Alberto Fernandez - Product and Transformation expert

Q: Where is Alberto based?

Alberto is based in Waiblingen, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Alberto speak?

Alberto speaks the following languages: Spanish (Native), German (Advanced), English (Advanced) .

Q: How many years of experience does Alberto have?

Alberto has at least 22 years of experience. During this time, Alberto has worked in at least 6 different roles and for 5 different companies . The average length of individual experience is 3 years and 2 months . Note that Alberto may not have shared all experience and actually has more experience.

Q: What is Alberto's latest experience?

Alberto's most recent position is Head of Product & Services at Bosch Connected Industry .

Q: What companies has Alberto worked for in recent years?

In recent years, Alberto has worked for Bosch Connected Industry and ETAS .

Q: Which industries is Alberto most experienced in?

Alberto is most experienced in industries like Automotive and Manufacturing .

Q: Which business areas is Alberto most experienced in?

Alberto is most experienced in business areas like Product Development , Strategy , and Sales . Alberto also has some experience in Operations , Finance , and Marketing .

Q: Which industries has Alberto worked in recently?

Alberto has recently worked in industries like Automotive and Manufacturing .

Q: Which business areas has Alberto worked in recently?

Alberto has recently worked in business areas like Product Development , Sales , and Customer Service .

Recommended expert

Waiblingen, Germany

Experience

Sep 2023 - Present

2 years 7 months

Stuttgart, Germany

Head of Product & Services

Bosch Connected Industry

Responsible for the BCI product portfolio, application services, operations and customer support
Developed a new strategy that utilizes Agentic AI to transform manufacturing shopfloors
Led the GenAI integration for product documentation and customer training targeting a >20% cost reduction by reducing the size of the external team
Restored trust with Bosch as internal customer and VW and secured new contracts by strategically positioning high-potential individuals in key roles, ensuring on-time delivery and increasing transparency
Implemented a restructuring plan for a product area in a volatile market, targeting a 15% reduction in fixed costs to minimize EBIT impact during challenging years
Launched a customer satisfaction improvement initiative by refocusing KPIs on customer impact. Established a clear support responsibility in product teams improving response time by 4% and resolution time by 3%

Mar 2021 - Sep 2023

2 years 7 months

Stuttgart, Germany

Head of Strategy, Portfolio Management and UX

ETAS

Led the development and agile implementation (using OKRs and continuous reviews) of a new strategy to address the “SW defined vehicle” market, approved by the Bosch Board of Management
Developed a new organizational and operating model (based on the Viable System Model) to integrate three divisions (from 1,000 to 2,000 employees), resulting in a 5% target cost reduction in SG&A while minimizing disruption to ongoing operations

Feb 2014 - Mar 2021

7 years 2 months

Stuttgart, Germany

Head of Product Area DAP

ETAS

Responsible for P&L, portfolio, global service units and partners of product area. Portfolio of software and hardware products for in-vehicle application and validation of embedded software
Delivered sales growth from ~120 to ~190 MEUR while increasing profitability. Key measures: aligned portfolio investments with market potential, developed and launched new products, established a customer-centric operating model with the regions
Tailored and implemented the SAFe Agile framework in the product management team resulting in a 25-percentage point increase in roadmap adherence
Improved customer and partner satisfaction e.g., resolving rollout issues for SW updates and customer escalations at a major US OEM, securing a 5% margin increase with a new partner contract with IAV

Oct 2010 - Feb 2014

3 years 5 months

Stuttgart, Germany

Head of Strategic and Product Marketing

ETAS

Reframed the product area portfolio strategy from cash cow to growth: identified and validated core-segment potential via market analysis and won long-term investment for both core products and new growth bets
Implemented a global bi-annual list price review process at ETAS, achieving an average 2% yearly net price increase across the portfolio to offset rising product costs
Introduced value-based pricing e.g., to achieve a target price 50% higher than the initial sales team proposal for a new product, significantly improving projected profitability

May 2007 - Oct 2010

3 years 6 months

Stuttgart, Germany

Project Manager

Roland Berger

Successfully restructured Tier 1 automotive suppliers, developing financing concepts and implementing operational improvements
Identified and implemented operational efficiency gains in production facilities, production networks, SG&A areas, R&D areas
Performed company evaluations for investor decision-making and provided support for M&A transactions

Oct 2004 - May 2007

2 years 8 months

Stuttgart, Germany

Project Manager

Daimler Truck

Managed work packages in a project to standardize components between Mercedes-Benz Trucks (Stuttgart) and FUSO Trucks (Tokyo) to reduce overall development costs by reusing the same vehicle parts
Led international interdisciplinary teams to achieve the objectives

Oct 2003 - Oct 2004

1 year 1 month

Trainee

Daimler

Trainee in the International Management Associate Program. Led three initiatives in R&D functions

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive and Manufacturing.

Automotive

Manufacturing

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Strategy, Sales, Operations, Marketing, and Finance.

