Branko K.-Business Transformation & Innovation Consultant
Check rate
Experience
Founder & Independent Consultant
Poligon Consulting
Independent practice for business model innovation, strategic transformation and sales system design; founded alongside corporate employment, full-time since March 2026.
- Strategic transformation partner to SME owners and leadership teams — business model redesign, value proposition development, channel and distribution strategy, and sales system design
- Mentoring founders and teams through concept-stage work — business modelling, value proposition design and Jobs to be Done — through to cross-functional team formation and incremental delivery
Agile & Innovation Coach
Raiffeisenbank Hrvatska
Group-mandated agile transformation of a network bank of Raiffeisen Bank International; ~15 cross-functional teams building mobile applications and digitising core banking processes.
- Led transformation at three levels simultaneously: delivery teams, organisational system, and C-level
- Led the Agile Transformation Team — senior managers from every business unit — surfacing systemic blockers and opportunities in value delivery and time-to-market; coached senior management directly
- Diagnosed system-level delivery fragmentation: customer-facing features split across teams and quarters, compounded by non-modular IT architecture; recommended organisational redesign around multi-team Scrum (LeSS) to restore end-to-end flow
- Proposed a Strategy Office organisational design to C-level, formally accountable for transformation and innovation at company level; drove introduction of an innovation management system
- Trained, mentored and coached teams in Scrum, Kanban and Lean practice — embedding ways of working rather than imposing ceremony
Product Owner & Sales Development Expert; Agile Coach, Enterprise B2B Division
A1 Hrvatska d.o.o.
Promoted into product ownership in recognition of self-initiated sales tooling; continuous employment with VIPnet below (rebranded A1 in 2018).
- Led a cross-functional Scrum team (engineering, data science, data architecture, design, marketing, sales, BI) to deliver the B2B Calculator — an enterprise CPQ web application with embedded contribution margin business cases and margin-based approval workflow — from concept to launch in under one year
- Cut time-to-offer from days to hours; improved deal margins; reduced and stabilised handset subsidy spend; adopted by the entire B2B sales organisation and later extended by management to additional channels and fixed services
- Self-taught Power BI and built the division's sales management dashboard — a data model joining OLAP cubes with operational tables, giving management a live view of pipeline, plans, results and offer volumes on all devices
- As Agile Coach for the Enterprise B2B division, introduced Lean and Agile ways of working across marketing, sales development, proposition and customer relationship departments — improving flow efficiency, cycle time and visibility of work
Business Development Manager, B2B Enterprise
VIPnet d.o.o.
- Designed and built the Price Plan Simulator — per-line (MSISDN) tariff optimisation from real usage data, replacing industry-standard averaged offers; adopted by the entire B2B sales organisation and formalised as a company tool, changing how offers were constructed
- Managed a portfolio of ~50 strategic key accounts across pharmaceuticals, FMCG and public sector; consultative selling of mobile, ICT and fixed solutions
- Led public procurement bids and international RFPs in partnership with Vodafone; corporate bid management end to end
Key Account Acquisition Manager
VIPnet d.o.o.
- Won 50+ major enterprise accounts from competitors in four years as acquisition manager, each supported by full profitability and contribution margin business cases
Regional Sales Manager
NCH Corporation (Croatia, Slovenia, Bosnia & Herzegovina)
US industrial maintenance chemicals manufacturer (Dallas, TX); Croatian operation and regional expansion.
- Launched NCH's transition from product sales to a service-based business (maintenance programmes, on-site servicing) across three countries; recruited ~20 sales representatives, delivered sales training and hands-on field coaching, owned regional forecasting and budgeting
- Defended 50%+ of the customer base after sales representatives defected to a competitor in breach of non-compete clauses — combined commercial counter-measures with successful legal action; customer base retained
Operations Manager
NCH Corporation (Croatia, Slovenia, Bosnia & Herzegovina)
US industrial maintenance chemicals manufacturer (Dallas, TX); Croatian operation and regional expansion.
- As Operations Manager, held full operational ownership of the Croatian entity: financial reporting and budgeting, procurement and vendor negotiation, regulatory compliance and chemical registration, logistics, IT and customer support, in coordination with UK headquarters
- Established NCH Bosnia Ltd. from zero — entity registration, premises, warehouse, logistics, banking and local hiring
Student Assistant
NCH Corporation (Croatia, Slovenia, Bosnia & Herzegovina)
US industrial maintenance chemicals manufacturer (Dallas, TX); Croatian operation and regional expansion.
