Betina Puka - Co-Founder & Business Operator

Q: Where is Betina based?

Betina is based in Munich, Germany .

Q: What languages does Betina speak?

Betina speaks the following languages: Albanian (Native), German (Advanced), English (Advanced), Italian (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Betina have?

Betina has at least 8 years of experience. During this time, Betina has worked in at least 6 different roles and for 7 different companies . The average length of individual experience is 1 year and 1 month . Note that Betina may not have shared all experience and actually has more experience.

Q: What is Betina's latest experience?

Betina's most recent position is Co-Founder & Business Operator at Flipping Tech .

Q: What companies has Betina worked for in recent years?

In recent years, Betina has worked for Flipping Tech , Seedbox Ventures GmbH , HSE24 GmbH , and Stryber GmbH .

Q: Which industries is Betina most experienced in?

Betina is most experienced in industries like Food and Beverage , Healthcare , and Retail . Betina also has some experience in Education , Energy , and Construction .

Q: Which business areas is Betina most experienced in?

Betina is most experienced in business areas like Marketing , Product Development , and Research and Development . Betina also has some experience in Operations , Supply Chain Management , and Strategy .

Q: Which industries has Betina worked in recently?

Betina has recently worked in industries like Food and Beverage , Healthcare , and Retail .

Q: Which business areas has Betina worked in recently?

Betina has recently worked in business areas like Marketing , Product Development , and Research and Development .

Recommended expert

Munich, Germany

Experience

Jun 2023 - Present

2 years 10 months

Munich, Germany

Co-Founder & Business Operator

Flipping Tech

Market Positioning & Curation: Scaled a profitable e-commerce venture specializing in high-end tech and gaming hardware, identifying and capturing a niche for premium refurbished goods, achieving 100% year-over-year (YoY) revenue growth and 7-digit annual turnover through lean operations and organic scaling.
Data-Driven Inventory & Trendscouting: Capitalized on volatile hardware market cycles by leveraging real-time demand signals to optimize stock turnover and maintain profitability.
Operational Excellence: Built a 100% lean operational framework, managing vendor relationships and complex logistics for fragile, high-value electronics.

Apr 2022 - Feb 2023

11 months

Munich, Germany

Senior Innovation Strategist

Seedbox Ventures GmbH

Led the strategic validation and technical MVP rollout for a high-impact venture in the construction sector.
Conducted rigorous market-testing for 3 additional concepts in Energy and EdTech to determine investment viability.

Nov 2021 - Jan 2022

3 months

Munich, Germany

Senior Manager - Brand & Product Beauty

HSE24 GmbH

Optimized the product portfolio of the company's largest beauty brand, Judith Williams Cosmetics.

Sep 2018 - Oct 2021

3 years 2 months

Zürich, Switzerland

Venture Architect/Corporate Innovation Manager

Stryber GmbH

Responsible for the end-to-end process of digital business models from idea validation to delivery of MVPs.
Acted as the startup CEO & COO to build MVPs, go-to-market, and ensure the spin-off of newly built ventures.
Orchestrated cross-functional teams (Product, UX, Growth) to transform raw market trends into functional, market-ready MVPs.
Conducted deep-dive market trend analysis and consumer research to develop high-conviction investment theses across F&B, health, and lifestyle sectors.
Executed MVPs in B2C last-mile delivery, B2B2C FoodTech, B2C F&B, and D2C community & lifestyle/health.

Feb 2018 - Jun 2018

5 months

Hamburg, Germany

Entrepreneur in Residence

M-Tribes GmbH

Co-led the MVP phase of an on-demand delivery venture.
Focused on operations: built the delivery fleet and set up the operation process.

Mar 2017 - Jun 2017

4 months

London, United Kingdom

External Consultant

College SA & Tabaldi

Developed a scalable go-to-market framework for an e-learning platform, identifying key consumer behavior shifts in developing markets to de-risk international expansion.

Nov 2016 - Feb 2017

4 months

Berlin, Germany

External Consultant

Energie Baden-Württemberg AG

Designed the market entry and growth narrative for a virtual power plant, applying lean venture principles to align technical capabilities with emerging energy market trends.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Food and Beverage, Healthcare, Construction, Education, and Energy.

Retail

Food and Beverage

Healthcare

Construction

Education

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Research and Development, Operations, Supply Chain Management, and Strategy.

Marketing

Product Development

Research and Development

Operations

Supply Chain Management

Strategy

Summary

With a proven track record of bridging the gap between market intelligence and 7-digit business. Combining professional innovation expertise—having researched, validated, and launched MVPs across 5+ sectors—with the operational mastery of bootstrapping a premium tech brand to 100% YoY growth and 7-digit annual revenue. Specialist in trendscouting and de-risking new business models, utilizing a lean, data-driven approach.

Skills

Business Model Innovation
Project Leadership
D2c Business Models
B2b2c Business Models
Market Research
Idea Validation

Languages

Albanian

Native

German

Advanced

English

Advanced

Italian

Advanced

Spanish

Intermediate

Education

Sep 2016 - Jun 2018

ESCP Europe

MSc European Business · European Business · Berlin, Germany

Sep 2012 - Mar 2016

Universität Hamburg

LL.B Finance & Insurance · Finance & Insurance · Hamburg, Germany

Statistics

Experience

Total positions 7

Experience in Retail 3 y

Avg length 1 y 1 m

Longest experience 3 y 1 m

Global Experience

Countries worked in 3 (Germany, Switzerland, United Kingdom)

Primary country Germany

Expertise

Recent roles Co-Founder & Business Operator, Senior Innovation Strategist, Senior Manager - Brand & Product Beauty

Main industries Retail, Food and Beverage, Healthcare

Main business areas Marketing, Product Development, Research and Development

Qualifications

Highest degree Master

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Betina based?

Betina is based in Munich, Germany.

What languages does Betina speak?

Betina speaks the following languages: Albanian (Native), German (Advanced), English (Advanced), Italian (Advanced), Spanish (Intermediate).

How many years of experience does Betina have?

Betina has at least 8 years of experience. During this time, Betina has worked in at least 6 different roles and for 7 different companies. The average length of individual experience is 1 year and 1 month. Note that Betina may not have shared all experience and actually has more experience.

What roles would Betina be best suited for?

Based on recent experience, Betina would be well-suited for roles such as: Co-Founder & Business Operator, Senior Innovation Strategist, Senior Manager - Brand & Product Beauty.

What is Betina's latest experience?

Betina's most recent position is Co-Founder & Business Operator at Flipping Tech.

What companies has Betina worked for in recent years?

In recent years, Betina has worked for Flipping Tech, Seedbox Ventures GmbH, HSE24 GmbH, and Stryber GmbH.

Which industries is Betina most experienced in?

Betina is most experienced in industries like Food and Beverage, Healthcare, and Retail. Betina also has some experience in Education, Energy, and Construction.

Which business areas is Betina most experienced in?

Betina is most experienced in business areas like Marketing, Product Development, and Research and Development. Betina also has some experience in Operations, Supply Chain Management, and Strategy.

Which industries has Betina worked in recently?

Betina has recently worked in industries like Food and Beverage, Healthcare, and Retail.

Which business areas has Betina worked in recently?

Betina has recently worked in business areas like Marketing, Product Development, and Research and Development.

What is Betina's education?

Betina holds a Master in European Business from ESCP Europe and a Bachelor in Finance & Insurance from Universität Hamburg.

What is the availability of Betina?

The availability of Betina needs to be confirmed.

What is the rate of Betina?

Betina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.