Product Development

Strategy

Sales

Operations

Marketing

Finance

Summary

International product and transformation leader with broad experience in the automotive and manufacturing industries. I help teams evolve their portfolio strategies, adopt AI-driven decision making, and bridge the critical gap between technical innovation and commercial success in highly competitive global markets. Seeking to contribute my deep expertise in product strategy, go-to-market, and transformation to help teams navigate emerging challenges and elevate their business impact.

Skills

Leading Change: Proven Ability To Lead And Implement Organizational Transformations, Driving Strategic Change, Improving Performance And Achieving Measurable Results.
Leading People: Develops Diverse Teams And Empowers High-performing Individuals To Reach A Customer Impact. Proven Ability To Achieve Results Through Effective Cross-cultural Collaboration.
Results-driven: Drives Profitable Growth By Effectively Steering The Portfolio, Launching Successful New Products And Improving Operational Efficiency, Through Strong Market Alignment And Customer Orientation.
Business Acumen: Leverages Market Analysis And Understanding Of Business Models To Drive Financially Sound, Value-oriented Decisions That Balance Profit And Growth.
Building Coalitions: Forms High-performing Teams And Strategic Partnerships Through Collaboration, Shared Goals, Distributed Responsibilities And Open Communication.

Product & Portfolio Management

Product Strategy, Product Discovery And Delivery, Roadmap And Prioritization, Portfolio Governance And Investment Allocation, Product Lifecycle Management, Outcome-based Product Steering (Okrs), Business Model Design (Business Model Canvas), Value-based Pricing, Revenue Management
Product Leadership Trainings: Svpg With Marty Cagan, Itamar Gilad

Customer & Market

Voice Of Customer (Voc), User Research, Customer Journey Mapping, Service Design, Ux Strategy, Customer Experience (Cx), Go-to-market (Gtm) Strategy, Market And Competitive Analysis, Segmentation, Positioning And Messaging, Enterprise B2b And Complex Sales (Miller Heiman), Partner And Channel Management, Commercial And Contract Basics, Pricing Governance

Digital Transformation And Technology

Generative Ai, Agentic Ai, Ai-driven Enablement, Saas Solutions, Data-driven Decision Making, Kpi Dashboards And Analytics, Process Automation, Digital Manufacturing And Industry 4.0, Manufacturing Execution Systems (Mes), Automotive Software Toolchains, Embedded Systems, In-vehicle Testing And Validation, Vehicle Instrumentation, Electronic Hardware

Operational And Organizational Excellence

Support Operations, Case Management, Escalation Management, Incident And Problem Management, Knowledge Management And Customer Enablement, Agile At Scale (Safe), Kanban, Lean And Process Improvement, Program And Project Management, Operating Model Design, Organizational Integration And Restructuring Support, Viable System Model, Okr-driven Execution

Languages

Spanish

Native

German

Advanced

English

Advanced

Education

Oct 2000 - Mar 2002

Technical University of Munich

Guest student, Erasmus program · Munich, Germany · A

Sep 1995 - Jun 2002

University of Oviedo

Electrical engineer, specializing in electronics and automation · Electrical engineering, electronics and automation · Oviedo, Spain · Top 10%

Statistics

Experience

Total positions 7

Experience in Automotive 20 y

Avg length 3 y 2 m

Longest experience 7 y 1 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Head of Product & Services, Head of Strategy, Portfolio Management and UX, Head of Product Area DAP

Main industries Automotive, Manufacturing

Main business areas Product Development, Strategy, Sales

Qualifications

Highest degree Master

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alberto based?

Alberto is based in Waiblingen, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Alberto speak?

Alberto speaks the following languages: Spanish (Native), German (Advanced), English (Advanced).

How many years of experience does Alberto have?

Alberto has at least 22 years of experience. During this time, Alberto has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 3 years and 2 months. Note that Alberto may not have shared all experience and actually has more experience.

What roles would Alberto be best suited for?

Based on recent experience, Alberto would be well-suited for roles such as: Head of Product & Services, Head of Strategy, Portfolio Management and UX, Head of Product Area DAP.

What is Alberto's latest experience?

Alberto's most recent position is Head of Product & Services at Bosch Connected Industry.

What companies has Alberto worked for in recent years?

In recent years, Alberto has worked for Bosch Connected Industry and ETAS.

Which industries is Alberto most experienced in?

Alberto is most experienced in industries like Automotive and Manufacturing.

Which business areas is Alberto most experienced in?

Alberto is most experienced in business areas like Product Development, Strategy, and Sales. Alberto also has some experience in Operations, Finance, and Marketing.

Which industries has Alberto worked in recently?

Alberto has recently worked in industries like Automotive and Manufacturing.

Which business areas has Alberto worked in recently?

Alberto has recently worked in business areas like Product Development, Sales, and Customer Service.

What is Alberto's education?

Alberto holds a Master from Technical University of Munich and a Master in Electrical engineering, electronics and automation from University of Oviedo.

What is the availability of Alberto?

Alberto will be available part-time from April 2026.

What is the rate of Alberto?

Alberto's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.