Birgit Maier - Market Research, Ghostwriting, Supplier Sourcing

Q: Where is Birgit based?

Birgit is based in Nuremberg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Birgit speak?

Birgit speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary) .

Q: How many years of experience does Birgit have?

Birgit has at least 35 years of experience. During this time, Birgit has worked in at least 8 different roles and for 6 different companies . The average length of individual experience is 4 years and 4 months . Note that Birgit may not have shared all experience and actually has more experience.

Q: What is Birgit's latest experience?

Birgit's most recent position is Database builder at mr-directory.com .

Q: What companies has Birgit worked for in recent years?

In recent years, Birgit has worked for mr-directory.com and Self-employed .

Q: Which industries is Birgit most experienced in?

Birgit is most experienced in industries like Banking and Finance , Education , and Telecommunication . Birgit also has some experience in Media and Entertainment , Professional Services , and Advertising .

Q: Which business areas is Birgit most experienced in?

Birgit is most experienced in business areas like Research and Development , Project Management , and Marketing . Birgit also has some experience in Customer Service , Business Intelligence , and Information Technology .

Q: Which industries has Birgit worked in recently?

Birgit has recently worked in industries like Education , Banking and Finance , and Telecommunication .

Q: Which business areas has Birgit worked in recently?

Birgit has recently worked in business areas like Project Management , Research and Development , and Business Intelligence .

Recommended expert

Nuremberg, Germany

Check rate

Experience

Jul 2021 - Present

5 years 1 month

Database builder

mr-directory.com

Building the world's largest database of market research service providers and survey platforms ([link]

Apr 2007 - Apr 2020

13 years 1 month

Munich, Germany

Freelance collaborator

Research & Results

Worked in the editorial team of the trade magazine.
Co-organized the annual market research trade fair "Research & Results" in Munich, e.g. press work, media planning, or website maintenance.
Project management for the trade fair catalog, the workshop program, and the trade fair survey.
Main contact person for exhibitors.

Jan 2005 - Present

21 years 7 months

Nuremberg, Germany

Author and freelance market research consultant

Self-employed

Author and ghostwriter of numerous specialist articles on the market research industry, the economy as a whole, and social sciences, published on LinkedIn, marktforschung.de, in Research & Results, planung&analyse, Markenartikel, bank und markt and w&v.
Ghostwriting of management summaries, books, blogs, press releases, websites, workshop and webinar announcements.
Studies for companies in the Sparkassen Finance Group in the areas of customer satisfaction, employee surveys, image studies and advertising analysis.
Ad hoc projects for O2 (POS surveys, CATI and CAWI studies).
Ongoing customer satisfaction studies for O2, Tchibo mobil and FONIC.
Consulting projects (method selection and institute management) for Ravensburger Spiele.
Lecturer at the Sparkassen academies in Bavaria and Baden-Württemberg.

Jul 2000 - Dec 2004

4 years 6 months

Stuttgart, Germany

Head of communications consulting and advertising research

Deutscher Sparkassen Verlag

Disciplinary and technical leadership of the department.
From March 1, 2002, power of attorney and related responsibilities.

Feb 1997 - Jun 2000

3 years 5 months

Stuttgart, Germany

Consultant communications consulting

Deutscher Sparkassen Verlag

Technical leadership of the department.
Communications consulting for savings banks and savings bank associations based on advertising and media research, from acquisition through to implementation.
Pretests, posttests, as well as brand and image research for national savings bank advertising and state banks.
Media research for the media agency AM.
Basic studies to optimize savings bank websites.
Conjoint measurements for the added-value concepts department.
Carrying out various ad hoc studies (POS measures, efficiency analyses, mystery shopping).
Target group analyses with primary research and multivariate analyses (Soll+Haben, Communication Network, AWA).
Revision of the target group model of the savings bank organization.
Preparation and distribution of studies on advertising and media impact.
Qualitative and quantitative competitive monitoring, revision of Nielsen reporting.
Database analyses and internet research.
Planning and development of a business intelligence platform.
Supervision of diploma theses and teaching at savings bank academies.

