Renewable Energy Experts in Hamburg

Extensive SKU portfolio review and optimisation within the “cold cuts / vegan” business pillar (subsequent project extension into "ready meals / vegan" and translation into annual brand & sales plan 2027 (Rügenwalder Mühle 04/2025 - 06/2026)

Business strategy development for a future-proof meat-based portfolio pillar (legacy business) (Rügenwalder Mühle 04/2025 - 06/2026)

Review and development of a coherent brand portfolio architecture across meat- and plant-based products for an upcoming brand identity and packaging refresh (Rügenwalder Mühle 04/2025 - 06/2026)

Development of a global brand platform for “Möller’s” (Omega-3 supplementation) to empower growth from portfolio extensions and untapped / underdeveloped geographies (Orkla “Möller’s” 11/2024 - 05/2025)

Translating the global positioning into portfolio architecture and coherent creative (Orkla “Möller’s” 11/2024 - 05/2025)

Developing the cornerstones for a long-term brand rejuvenation that appeals to modern fashion shoppers without alienating legacy customers (ETERNA Mode 08/2024 - 10/2024)

Developing first pathways to simplify a highly complex product range architecture (ETERNA Mode 08/2024 - 10/2024)

Supporting the company owner (Mindful Capital Partners) at evolving and streamlining a compelling corporate story to address prospective distribution partners and investors (KLAPP Skin Care 06/2024 - 07/2024)

Development of a new brand platform for European markets to elevate brand relevance, audience engagement and distinctiveness (Mazda Motor Europe 05/2022 - 01/2024)

Assessment and recalibration of creative agency collaboration for efficient deployment (Mazda Motor Europe 05/2022 - 01/2024)

Numerous projects across risk reduced products and innovations, such as “tobacco heating”, “vaping” and “modern oral” (British American Tobacco 02/2018 - 03/2024)

Development of master playbooks for the CEN region as well as go-to-market approaches and supporting local markets with toolkits for launch (British American Tobacco 02/2018 - 03/2024)

Strategic lead for a campaign development in the context of Shell’s transformation into a net zero integrated energy provider (Shell International 03/2021 - 06/2022)

Development of a change & communications strategy to facilitate all corporate relations messaging in the context of the energy transition into renewables (Shell DE 03/2021 - 06/2022)

Rejuvenating the biggest and most long-standing portfolio brand “Rama” in a challenging and highly competitive market environment (Upfield 07/2021 - 01/2022)

International brand footprint development and translation into creative/packaging guidelines (Upfield 07/2021 - 01/2022)

Facilitation of a brand redesign process inside-out to support the growing global presence in a meaningful and distinctive way (Welthungerhilfe 02/2021 - 11/2021)

Supporting a cross-functional client & agency team (PIA) to redesign the communication organisation and its workflows in line with content requirements (formats and touchpoints) to streamline the creative asset production process and its deployment (Porsche / PIA Group 09/2020 - 12/2020)

Leading the process to carve out UNICEF Germany’s brand footprint for enhanced comprehension and emotional engagement with the private donor base (UNICEF 11/2018 - 07/2020)

Guiding implementation through development of campaigning framework & tools (UNICEF 11/2018 - 07/2020)

Numerous projects with Lidl “Non-Food” international across diverse topics including development of a new campaigning model (asset development), sustainability communications, portfolio architecture, product innovation (Lidl International 01/2018 - 03/2020)

Strategic agency lead for Vodafone Germany covering Brand Strategy & Insights across mobile, broadband, TV etc. (Vodafone 12/2014 - 04/2017)

Strategic agency lead for Mercedes-Benz Greater China on brand campaign development and launch / relaunch of AMG GT, S-Class Maybach, E-Class and SMART (Mercedes Benz China 01/2014 - 12/2014)

defining product/market fit and strategic positioning including ramp-up planning

designing, implementing & optimizing target-group-oriented marketing activities

strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)

developing new markets & partners as well as operational sales of charging solutions including key account management

tripling revenue compared to the previous year and building an AE funnel of over €4 million

increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)

introducing partner management

recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor

ECONNECT Energy is bridging the energy distribution gap with marine infrastructure solutions and services for the loading and offloading of LNG, Ammonia and Carbon Capture. ECONNECT Energy has developed a cost-efficient system for safe transfer of LNG, ammonia and CO2 between vessels and storage tanks, bypassing the need for building excessive jetties, quays or dredge large areas. ECONNECT Energy is rooted in the Norwegian maritime and energy tradition and builds upon decades of experience. The core competencies are cryogenic liquids, maritime engineering, and naval architecture as well as business development within the LNG, renewable fuel and carbon capture industries.

Stakeholder and relationship management: main point of contact for clients, subcontractors, and relevant authorities, maintaining good working relationships to ensure smooth project execution

Construction management: overseeing and managing all aspects of the project site, ensuring efficient and effective execution of the project plan

HSEQ responsibility: planning and execution phase for the onshore connection

Progress tracking: monitoring project progress and reporting, with immediate notification of any deviations from the project plan

Supervision of contractors and suppliers: supervising contractors and suppliers to ensure compliance with project standards and schedules

Freelance change and communications advisor supporting organisations, pioneers and future thinkers in coping with change and transformation projects and challenges to frame a sustainable future in a co-creative, collaborative manner

Interim manager and leader in the field of corporate communications (strategic communication, change communication, internal and external communication, crisis communication, marketing communication) to bridge the gap of a short-staffed team and continue communication work to support the strategy and goals of a business

Style of work: open, appreciative, systemic, authentic and impartial

Portfolio: communication, change management and advisory; systemic organizational development with focus on new work, team setup and alignment; leadership development; mentoring and coaching; strategy; culture, value and purpose creation; positioning; workshop facilitation

Latest engagements:

Interim Communications Director & Change Facilitator for a local public transport company

“Communication Strategy and Story Telling” workshop facilitator for a global institute with participants from all over the world