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Burcu B.-CFO and Business Transformation Executive | Turkey, MENA and Europe

Burcu B. - CFO and Business Transformation Executive | Turkey, MENA and Europe - profile avatar
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Available
Eyüpsultan, Turkey

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Experience

Sep 2025 - Sep 2026

Independent Transformation Consultant

PwC Türkiye

Position summary
Independent Transformation Consultant at PwC Türkiye
Industries
Professional Services
Business areas
Human Resources
Sales
Strategy
  • Advised on business unit transformation spanning growth strategy, business development, organisational design and change management.
  • Developed a transformation roadmap approved by leadership and translated into prioritised actions with defined ownership.
  • Guided four strategic initiatives with Partner and Managing Partner stakeholders, supporting decisions and implementation.
  • Supported implementation of the approved roadmap, including changes to the business unit's organisational structure and the launch of change management actions.
May 2021 - Present

Managing Consultant

BGB Consulting

Position summary
Managing Consultant at BGB Consulting
Industries
Food and Beverage
Professional Services
Retail
Business areas
Finance
Human Resources
Project Management
  • CFO services (project based, interim, fractional)
  • Working capital management and financing solutions in Europe using export credit agencies financing
  • Business transformation including project management and change management during mergers and acquisitions
  • Start-up mentoring
  • Finance coaching and upskilling tailored for executive development
  • Leadership coaching and mentoring
  • Search and selection for finance positions

Jan 2024 – May 2024: Interim CFO for Spreetail Europe, heading the finance department for e-commerce operations in European markets

Jan 2023 – May 2023: Leadership and business development coaching, supporting newly appointed partners at an international tax and law firm in Istanbul

Apr 2022 – May 2023: Commercial and business project manager, leading post-merger integration of Kraft Heinz Turkey and Assan Gıda, driving SAP implementation, tools, processes, and organizational set-up

Fixed-term contract and on-demand engagements:

  • Finance mentoring for executives and managers across various industries
  • Finance consulting and advisory services on financial matters
  • Advisory for search and selection, placement for finance positions (fixed-term or permanent)

Sep 2025 – Sep 2026: Independent transformation consultant for PwC Türkiye, advising on business unit transformation, developing a leadership-approved roadmap and guiding strategic initiatives through implementation.

Mar 2016 - Dec 2020

Regional Business Transformation Director, Middle East and Africa

Tetra Pak

Position summary
Regional Business Transformation Director, Middle East and Africa at Tetra Pak
Industries
Food and Beverage
Manufacturing
Business areas
Accounting
Customer Service
Finance
Project Management
  • Orchestrated all change and transformation projects across +40 countries, prioritizing the regional business transformation portfolio to secure time-in-full return on investment
  • Deployed a Regional Business Process Forum to oversee and monitor global and regional project portfolios
  • Implemented simplification and agile approaches to improve internal process effectiveness and efficiency
  • Led customer experience projects, improving speed to market on issue resolution and claim processes
  • Led regional implementations of Accounting Hub and outsource services, credit collection and management, business unit restructuring, and market/region mergers and integrations
Jan 2015 - Mar 2016

Regional Business Controller, Middle East and Africa

Tetra Pak

Position summary
Regional Business Controller, Middle East and Africa at Tetra Pak
Industries
Food and Beverage
Business areas
Finance
Project Management
  • Led business partnering, financial planning, and control for the capital equipment business across +40 countries
  • Managed a team of five market controllers, consulting with business and finance teams
  • Directed a regional financial turnaround project for capital equipment business transformation
  • Implemented process optimization, cost control, and financial follow-up routines via cross-functional teams
  • Increased revenues by 30% year-on-year and achieved double-digit profitability from a negative base
Feb 2012 - Dec 2021

CFO Turkey & Iran

Tetra Pak

Position summary
CFO Turkey & Iran at Tetra Pak
Industries
Food and Beverage
Business areas
Accounting
Finance
Procurement
Project Management
  • Led a team of over 20 across controllership, financial planning and analysis, treasury, tax and accounting, and supplier management
  • Deployed new customer financing solutions and generated additional sales by 30%
  • Key member of pricing forum, implementing competitive and compliant commercial conditions
  • Achieved above 95% financial forecast accuracy for both P&L and balance sheet
  • Accelerated cash flow by 40% through receivables restructuring
  • Generated €30 million cash flow by implementing compliant trade flow and funding channels between Turkey and Iran
  • Saved over €10 million in potential taxes through fit-for-purpose tax management
  • Led finance and non-finance restructuring and transformation programmes
Jun 2010 - Feb 2012

Regional Financial Planning & Analysis Director, Middle East and Africa

Tetra Pak

Position summary
Regional Financial Planning & Analysis Director, Middle East and Africa at Tetra Pak
Industries
Manufacturing
Business areas
Finance
  • Led financial planning and control activities across a region representing €1 billion net annual sales, transforming financial data into actionable dashboards
  • Standardized and established management reporting routines; trained and coached finance teams, improving efficiency and quality of business support
  • Led a cross-functional team to improve financial forecast accuracy above 95% for both P&L and balance sheet
Feb 2005 - Jun 2010

