Anna Szmelc - Prompt Engineer – German Speaking Markets

Q: Where is Anna based?

Anna is based in Düsseldorf, Germany .

Q: What languages does Anna speak?

Anna speaks the following languages: German (Native), Polish (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Anna have?

Anna has at least 17 years of experience. During this time, Anna has worked in at least 10 different roles and for 9 different companies . The average length of individual experience is 2 years and 9 months . Note that Anna may not have shared all experience and actually has more experience.

Q: What is Anna's latest experience?

Anna's most recent position is Prompt Engineer – German Speaking Markets at Scale AI .

Q: What companies has Anna worked for in recent years?

In recent years, Anna has worked for Scale AI .

Q: Which industries is Anna most experienced in?

Anna is most experienced in industries like Advertising , Media and Entertainment , and Information Technology . Anna also has some experience in Government and Administration , Retail , and Automotive .

Q: Which business areas is Anna most experienced in?

Anna is most experienced in business areas like Marketing , Production , and Project Management . Anna also has some experience in Information Technology , Product Development , and Research and Development .

Q: Which industries has Anna worked in recently?

Anna has recently worked in industries like Advertising and Information Technology .

Q: Which business areas has Anna worked in recently?

Anna has recently worked in business areas like Marketing , Information Technology , and Product Development .

Recommended expert

Düsseldorf, Germany

Experience

Jul 2023 - Present

2 years 9 months

Prompt Engineer – German Speaking Markets

Scale AI

Design, refine, and optimize high-impact prompts, ensuring AI model precision and scalability for German-speaking markets
Lead advanced data annotation and analysis to enhance machine learning workflows
Conduct error diagnostics and fine-tune algorithms to improve AI response relevance
Collaborate with engineers and data scientists to implement innovative strategies
Author training protocols and guidelines to establish best practices

Dec 2018 - Jun 2023

4 years 7 months

Independent Digital Marketing Consultant

Supported marketing teams in efficient and intelligent campaign execution via optimized processes, platforms, and data infrastructure/access
Performed ROI analysis to evaluate efficiency and effectiveness of campaigns contributions to the business and tracked through all stages of the funnel
Created social content, and managed social presence including social calendars, brand image/voice, and campaigns
Established overall positioning and creation of go-to-market strategy
Built account-based landing pages, emails, and webinars to help prospects, users, and customers understand, try, adopt, and renew the offerings
Improved the targeting and messaging by implementing automation tools

Sep 2016 - Sep 2018

2 years 1 month

Düsseldorf, Germany

Social Media Manager

Saatchi & Saatchi

Developed a full social media strategy for Lexus & Toyota Germany
Created social media event marketing strategies for Renault & Dacia Germany
Designed social media advertising campaigns that ensured ROI
Planned and implemented promotional campaigns
Developed social media campaigns to promote product launches
Analyzed potential strategic partner relationships for marketing
Built strategic relationships and partnered with key industry influencers
Worked remotely from international shows and events
Worked with business partners to translate data-related questions into structured analyses

Oct 2015 - Sep 2016

1 year

Neuss, Germany

Online Marketing Manager

Permax GmbH

Developed and implemented comprehensive e-commerce marketing strategies
Launched PPC campaigns and banner ads to drive ROI
Designed promotions, contests, and original content aligned with company goals
Partnered with influencers on marketing campaigns
Managed a remote IT team effectively
Trained and mentored junior team members
Conducted and analyzed A/B tests to improve website and channel performance
Analyzed metrics to measure and optimize marketing ROI

Jan 2014 - Dec 2015

2 years

Düsseldorf, Germany

Social Media Marketing Manager

SOS Tierschutz e.V.

Developed a comprehensive social media strategy and monitored performance
Planned and executed digital campaigns from concept to delivery
Managed social media marketing campaigns to achieve ROI
Optimized website and social media channels for SEO and user experience
Recruited and led the social media marketing team
Trained staff in community engagement and management

Mar 2013 - Dec 2013

10 months

Germany

International Production Assistant

Warner Bros. International Television Production Germany GmbH

Managed end-to-end production of German reality TV shows in Thailand and Poland
Led social media initiatives for casting calls and premiere promotions
Coordinated and booked travel for 70 contestants and crew members
Oversaw logistics, including distribution, shipping, and storage of production equipment
Secured sponsorship deals with international airlines
Negotiated hotel rates, saving over $5,000 for the production
Streamlined communication between international teams to meet tight deadlines
Resolved on-site challenges during filming, ensuring smooth production operations

Nov 2012 - Feb 2013

4 months

Ōtāne, New Zealand

Online Marketing Assistant

Millstream Gardens Ltd.

