Beste A.-Senior Technology Transformation & Delivery Leader CX • MarTech • Enterprise Technology • Solution Architecture
Check rate
Experience
Founder & Growth Infrastructure Advisor
Beste Advisory
- Founded Beste Advisory, helping startups, scale-ups, and growing organizations design scalable Growth Infrastructure through strategic advisory and fractional leadership.
- Partner with founders and leadership teams to design scalable operating models, customer systems, and technology strategies.
- Advise on product strategy, customer journey design, data strategy, AI readiness, and technology roadmap development.
- Conduct Growth Infrastructure assessments and guide technology selection, solution architecture, and vendor evaluation.
- Deliver fractional strategic advisory, executive workshops, and ongoing leadership support.
MarTech & CX Strategy Lead
Labrys Consulting
- Led technology and CX transformation initiatives, translating business objectives into actionable roadmaps, solution architectures, and implementation priorities.
- Developed proprietary CX, AdTech & MarTech architecture and technology assessment frameworks used to evaluate and optimize enterprise technology ecosystems.
- Led the design of end-to-end CX and MarTech architectures across complex enterprise environments, aligning business objectives, customer experience, and technology capabilities.
- Partnered with senior stakeholders and executive decision makers to define transformation roadmaps, target architectures, technology priorities, and investment decisions.
- Defined data and integration principles to enable unified customer views, scalable activation, and improved marketing performance.
Solutions Architect & Delivery Services Manager
Labrys Consulting
- Led end-to-end delivery of enterprise CX transformation programs, managing cross-functional teams across complex, multi-vendor environments.
- Owned delivery of large-scale international technology initiatives, coordinating business stakeholders, technology teams, implementation partners, and third-party vendors.
- Designed and coordinated integrations between CX and MarTech platforms and broader enterprise ecosystems, including Salesforce, Microsoft technologies, and ERP systems, bridging business requirements and technical implementation.
- Managed delivery plans, dependencies, risks, issues, resources, and stakeholder expectations across multiple concurrent workstreams.
- Led governance and executive stakeholder communication throughout the delivery lifecycle, ensuring alignment on scope, priorities, timelines, and outcomes.
- Led a CX transformation program recognized as “CX Agency of the Year” at the 2022 Oracle Markie Awards.
CX Applications Consultant
Labrys Consulting
- Delivered hands-on implementations across 15+ CX and MarTech platforms, including Oracle, Sprinklr, covering configuration, integrations, testing, and go-live for enterprise clients.
- Acted as a bridge between business stakeholders and technical teams, translating requirements into scalable platform functionalities.
Program and Project Management Consultant
Accenture
- Led the international rollout of a large-scale CX program for a Fortune 100 company, serving as Key Account Manager and coordinating cross-functional teams across multiple regions within a broader program structure.
- Managed Agile delivery and project governance, ensuring alignment between IT, PM, and Customer Support teams and supporting timely execution.
- Defined and optimized business processes, gathered client requirements, and tracked KPIs to drive performance improvements and ensure successful project execution.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Strategy, Marketing, and Product Development.
Summary
Strategic Advisor & Solutions Architect with 10+ years of experience helping startups, scale-ups, and enterprise organizations design and deliver scalable products, customer systems, and AI-ready operations. Worked with 30+ companies across 10+ industries and 15+ countries, including Fortune 500 organizations, leading complex technology transformation initiatives across strategy, architecture, and delivery.
I specialize in designing Growth Infrastructure—the combination of products, customer systems, business operations, data, and AI capabilities that enables companies to scale sustainably without adding unnecessary complexity.
My experience spans product and customer strategy, solution architecture, enterprise transformation, data strategy, MarTech, AdTech, AI readiness, and technology leadership to help founders and executive teams turn business goals into scalable execution.
CXMStars 2026 Honoree (#21 globally) | International CX Awards Judge
Skills
Functional:
- Growth Infrastructure Strategy
- Product & Customer Strategy
- Operating Model Design
- Executive Advisory
- Enterprise Transformation
- Customer Journey Design
- Data Strategy
- Ai Readiness
- Technology & Vendor Strategy
Technical:
- Solution & Enterprise Architecture
- Api Strategy & Systems Integration
- Data Architecture & Integration
- Crm • Customer Data Platforms (Cdp) • Contact Center Solutions • Martech • Adtech • Bi
- Ai Enablement & Automation
- Technology Assessment & Vendor Selection
- Implementation Oversight
Languages
Education
Bogazici University
Master of Business Administration, Organization & Strategy, Finance · Business Administration · İstanbul, Turkey
Technical University of Munich
Bachelor of Science · Mechanical Engineering & Automotive Engineering · Munich, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Beste is based in Istanbul, Turkey and can operate in on-site, hybrid, and remote work models.
Beste speaks the following languages: Turkish (Native), German (Advanced), English (Advanced).
Beste has at least 11 years of experience. During this time, Beste has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 2 years and 2 months. Note that Beste may not have shared all experience and actually has more experience.
Based on recent experience, Beste would be well-suited for roles such as: Founder & Growth Infrastructure Advisor, MarTech & CX Strategy Lead, Solutions Architect & Delivery Services Manager.
Beste's most recent position is Founder & Growth Infrastructure Advisor at Beste Advisory.
In recent years, Beste has worked for Beste Advisory and Labrys Consulting.
Beste is most experienced in industries like Professional Services and Information Technology.
Beste is most experienced in business areas like Information Technology, Project Management, and Strategy. Beste also has some experience in Marketing and Product Development.
Beste has recently worked in industries like Professional Services and Information Technology.
Beste has recently worked in business areas like Information Technology, Project Management, and Strategy.
Beste holds a Master in Business Administration from Bogazici University and a Bachelor in Mechanical Engineering & Automotive Engineering from Technical University of Munich.
Beste is immediately available part-time for suitable projects.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 18 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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