Alice M.-Sales & Marketing Consultant
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Experience
Sales & Marketing Consultant
Sales & Marketing Consultant
- Collaborating with B2B companies on brand positioning, digital marketing and lead generations strategies.
- Sales consultant (closer) for CorpoSostenibile, supporting commercial activities and client acquisition.
Account Executive UK & ROW
Boats Group
- Managed the whole sales cycle, from appointment scheduling, product presentation, negotiation, closing and account management.
- Managed client onboarding and service activation within 24 hours, serving as the primary point of contact for customer relationships and support.
- Handle a fast-paced flow of customer interactions each day through proactive communication — including calls, emails, demos, and virtual meetings — to strengthen relationships and accelerate business growth.
- Drive customer engagement by ensuring full product adoption through proactive training sessions and regular follow-ups.
- Provided technical support and solutions within 3 working days in collaboration with the tech team via Jira tickets.
- Delivered monthly account reviews outlining performance insights and opportunities for growth using Tableau, Semrush, Google Analytics, and AWS QuickSight.
- Coordinated with creative teams to brief and deliver websites, Google Search & Display campaigns, and marketing creatives.
- Represented the company at major boat shows and trade fairs, meeting customers and driving business opportunities.
- CRM management and update (Salesforce).
- Cross-selling and Up-selling strategies.
Account Executive
Apiwork Italia
- Managed my own pipeline through door-to-door prospecting, cold calling, cold emailing, and LinkedIn outreach.
- Managed a high volume of daily proactive outreach, including 70 calls, 30 emails, and 3 product demos.
- Managed the full sales cycle, from negotiation and solution presentations (in-person and via video call) to closing and account management.
- Conducted onboarding sessions, presenting the SaaS solution to real estate agencies and ensuring service activation within 24 hours.
- Provided customer support for technical issues and general queries.
- Nurtured client relationships through proactive communication, training sessions and regular account reviews.
- Debt collection activity.
Business Development Representative
Bellavita Expo
- Lead gen through cold calling, presenting Bellavita’s international trade show format to potential clients.
- Acted as export consultant for companies expanding globally, advising on tailored business solutions.
- Managed the full sales cycle from negotiation to contract creation and signature.
- Provided customer support for logistics, documentation, and operations related to trade fair participation.
Digital Marketing Manager
The Rake Magazine
- Lead gen through digital marketing strategies including newsletters, paid advertising, and affiliate marketing.
- Created, managed and optimized Google Ads and Meta campaigns.
- Designed and sent weekly newsletters via Mailchimp.
- Managed affiliate marketing programs with Rakuten and Criteo.
- Supported UX improvements and SEO optimization of the website.
- Delivered weekly and monthly digital marketing presentations, analyzing KPIs across channels using Google Analytics.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Information Technology, Real Estate, Food and Beverage, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Customer Service, Marketing, Business Intelligence, and Logistics.
Summary
Sales & Marketing professional with 7+ years of experience in B2B environments, passionate about digital and SaaS solutions. I work at the intersection of sales, marketing, and product. Deeply passionate about AI, I am constantly immersed in the ecosystem and actively investing in my education to stay ahead of emerging technologies. I am now looking to commit long-term to a company I can truly grow with and call home, contributing ownership, energy, and impact in a startup or scale-up environment.
Languages
Education
Il Sole 24 Ore Business School
Master’s · Communication & Digital Marketing · Milan, Italy
PC Academy
Master’s · Graphic, Web Design & E-commerce · Rome, Italy
Università Bocconi
Bachelor’s · Economics & Management · Milan, Italy
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alice speaks the following languages: English (Native), Italian (Native), Spanish (Intermediate).
Alice has at least 9 years of experience. During this time, Alice has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Alice may not have shared all experience and actually has more experience.
Based on recent experience, Alice would be well-suited for roles such as: Sales & Marketing Consultant, Account Executive UK & ROW, Account Executive.
Alice's most recent position is Sales & Marketing Consultant at Sales & Marketing Consultant.
In recent years, Alice has worked for Sales & Marketing Consultant, Boats Group, and Apiwork Italia.
Alice is most experienced in industries like Media and Entertainment, Information Technology, and Real Estate. Alice also has some experience in Food and Beverage and Professional Services.
Alice is most experienced in business areas like Sales, Customer Service, and Marketing. Alice also has some experience in Business Intelligence and Logistics.
Alice has recently worked in industries like Media and Entertainment, Information Technology, and Real Estate.
Alice has recently worked in business areas like Sales, Customer Service, and Business Intelligence.
Alice holds a Master in Communication & Digital Marketing from Il Sole 24 Ore Business School, a Master in Graphic, Web Design & E-commerce from PC Academy and a Bachelor in Economics & Management from Università Bocconi.
The availability of Alice needs to be confirmed.
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