Atul Shankar-Sports Consultant
Check rate
Experience
Sports Career Coach - Custom GPT
Sports Education Global Database Application & Website - Lovable
Business Impact Lab - Parques Reunidos
Sports Business Summit - IE University
Sports Consultant
ACE Premier Enterprises
- Coordinated hiring of 20+ trainers & coaches for Noida academies, like Jaypee Sports Club & Prometheus Academy.
- Led training, equipment support, and 8 marketing campaigns for 6 multisport centers to drive engagement.
Regional Business Head, North India
Cure.Fit
- Led a 17-member team in North India to optimize supply-demand and oversaw P&L for 2000+ fitness centers, including Gold's Gym and Anytime Fitness.
- Achieved ARR $600K from Gold’s Gym Cult Project in North India, an ARR $1.45M from Personal training on Cult Pass Project PAN India and 2.5X revenue growth for Fitternity from May to November 2022.
- Spearheaded the Gold’s Gym Royalty Recovery Program across 150+ live centers, implementing standardized SOPs and CRM-based compliance mechanisms that improved collection timelines by 35%.
- Conducted comprehensive market mapping and process diagnostics for 6,000+ centers to identify capability gaps and define a scalable, insight-led expansion playbook for the North India region.
IPL Data Visualisation using R programming Language and Tableau
Head of Business & Operations
1RM Official
- Delivered 2x annual revenue growth during COVID by developing agile marketing and fulfillment processes that scaled 5,000+ orders with minimal operational downtime.
- Led end-to-end product innovation, collaborating with international vendors to design and manufacture 1RM’s first-ever squatting shoe, which became a category bestseller and strengthened brand positioning.
- Partnered with MuscleBlaze and Paushtik to co-create value bundles and pricing models that improved customer retention by 40% through targeted engagement and loyalty initiatives.
Fitternity Program Lead - Adani Marathon and MICA Sports Fest
City Manager
Fitternity
- Launched the Virtual Personal Training category nationwide, onboarding 650+ coaches across fitness disciplines such as Yoga & CrossFit. Guided Bangalore to highest revenue in India, reaching $220K in 2020.
- Developed strategic partnerships with Fortune 500 brands (Adobe, Adani, Aditya Birla Group), delivering integrated multi-city activations that expanded Fitternity’s corporate wellness footprint.
- Launched and ran the ‘30-Day Transformation by Kunal Rajput’ challenge, led by 9 elite trainers and engaging 300+ participants end-to-end (program design, marketing, operations).
Project on Awareness Amongst Youth with FIFA Medical Chairman
Managing Director/Co-founder
Ace Shuttlers Academy
- Established a multisport academy and partnered with Greater Noida schools, leading a team of 10 to drive marketing efforts resulting in 200+ professional badminton player admissions from National Capital region.
- Partnered with 6 schools in Greater Noida and led a team of administrators & coaches to expand academy programs, boost enrollment, and strengthen day-to-day operations.
Annual Manipal Sports Fest - Organising Committee
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Sport, Healthcare, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Marketing, Strategy, Human Resources, Sales, and Product Development.
Summary
Former athlete with a background in Sports Management, Entrepreneurship, and Business Analytics, currently pursuing the International MBA (IMBA 2024) at IE Business School. With 6+ years’ experience in the sports & fitness industry.
Led teams of 20+, owned North India P&L at Cure.Fit/Fitternity, delivered 2.5x QoQ revenue growth, and managed a 2,000+ partner portfolio (Gold’s Gym, Fitness First, Anytime Fitness, Orange Theory) while overseeing >$2M in annual projects.
Built new revenue lines (Virtual Personal Training & Wellness) and doubled active supply in 90 days by onboarding 650+ coaches and 100+ partner centers; also founded and scaled Ace Shuttlers Academy, leading end-to-end coaching programs, 200+ player admissions, and sponsor partnerships. Certified in Business Analytics/Data Science, AI in Sports Organisations, Sports Psychology and Organisational Leadership.
Available to join full time from 1 December 2025. Open to on-site and remote with International Travel roles.
Skills
- Tableau
- Looker Studio
- Adv. Microsoft Excel
- Salesforce Crm
- Chatgpt
- Midjourney
- R
- Ms Office
- Perplexity
- Lovable
- Gemini
- Notebook Llm
- Perplexity Comet
- Heygen
Languages
Education
IE Business School
Master’s in Strategy, Business & Transformation Concentration · International MBA · Madrid, Spain
Vrije Universiteit Brussel
Masters in International Business, Sports Management · Sports Management · Brussels, Belgium
Manipal University
Bachelor of Technology · Mechanical Engineering · Dubai, United Arab Emirates
Certifications & licenses
Certification in International Entertainment and Sports Marketing
Yonsei University
Specialised Certification in AI in Sports: The Approach of a Club
Real Madrid Graduate School Universidad Europea
PG Certification in Leadership in New Age Business
Wharton School of Business Online
PG Certification in Data Science for Business Decision Making
IIM Kozhikode
Certification in Psychology in High Performance Sports
Barca Innovation Hub
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Atul is based in Madrid, Spain.
Atul speaks the following languages: Hindi (Native), English (Advanced).
Atul has at least 12 years of experience. During this time, Atul has worked in at least 5 different roles and for 13 different companies. The average length of individual experience is 1 year and 11 months. Note that Atul may not have shared all experience and actually has more experience.
Based on recent experience, Atul would be well-suited for roles such as: Sports Consultant, Regional Business Head, North India, Head of Business & Operations.
In recent years, Atul has worked for Sports Career Coach - Custom GPT, Sports Education Global Database Application & Website - Lovable, Business Impact Lab - Parques Reunidos, Sports Business Summit - IE University, and ACE Premier Enterprises.
Atul is most experienced in industries like Sport, Healthcare, and Retail.
Atul is most experienced in business areas like Operations, Marketing, and Strategy. Atul also has some experience in Human Resources, Sales, and Product Development.
Atul has recently worked in industries like Sport, Healthcare, and Retail.
Atul has recently worked in business areas like Operations, Marketing, and Human Resources.
Atul holds a Master in International MBA from IE Business School, a Master in Sports Management from Vrije Universiteit Brussel and a Bachelor in Mechanical Engineering from Manipal University.
Atul has 5 certificates. Among them, these include: Certification in International Entertainment and Sports Marketing, Specialised Certification in AI in Sports: The Approach of a Club, and PG Certification in Leadership in New Age Business.
Atul is immediately available for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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