- Began as student debt collector; designed a structured collections escalation process that increased collection by 60%
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Chemical, Manufacturing, Pharmaceutical, Government and Administration, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Information Technology, Finance, Customer Service, Marketing, and Project Management.
Summary
Business transformation and innovation consultant with 25+ years across operations leadership, enterprise B2B sales, product management and organisational transformation. Founder of Poligon Consulting; previously led enterprise agile transformation at Raiffeisenbank Croatia, working from delivery teams to C-level, and built sales technology at A1 Hrvatska that was adopted organisation-wide and cut time-to-offer from days to hours. Combines strategic discovery — business model design, value proposition design, Jobs to be Done — with organisational design, agile delivery (Scrum, Kanban, LeSS) and twelve years of consultative enterprise selling. Repeated record of identifying what a business needs before being asked, building it, and embedding it as standard practice.
Skills
Strategy & Innovation
- Business Model Innovation
- Value Proposition Design
- Jobs To Be Done (Outcome-Driven Innovation)
- Product Discovery
- Design Thinking
- Testing Business Ideas
- Innovation Management Systems
- Strategic Scenario Planning
Organisation & Delivery
- Agile Transformation
- Organisational Design
- Operating Model Design
- Scrum
- Kanban
- Lean
- Large-Scale Scrum (Less)
- Product Ownership
- Management 3.0
- Flow Efficiency & Cycle-Time Optimisation
Commercial
- Consultative B2b Enterprise Sales
- Key Account Management
- Sales Process & Sales System Design
- Cpq / Offer Automation
- Public Procurement
- Rfp & Bid Management
- Contribution Margin & Business Case Modelling
- Channel, Distribution & White-Label Models
People & Tools
- Executive & Team Coaching (Eca)
- Workshop Design & Facilitation
- Art Of Hosting / Participatory Leadership
- Training Delivery
- Power Bi
- Advanced Excel
Languages
Education
University of Zagreb, Faculty of Science
Chemistry · Zagreb, Croatia
University of Zagreb, Faculty of Graphic Arts
Graphic Design · Zagreb, Croatia
Zagreb University of Applied Sciences
Information Design · Zagreb, Croatia
Certifications & licenses
Agile Coach Academy
Boris Gloger
Certified LeSS Practitioner (Large-Scale Scrum)
LeSS Works
Design Thinking
AI / CROZ
Designing Agile Organizations · Guiding Agile Organizations
Cesario Ramos, AgiliX
Designing Challenges · Activate Innovation Like a Pro
OpenSolve Studio
Facilitation Groundwork · The Art of Participatory Leadership
Center for Participatory Leadership
Mastering Business Models · Mastering Value Propositions
Strategyzer
NLP Practitioner
NLP Institute, Belgrade
Product Discovery Done Right
Maven
Professional Coach
European Coaching Association
Testing Business Ideas
David Bland
Winning Complex Sales · Gears of Selling
VIPnet · NCH Corporation
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Branko is based in Zagreb, Croatia.
Branko speaks the following languages: English (Native), Croatian (Native).
Branko has at least 28 years of experience. During this time, Branko has worked in at least 8 different roles and for 5 different companies. The average length of individual experience is 4 years and 6 months. Note that Branko may not have shared all experience and actually has more experience.
Based on recent experience, Branko would be well-suited for roles such as: Founder & Independent Consultant, Agile & Innovation Coach, Product Owner & Sales Development Expert; Agile Coach, Enterprise B2B Division.
Branko's most recent position is Founder & Independent Consultant at Poligon Consulting.
In recent years, Branko has worked for Poligon Consulting and Raiffeisenbank Hrvatska.
Branko is most experienced in industries like Telecommunication, Chemical, and Manufacturing. Branko also has some experience in Pharmaceutical, Government and Administration, and Banking and Finance.
Branko is most experienced in business areas like Sales, Information Technology, and Finance. Branko also has some experience in Customer Service, Marketing, and Project Management.
Branko has recently worked in industries like Banking and Finance and Professional Services.
Branko has recently worked in business areas like Information Technology, Project Management, and Marketing.
Branko attended University of Zagreb, Faculty of Science for Chemistry.
Branko has 13 certificates. Among them, these include: Agile Coach Academy, Certified LeSS Practitioner (Large-Scale Scrum), and Design Thinking.
Branko is immediately available for suitable projects.
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Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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