Inga (Linda) Toma-Product Lead (SaaS – Enterprise B2B)
Check rate
Experience
Product Lead (SaaS – Enterprise B2B)
Semrush GmbH
- Led the strategy, vision, and delivery of a no-code BI platform enabling users to build dashboards without engineering support.
- Defined roadmap, product vision, and discovery process (JTBD, PoCs, UX Research).
- Directed cross-functional team of 11 across engineering, design, and data.
- Mentored PMs and built a culture of experimentation and data-driven decision-making.
Product Lead (SaaS – B2C | B2B)
Matmatch GmbH
- Owned the product vision, strategy, and roadmap for datasheets and analytical tools (B2C), digital content performance dashboards (B2B), and a messaging system serving both audiences.
- Validated ideas and hypotheses through interviews, surveys, and experiments, driving lean product discovery and outcome-focused delivery.
- Directed a cross-functional team of 7 and a functional team of 4, delivering multiple MVPs and MMPs.
- Established OKRs, KPIs, and reporting frameworks to align product outcomes with business goals.
BI Product Manager (Franchise)
Sixt SE
- Delivered end-to-end BI dashboards for global franchise operations, enabling smarter decision-making and data accessibility.
- Owned requirements engineering, UX/UI design, delivery, QA, and onboarding for internal users.
- Designed and launched high-impact dashboards that increased data adoption.
- Collaborated with stakeholders to align business needs with technical execution, ensuring scalability across global operations.
Product Owner / Business Analyst
Carfax Europe GmbH
- Managed delivery of datasheets, VIN decoding tools, data warehouse integrations, external APIs, and reporting systems for internal and external stakeholders.
- Led requirement engineering, product delivery, and QA, ensuring high-quality data products across B2B partnerships.
- Implemented external API integrations that streamlined B2B partner onboarding and expanded data ecosystem reach.
- Conducted advanced data analysis and reporting using SQL, Python, R, and BI tools to support product and business growth.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Product Development, Information Technology, and Quality Assurance.
Summary
Dynamic and strategic Product Leader with 15+ years of experience in scaling SaaS products across B2B, B2C, and Enterprise. Proven track record in delivering value through lean product discovery, cross-functional team leadership, and outcome-driven execution.
Doctorate-level expertise in human-AI interactions and behavioural decision-making in a data-driven environment. Passionate about building meaningful, user-centric products that blend technology, creativity, and psychology.
Skills
- Visionary Product Strategy & Execution In Fast-Paced Environments
- Deep Experience In Data, Analytics, And No-Code Platforms
- Strong Leadership: Scaled And Mentored Product & Functional Teams
Languages
Education
University of Latvia
Msc., Public Administration · Public Administration · Riga, Latvia
International University of Monaco
Dr., Business Administration · Business Administration · Monaco
University of Latvia
BA, Law · Law · Riga, Latvia
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Inga is based in Berlin, Germany.
Inga speaks the following languages: German (Advanced), English (Advanced).
Inga has at least 17 years of experience. During this time, Inga has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 4 years and 2 months. Note that Inga may not have shared all experience and actually has more experience.
Based on recent experience, Inga would be well-suited for roles such as: Product Lead (SaaS – Enterprise B2B), Product Lead (SaaS – B2C | B2B), BI Product Manager (Franchise).
Inga's most recent position is Product Lead (SaaS – Enterprise B2B) at Semrush GmbH.
In recent years, Inga has worked for Semrush GmbH and Matmatch GmbH.
Inga is most experienced in industries like Automotive and Information Technology.
Inga is most experienced in business areas like Business Intelligence, Product Development, and Information Technology. Inga also has some experience in Quality Assurance.
Inga has recently worked in industries like Information Technology.
Inga has recently worked in business areas like Business Intelligence and Product Development.
Inga holds a Doctorate in Business Administration from International University of Monaco, a Master in Public Administration from University of Latvia and a Bachelor in Law from University of Latvia.
The availability of Inga needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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