Optimized online shop performance for better user experience
Created content for website and blog to boost engagement

May 2012 - Oct 2012

6 months

Canada

Rental and Marketing Assistant

Ambassador RV Delta

Managed office operations efficiently
Developed social media strategy, ran Facebook ads, and oversaw community management

Jun 2009 - Jul 2011

2 years 2 months

Düsseldorf, Germany

Event Marketing Manager

Rudas Studios GmbH

Planned and executed communication campaigns across social media platforms
Organized, coordinated, and supervised marketing events at the venue

Nov 2008 - Apr 2012

3 years 6 months

Düsseldorf, Germany

Project Management Assistant

Stofff Postproduction GmbH

Managed postproduction of TV campaigns, ensuring branding alignment
Coordinated productions and audiovisual and graphic design teams
Collaborated with international clients such as Alliance, GSK, P&G, and Weight Watchers
Developed concepts for corporate image and mood films
Completed training in media production with a focus on postproduction

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Media and Entertainment, Information Technology, Government and Administration, Retail, and Automotive.

Advertising

Media and Entertainment

Information Technology

Government and Administration

Retail

Automotive

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Production, Project Management, Information Technology, Product Development, and Research and Development.

Marketing

Production

Project Management

Information Technology

Product Development

Research and Development

Skills

Ai Expertise & Digital Marketing Strategy Development
Project Management & Process Optimization
Data Analytics & Seo/sem
Leadership Of Remote And Cross-cultural Teams
Business Development & Market Expansion
Social Media & Brand Strategy
E-commerce Optimization (Shopware)
Nlp Applications For Personal And Business Growth

Languages

German

Native

Polish

Native

English

Advanced

Spanish

Intermediate

Education

Aug 2009 - May 2011

Joseph-DuMont Vocational Business School

Clerk for audiovisual media · Audiovisual media · Cologne, Germany

Oct 1997 - Jun 2005

Gesamtschule Else-Lasker-Schüler

General qualification for university entrance (Abitur) · Wuppertal, Germany

Oct 1990 - Jun 1996

Elementary School

Poland

Certifications & licenses

Neuro-Linguistic Programming Master

International Association Of NLP Institutes (IN)

Statistics

Experience

Total positions 10

Experience in Advertising 10 y

Avg length 1 y 11 m

Longest experience 4 y 6 m

Global Experience

Countries worked in 3 (Germany, New Zealand, Canada)

Primary country Germany

Expertise

Recent roles Prompt Engineer – German Speaking Markets, Independent Digital Marketing Consultant, Social Media Manager

Main industries Advertising, Media and Entertainment, Information Technology

Main business areas Marketing, Production, Project Management

Qualifications

Certifications earned 1

Profile

Created

November 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Anna based?

Anna is based in Düsseldorf, Germany.

What languages does Anna speak?

Anna speaks the following languages: German (Native), Polish (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Anna have?

Anna has at least 17 years of experience. During this time, Anna has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 2 years and 9 months. Note that Anna may not have shared all experience and actually has more experience.

What roles would Anna be best suited for?

Based on recent experience, Anna would be well-suited for roles such as: Prompt Engineer – German Speaking Markets, Independent Digital Marketing Consultant, Social Media Manager.

What is Anna's latest experience?

Anna's most recent position is Prompt Engineer – German Speaking Markets at Scale AI.

What companies has Anna worked for in recent years?

In recent years, Anna has worked for Scale AI.

Which industries is Anna most experienced in?

Anna is most experienced in industries like Advertising, Media and Entertainment, and Information Technology. Anna also has some experience in Government and Administration, Retail, and Automotive.

Which business areas is Anna most experienced in?

Anna is most experienced in business areas like Marketing, Production, and Project Management. Anna also has some experience in Information Technology, Product Development, and Research and Development.

Which industries has Anna worked in recently?

Anna has recently worked in industries like Advertising and Information Technology.

Which business areas has Anna worked in recently?

Anna has recently worked in business areas like Marketing, Information Technology, and Product Development.

What is Anna's education?

Anna attended Joseph-DuMont Vocational Business School for Audiovisual media.

Does Anna have any certificates?

Anna has 1 certificate: Neuro-Linguistic Programming Master.

What is the availability of Anna?

Anna is immediately available full-time for suitable projects.

What is the rate of Anna?

Anna's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.