Feb 1995 - Jan 1997

2 years

Frankfurt, Germany

Deputy head of advertising research

BASISRESEARCH / Millward Brown International

Nine months as acting head of the department.
Acquisition, organization, planning, control, and presentation of pre-tests, post-tests, and product tests for national clients.
Handling and coordination of international communication research projects.
Conducting media mix modeling.
Supporting clients such as Unilever, Schweppes, Fisherman’s Friend, and Sony.

Jul 1993 - Jan 1995

1 year 7 months

Nuremberg, Germany

Project manager

GfK Kommunikationsforschung

Acquisition, organization, planning, control, and presentation of pre-tests.
Supporting clients such as Kraft Jacobs Suchard, Melitta, GoreTex, and Citibank.
Development of foundational projects.

Nov 1991 - Jun 1993

1 year 8 months

Nuremberg, Germany

Research Consultant

GfK Kommunikationsforschung

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Education, Telecommunication, Media and Entertainment, Professional Services, and Advertising.

Banking and Finance

Education

Telecommunication

Media and Entertainment

Professional Services

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Research and Development, Project Management, Marketing, Customer Service, Business Intelligence, and Information Technology.

Research and Development

Project Management

Marketing

Customer Service

Business Intelligence

Information Technology

Skills

Office 365 With Excel, Access, Word, Powerpoint And Notes
Questionnaire Programming (Quantilope And Questionpro)
Analysis Tools Such As Spss, Quantilope, Questionpro And Displayr
Analysis Tools For Market Media Studies (Mds And Medimach)
Prompt Writing With Chatgpt, Humata.Ai, Copy.Ai, Perplexity.Ai And Claude
Core Social Media Skills: Linkedin And Instagram
Image And Video Editing: Photoshop, Canva, Capcut
Seo Certificate And Cms Knowledge: Contenido Or Wordpress

Languages

German

Native

English

Advanced

French

Elementary

Italian

Elementary

Education

Oct 1986 - Oct 1991

Pforzheim University of Applied Sciences

Business administration, market and opinion research · Pforzheim, Germany

Max Planck Gymnasium

High school diploma · Schorndorf, Germany

Certifications & licenses

SEO Certificate

Statistics

Experience

Total positions 8

Experience in Banking and Finance 25 y

Avg length 6 y 6 m

Longest experience 21 y 6 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Database builder, Freelance collaborator, Author and freelance market research consultant

Main industries Banking and Finance, Education, Telecommunication

Main business areas Research and Development, Project Management, Marketing

Qualifications

Certifications earned 1

Profile

Created

February 2024

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Birgit is based in Nuremberg, Germany and can operate in on-site, hybrid, and remote work models.

Birgit speaks the following languages: German (Native), English (Advanced), French (Elementary), Italian (Elementary).

Birgit has at least 35 years of experience. During this time, Birgit has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 4 years and 4 months. Note that Birgit may not have shared all experience and actually has more experience.

Based on recent experience, Birgit would be well-suited for roles such as: Database builder, Freelance collaborator, Author and freelance market research consultant.

Birgit's most recent position is Database builder at mr-directory.com.

In recent years, Birgit has worked for mr-directory.com and Self-employed.

Birgit is most experienced in industries like Banking and Finance, Education, and Telecommunication. Birgit also has some experience in Media and Entertainment, Professional Services, and Advertising.

Birgit is most experienced in business areas like Research and Development, Project Management, and Marketing. Birgit also has some experience in Customer Service, Business Intelligence, and Information Technology.

Birgit has recently worked in industries like Education, Banking and Finance, and Telecommunication.

Birgit has recently worked in business areas like Project Management, Research and Development, and Business Intelligence.

Birgit attended Pforzheim University of Applied Sciences for Business administration, market and opinion research.

Birgit has 1 certificate: SEO Certificate.

Birgit is immediately available full-time for suitable projects.

Birgit's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Birgit, click the Meet button on the profile to request a meeting and discuss your project needs.