Business Controller, Turkey & Caucasus

Tetra Pak

Position summary
Business Controller, Turkey & Caucasus at Tetra Pak
Industries
Food and Beverage
Manufacturing
Business areas
Business Intelligence
Finance
  • Acted as finance super user during global SAP project roll-out in 2005
  • Led financial planning and control, reporting, and business partnering for capital equipment, technical service, and processing business units
May 2003 - Jun 2004

Internal Controller, Turkey & Romania

AK-AL Textile (AKKOK Holdings)

Position summary
Internal Controller, Turkey & Romania at AK-AL Textile (AKKOK Holdings)
Industries
Manufacturing
Business areas
Accounting
Audit
Finance
Sep 1999 - May 2003

Cost Control Manager

BTA Food & Services (TAV Airports)

Position summary
Cost Control Manager at BTA Food & Services (TAV Airports)
Industries
Food and Beverage
Business areas
Finance

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage, Manufacturing, Professional Services, and Retail.

Food and Beverage
Manufacturing
Professional Services
Retail
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Finance, Project Management, Accounting, Procurement, Human Resources, and Business Intelligence.

Finance
Project Management
Accounting
Procurement
Human Resources
Business Intelligence
Profile match chart

Summary

CFO and business transformation executive with 25+ years of experience across Turkey, MENA and Europe. Former CFO and Board Member for Tetra Pak's €300M+ Turkey, Caucasus and Iran business, leading a 20+ person finance function with responsibility for financial performance, governance and compliance. Also held regional transformation responsibilities across MENA. Since 2021, independent assignments through BGB Consulting have included interim CFO, post-merger integration and transformation work for Spreetail Europe, Kraft Heinz Turkey and PwC Türkiye. Achievements include €30M+ in additional cash flow, 30% revenue growth and €10M+ in tax savings.

Skills

  • Cfo Leadership
  • Fp&A
  • Financial Governance
  • Risk Management
  • Compliance
  • Working Capital
  • Commercial Finance
  • Ifrs
  • Business Transformation
  • Post-Merger Integration
  • Change Management
  • Sap Erp
  • Performance Management
  • Board Reporting

Languages

Turkish
Native
English
Advanced

Education

Oct 2000 - Jun 2001

Istanbul University

Executive MBA · Business Administration · Turkey

Oct 1995 - Jun 1999

Middle East Technical University

Bachelor's degree, Economics · Economics

Oct 1989 - Jun 1995

TED Ankara College

High school diploma

Certifications & licenses

Executive education

IMD Business School

Executive education

Ashridge Business School

Certified Mentor and Coach

EMCC Practitioner

Statistics

Experience

Total positions 9
Experience in Food and Beverage 24 y
Avg length 3 y 9 m
Longest experience 9 y 10 m

Expertise

Recent roles Independent Transformation Consultant, Managing Consultant, Regional Business Transformation Director, Middle East and Africa
Main industries Food and Beverage, Manufacturing, Professional Services
Main business areas Finance, Project Management, Accounting

Qualifications

Highest degree Master
Certifications earned 4
Member since
Last update
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Frequently asked questions

Have questions? Find more information here.

Burcu is based in Eyüpsultan, Turkey.

Burcu speaks the following languages: Turkish (Native), English (Advanced).

Burcu has at least 27 years of experience. During this time, Burcu has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 3 years and 11 months. Note that Burcu may not have shared all experience and actually has more experience.

Based on recent experience, Burcu would be well-suited for roles such as: Independent Transformation Consultant, Managing Consultant, Regional Business Transformation Director, Middle East and Africa.

Burcu's most recent position is Independent Transformation Consultant at PwC Türkiye.

In recent years, Burcu has worked for PwC Türkiye, BGB Consulting, and Tetra Pak.

Burcu is most experienced in industries like Food and Beverage, Manufacturing, and Professional Services. Burcu also has some experience in Retail.

Burcu is most experienced in business areas like Finance, Project Management, and Accounting. Burcu also has some experience in Procurement, Human Resources, and Business Intelligence.

Burcu has recently worked in industries like Food and Beverage, Professional Services, and Retail.

Burcu has recently worked in business areas like Finance, Project Management, and Accounting.

Burcu holds a Master in Business Administration from Istanbul University.

Burcu has 4 certificates. Among them, these include: Executive education, Executive education, and Certified Mentor and Coach.

Burcu is immediately available for suitable projects.

Daily rate distribution

0% 25% 50% 75% 100%
17% of experts charge less than €400 per day.
17% of experts charge between €400 and €480 per day.
17% of experts charge between €560 and €640 per day.
50% of experts charge €720 or more per day.
<€400 €400-​480 €560-​640 €720+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 626 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
600
400
200
Rate comparison chart
Median rate 668 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.