of Style - The Conscious Collective.

What companies has Kathrin worked for in recent years?

In recent years, Kathrin has worked for Age of Style - The Conscious Collective and Serviceplan Group.

Which industries is Kathrin most experienced in?

Kathrin is most experienced in industries like Advertising, Media and Entertainment, and Fashion. Kathrin also has some experience in Tourism and Arts and Crafts.

Which business areas is Kathrin most experienced in?

Kathrin is most experienced in business areas like Marketing, Strategy, and Project Management. Kathrin also has some experience in Sales, Production, and Product Development.

Which industries has Kathrin worked in recently?

Kathrin has recently worked in industries like Advertising, Media and Entertainment, and Fashion.

Which business areas has Kathrin worked in recently?

Kathrin has recently worked in business areas like Marketing and Strategy.

What is Kathrin's education?

Kathrin holds a Master in Work and organizational psychology from Bergische University Wuppertal, IOP - Institute for Work and Organizational Psychology and a Master in Theater, film and television studies, English studies and sociology from Ruhr University Bochum.

Does Kathrin have any certificates?

Kathrin has 7 certificates. Among them, these include: Tough Conversations, Leadership Training I - III, and Leadership Coaching.

What is the availability of Kathrin?

Kathrin is immediately available for suitable projects.

What is the rate of Kathrin?

Kathrin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.