Personio Experts in Berlin

• Act as a senior People & Transformation advisor to startups and mid-sized companies, leading restructuring, HR operating model redesign, and digital HR initiatives end-to-end.

• Drive HRIS/ATS selection and implementation (incl. Personio, Greenhouse, etc.), process design, stakeholder alignment, and internal communication to ensure adoption and measurable operational impact.

• Advise executives on workforce planning, labour law considerations, organisational structure, and decision-making mechanisms during change and growth phases.

• Build pragmatic recruiting strategies for critical roles (incl. AI/Tech), improving sourcing approach, funnel quality, and hiring velocity.

• Selected projects:

• Marley Spoon SE: supported a major restructuring process, advising on labor law and workforce planning.

• Promedio GmbH/Osteopro: HR digitalisation, HRIS implementation, and launch of a modern corporate website (cross-functional transformation).

• Journee GmbH: advised on tech recruiting and talent strategy for senior AI profiles.

• PTW Europa GmbH: first HRIS implementation, process design, and internal comms.

• Focus areas: HR Strategy, Digital HR Transformation, HRIS/ATS implementation, Change Management, Restructuring, Recruiting, and Future Skills (AI in HR).

• Operative end-to-end recruiting in a mid-sized company environment. Main focus on filling IT positions specializing in Data Integration (Junior – Team Lead).
• Stakeholder management, active sourcing.
• Ensuring an optimal candidate experience, conducting interviews.
• Key hires: Team Lead Data Integration, Backend Engineer.
• Tools: LinkedIn Recruiter, Personio, Slack

• Building a cross-functional product team to develop a super app
• Advising and mentoring to support the team and provide input (technical & soft skills)

• Led executive search projects for senior international hires in Engineering, Product, and Business.
• Supported the firm's pan-European expansion at their Amsterdam HQ as well as their newly established Madrid and Frankfurt offices.
• Conducted market research and delivered location-specific employer branding strategies.
• Advised on organizational design, culture, and transformation initiatives.

• Creating reports, presentations, and management analyses in German and English
• Maintaining and analyzing CRM data (Leasing Business Program) as a basis for sales, reporting, and project control, including the use of AI-supported tools for analysis.
• Structuring contract and document management processes (including KYC/compliance) and ensuring reliable, on-time support for internal and international stakeholders.

• In both the business and cosmetic sectors

Key achievements:

• Successfully implemented an HRIS system, streamlining document creation, HR administration, and payroll/performance data management, reducing processing time by 30% and improving data accuracy.
• Designed and rolled out a unified benefits system across multiple European locations, ensuring alignment with local regulations and company-wide policies, enhancing employee satisfaction and reducing administrative overhead.
• Leading the rollout and adoption of UKG HRIS across two countries, aligning payroll, admin, and performance data management.
• Overseeing HR operations for 160 employees across 3 EU locations within the DACH region.
• Leading a team of 5 specialists in Recruitment & HR Administration.
• Driving strategic initiatives to standardize and optimize internal HR policies across multiple European sites.
• Leading impactful HR initiatives to strengthen talent development, boost retention, and elevate employer brand presence.
• Providing expert guidance on ER cases and labor law compliance to mitigate risks and uphold workplace integrity.

• Building, developing, and leading the HR department
• Advising the management and introducing new role models
• Employee development and introduction of internal HR processes

• Overall responsibility for the concept, setup, and further development of the digital learning modules of the afileon Learning Academy
• Strategic management of all social media channels – from content strategy to target group-specific implementation
• Trusted right hand to management in operational and company-wide initiatives
• End-to-end event management for seminars, workshops, and company events – from concept to performance review
• Central interface between management, specialist departments, clients, and external partners

Coral Club is an international health and wellness company that offers nutritional supplements and health-focused products.

• Attracted on a targeted project to audit, restructure, and legally proof HR operations for Germany during a critical corporate transition.
• Led organizational redesign during distribution centre relocation, including workforce planning, role design and organizational structure optimization.
• Conducted HR compliance audit and redesigned HR documentation and people processes in line with German labour law.
• Analysed employee engagement data and translated insights into practical organizational improvement initiatives.

• We are experts in people and culture, advising clients on designing their future organizations and work environments across the entire employee lifecycle.

• Core areas: Development & coaching; Interim support & sparring; Digitization of HR processes.

• Passionate about developing people and value-based organizations.

• Analyzed existing digital platforms for accessibility requirements under BFSG and WCAG 2.1 with a consulting firm
• Developed a product vision that unites digital accessibility and business goals like conversion optimization
• Defined relevant KPIs to measure success for both target areas
• Aligned strategy with cross-functional stakeholders, including Legal, BFSG consulting firm, Compliance, UX, Development, and Marketing
• Created and maintained a prioritized product backlog focusing on accessible features and conversion-related initiatives
• Derived detailed user stories and acceptance criteria based on legal standards (BFSG, WCAG) in close coordination with development teams
• Ensured BFSG compliance in digital product development with the help of a BFSG consulting firm
• Collaborated closely with UX/UI designers to develop accessible prototypes
• Conducted user research and usability tests focusing on users with disabilities
• Supported building an accessible design system
• Integrated A/B testing to evaluate conversion-related initiatives
• Managed the technical implementation of accessible features by the development team
• Conducted accessibility tests (e.g., screen reader, keyboard navigation)
• Monitored and optimized implemented features based on usage data and feedback
• Responsible for rollout/release and conducting user acceptance tests
• Designed and led interactive trainings on BFSG, WCAG, and UX accessibility for design teams, dev teams, and POs in collaboration with the consulting firm
• Built an internal knowledge platform to embed accessibility principles sustainably
• Raised company-wide awareness for inclusive digital products

• Built a successful sole proprietorship connecting German companies with specialized HR and recruiting freelancers and managed all business operations
• Established a network of over 1,000 freelancers and led a team of up to three independent contractors to ensure excellent results
• Developed and implemented tailored solutions to support companies in scaling their teams quickly and efficiently

• Coordinating global ISO 27001 certification from HR perspective: ensuring compliant security & data standards
• Global contract harmonisation: aligning on language, local law and company requirements
• Salary benchmarking & comp strategy advisory: salary band creation, advisory on bonus model, ensuring compliance for European Equal Pay Directive
• Figures comp software implementation