Burcu B.-CFO and Business Transformation Executive | Turkey, MENA and Europe

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Experience
Independent Transformation Consultant
PwC Türkiye
- Advised on business unit transformation spanning growth strategy, business development, organisational design and change management.
- Developed a transformation roadmap approved by leadership and translated into prioritised actions with defined ownership.
- Guided four strategic initiatives with Partner and Managing Partner stakeholders, supporting decisions and implementation.
- Supported implementation of the approved roadmap, including changes to the business unit's organisational structure and the launch of change management actions.
Managing Consultant
BGB Consulting
- CFO services (project based, interim, fractional)
- Working capital management and financing solutions in Europe using export credit agencies financing
- Business transformation including project management and change management during mergers and acquisitions
- Start-up mentoring
- Finance coaching and upskilling tailored for executive development
- Leadership coaching and mentoring
- Search and selection for finance positions
Jan 2024 – May 2024: Interim CFO for Spreetail Europe, heading the finance department for e-commerce operations in European markets
Jan 2023 – May 2023: Leadership and business development coaching, supporting newly appointed partners at an international tax and law firm in Istanbul
Apr 2022 – May 2023: Commercial and business project manager, leading post-merger integration of Kraft Heinz Turkey and Assan Gıda, driving SAP implementation, tools, processes, and organizational set-up
Fixed-term contract and on-demand engagements:
- Finance mentoring for executives and managers across various industries
- Finance consulting and advisory services on financial matters
- Advisory for search and selection, placement for finance positions (fixed-term or permanent)
Sep 2025 – Sep 2026: Independent transformation consultant for PwC Türkiye, advising on business unit transformation, developing a leadership-approved roadmap and guiding strategic initiatives through implementation.
Regional Business Transformation Director, Middle East and Africa
Tetra Pak
- Orchestrated all change and transformation projects across +40 countries, prioritizing the regional business transformation portfolio to secure time-in-full return on investment
- Deployed a Regional Business Process Forum to oversee and monitor global and regional project portfolios
- Implemented simplification and agile approaches to improve internal process effectiveness and efficiency
- Led customer experience projects, improving speed to market on issue resolution and claim processes
- Led regional implementations of Accounting Hub and outsource services, credit collection and management, business unit restructuring, and market/region mergers and integrations
Regional Business Controller, Middle East and Africa
Tetra Pak
- Led business partnering, financial planning, and control for the capital equipment business across +40 countries
- Managed a team of five market controllers, consulting with business and finance teams
- Directed a regional financial turnaround project for capital equipment business transformation
- Implemented process optimization, cost control, and financial follow-up routines via cross-functional teams
- Increased revenues by 30% year-on-year and achieved double-digit profitability from a negative base
CFO Turkey & Iran
Tetra Pak
- Led a team of over 20 across controllership, financial planning and analysis, treasury, tax and accounting, and supplier management
- Deployed new customer financing solutions and generated additional sales by 30%
- Key member of pricing forum, implementing competitive and compliant commercial conditions
- Achieved above 95% financial forecast accuracy for both P&L and balance sheet
- Accelerated cash flow by 40% through receivables restructuring
- Generated €30 million cash flow by implementing compliant trade flow and funding channels between Turkey and Iran
- Saved over €10 million in potential taxes through fit-for-purpose tax management
- Led finance and non-finance restructuring and transformation programmes
Regional Financial Planning & Analysis Director, Middle East and Africa
Tetra Pak
- Led financial planning and control activities across a region representing €1 billion net annual sales, transforming financial data into actionable dashboards
- Standardized and established management reporting routines; trained and coached finance teams, improving efficiency and quality of business support
- Led a cross-functional team to improve financial forecast accuracy above 95% for both P&L and balance sheet
Business Controller, Turkey & Caucasus
Tetra Pak
- Acted as finance super user during global SAP project roll-out in 2005
- Led financial planning and control, reporting, and business partnering for capital equipment, technical service, and processing business units
Internal Controller, Turkey & Romania
AK-AL Textile (AKKOK Holdings)
Cost Control Manager
BTA Food & Services (TAV Airports)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage, Manufacturing, Professional Services, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Finance, Project Management, Accounting, Procurement, Human Resources, and Business Intelligence.
Summary
CFO and business transformation executive with 25+ years of experience across Turkey, MENA and Europe. Former CFO and Board Member for Tetra Pak's €300M+ Turkey, Caucasus and Iran business, leading a 20+ person finance function with responsibility for financial performance, governance and compliance. Also held regional transformation responsibilities across MENA. Since 2021, independent assignments through BGB Consulting have included interim CFO, post-merger integration and transformation work for Spreetail Europe, Kraft Heinz Turkey and PwC Türkiye. Achievements include €30M+ in additional cash flow, 30% revenue growth and €10M+ in tax savings.
Skills
- Cfo Leadership
- Fp&A
- Financial Governance
- Risk Management
- Compliance
- Working Capital
- Commercial Finance
- Ifrs
- Business Transformation
- Post-Merger Integration
- Change Management
- Sap Erp
- Performance Management
- Board Reporting
Languages
Education
Istanbul University
Executive MBA · Business Administration · Turkey
Middle East Technical University
Bachelor's degree, Economics · Economics
TED Ankara College
High school diploma
Certifications & licenses
Executive education
IMD Business School
Executive education
Ashridge Business School
Certified Mentor and Coach
EMCC Practitioner
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Burcu is based in Eyüpsultan, Turkey.
Burcu speaks the following languages: Turkish (Native), English (Advanced).
Burcu has at least 27 years of experience. During this time, Burcu has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 3 years and 11 months. Note that Burcu may not have shared all experience and actually has more experience.
Based on recent experience, Burcu would be well-suited for roles such as: Independent Transformation Consultant, Managing Consultant, Regional Business Transformation Director, Middle East and Africa.
Burcu's most recent position is Independent Transformation Consultant at PwC Türkiye.
In recent years, Burcu has worked for PwC Türkiye, BGB Consulting, and Tetra Pak.
Burcu is most experienced in industries like Food and Beverage, Manufacturing, and Professional Services. Burcu also has some experience in Retail.
Burcu is most experienced in business areas like Finance, Project Management, and Accounting. Burcu also has some experience in Procurement, Human Resources, and Business Intelligence.
Burcu has recently worked in industries like Food and Beverage, Professional Services, and Retail.
Burcu has recently worked in business areas like Finance, Project Management, and Accounting.
Burcu holds a Master in Business Administration from Istanbul University.
Burcu has 4 certificates. Among them, these include: Executive education, Executive education, and Certified Mentor and Coach.
Burcu is immediately available for suitable projects.
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Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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