Midjourney Experts in Germany

Product development for the Miele app – design system, UX, and end-to-end product responsibility.

• Built and expanded the design system – components, design tokens, dev handoff
• Created user flows and customer journeys for core app features (device control, recipes, maintenance)
• Usability testing and iterative UX improvements
• AI-powered personalization – smart program recommendations based on usage behavior
• AI tools in the design workflow: automated accessibility checks, Figma AI, rapid prototyping
• AI-synthesized user research – condensed interviews, feedback, and usability data into structured insights

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Partnering with technology-focused teams to shape brands and design digital products from early strategy through UX/UI and scalable design systems.

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
• Creation of curriculum and content for career changers seeking to start a career in digital sales
• Teaching of methods and tactics for an exhaustive tech stack:
• AI Agents Zapier and make.com
• AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
• Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

• More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
• Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
• Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
• Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
• CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
• Data-based marketing: tracking and analyzing all possible data across the user journey.
• Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
• Operational and strategic know-how in all marketing disciplines.
• Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
• Troubleshooting complex marketing and business problems in a structured and efficient manner.
• Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
• Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
• Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
• Experience in B2C, B2B and B2B2C projects.
• At KIND: management and execution of all affiliate marketing activities, Native and Display campaigns, CTV campaigns and approximately 30 campaigns simultaneously.
• Built and managed partnerships with Doctolib, DeutschlandCard, Payback and dm.
• Planning, management and performance monitoring using Google Analytics, Jentis, Looker, Power BI, ThoughtSpot, Salesforce and SAP.
• Managed budgets of approximately EUR 450,000 and individual campaign budgets between EUR 30,000 and EUR 300,000.

• Creation of AI-generated visual worlds and model series with a consistent appearance across all images (virtual models, portrait and product shoots).
• Quality control of AI-generated images: checking lighting, skin and material textures, color mood, and consistency before approval.
• Editing and retouching of AI-generated images in Photoshop and Lightroom, correcting typical AI errors (e.g., hands, anatomy, transitions).
• Styling and art direction for photo shoots and AI visuals: putting together looks, silhouettes, and proportions, and defining the visual language and mood.
• Custom prompt library for reproducible results even with higher volumes, using Midjourney, Nano Banana, Seedream, Soul 2, Higgsfield, Kling, and Seedance.

UEF 3.0 · Semantic Government Overlay (SGO) · Autonomous Systems (UAS / dual use)

• Designed: Semantic Government Overlay (SGO) – AI-guided administration without replacing existing specialist procedures. Read-only semantic layer over registers and specialist processes based on the Federal Information Management (FIM). Decision authority remains with the case worker (architecture principle).
• Developed: Reference architecture with source-backed, derived statements (Executable Ontologies OWL/RDF/SHACL). Technically guaranteed purpose limitation and no-write-path principle in specialist data – auditable, without a central data pool.
• Anchored: Regulation as a design principle: EU AI Act (high-risk obligations for public-sector AI, fundamental rights impact assessment under Art. 27), GDPR, NIS2, and administrative automation limits (§ 35a VwVfG, § 31a SGB X) as technical control points in the architecture.
• Created: Methodical tool for pilot organizations: data pipeline assessment (phase 0), compliance blueprint, and management summary as a decision-ready package for public administration.
• Specified: UEF 3.0 as a successor architecture to TOGAF – decision paper, canonical ontology, six-layer architecture, read/actuate boundary, federation registry, terminology concordance, and release delta as a closed specification status.
• Architected: AI-native mission OS for autonomous UAS and ground robotics as a tactical layer on top of a separately approved autopilot. Run-time assurance according to ASTM F3269-21 (Simplex pattern): the verified safety controller keeps authority, the AI function provides suggestions.
• Designed: Three-tier architecture – Tier 0 autopilot with 650 Hz flight control on RTOS, Tier 1 AI OS with semantic world model and multi-agent cluster, Tier 2 swarm and ground mesh. Zenoh as the primary fabric, MAVLink as the only authenticated command path (single writer). Result: graceful degradation – loss of the mission, not of the aircraft.
• Secured: Two-gate chain on the read/actuate boundary – governance gate (can-question: AI Act risk class per actuation, enforced human oversight under Art. 14, immutable log) before the RTA safety monitor (is-it-correct question: flight envelope, geofence, energy reserve) with revert to the baseline controller.
• Anchored: Dual-use architecture with common core and build-time fork instead of runtime switch. Three separate legal levels: civil variant – UAS under the EASA Basic Regulation (EU) 2018/1139 with the limited applicability under Art. 2(2) of the AI Act, ground robotics under the Machinery Regulation 2023/1230 with the full high-risk obligation chain, Cyber Resilience Act for both; unarmed carrier variant as defense material under AWG/AWV and Dual-Use Regulation 2021/821 (BAFA approval); armed variant under KrWaffKontrG. Each variant lives under exactly one dominant legal regime. Evidence base: AI BOM, SBOM, and complete data lineage.
• Analyzed: System analysis and realignment of grown engineering system landscapes. Approach concept for consolidation without migration – semantic layer over the existing sources instead of data transfer. Result: decision-ready implementation concept including an evaluation model for the target architecture.

• Unified AI initiatives through the central coordination and integration of artificial intelligence projects to increase efficiency and business value.
• Identified and prioritized AI use cases through business process analysis and translated them into structured product backlogs and roadmaps.
• Led change management activities, including the introduction of new digital tools, communication strategies, and training concepts to support cultural change.
• Managed requirements and processes through end-to-end requirements analysis, process modeling, and organizational optimization.
• Scaled agile practices (Scrum, Kanban, OKRs) and promoted cross-functional collaboration and continuous improvement.
• Supported company-wide digital transformation by leading technical change initiatives and strengthening collaboration models.

• Digital and print media designer, specialist focus: digital media, PHP development, TYPO3
• PHP, MySQL programming
• Full-stack (frontend & backend programming)
• IT consulting
• Web hosting, consulting, and IT services
• Software and internet projects
• IT system administration
• Linux and Mac system administration

• Sole UX designer on a full product redesign and the foundations of a design system for Widget Designer, a B2B professional desktop tool for real-time media control used in live events and installations, working with a product manager and two engineers.
• Grounded the redesign in user feedback, a product audit, and competitor analysis, which surfaced where the tool's depth had outgrown its usability, leaving expert operators to manage complexity in live moments where errors are immediate and irreversible.
• Restructured the workspace, navigation, and panels around the operator's real workflow, so they keep the full depth of control while gaining the clarity to act with confidence under live pressure.
• Extracted a design system from the redesign: semantic color roles, component states, spacing rules, and reusable dialog and form patterns, with foundational accessibility built into color contrast and state feedback, validated through prototypes against the legacy codebase and giving design and engineering a shared foundation to build from consistently and at speed.

• Strategic and operational marketing consulting for companies (positioning, lead generation, building marketing structures)
• Development of marketing strategies including responsibility for operational execution
• Concept for a productized service offer for SMEs
• Building AI-supported workflows and automations for marketing and sales

Process analysis and design in the Personio HRMS environment to reduce complexity and harmonize, automate and ensure compliance.

Optimization of the Personio time management module: consolidation of 46 heterogeneous time models into 6 clearly defined, standardized working time models, including break logic, overtime rules and approval workflows.

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops