CapCut Experts in Germany

• Managing the operational back office
• Handling quotations and invoicing
• Supporting preparatory bookkeeping
• Coordinating appointments and operational discussions
• Coordinating between management, clients and external partners
• Organizing administrative day-to-day processes

Taking on operational back-office tasks significantly reduces the workload of executive management. Administrative processes run in a more structured, reliable and efficient way, freeing up more time for clients, projects and business decisions.

• Available for interim assignments as Interim HR Director, Interim Head of HR, Interim CHRO, as well as HR transformation and project assignments; nationwide and pan-European, open to all industries.
• Focus: HR Strategy, organizational development, post-merger integration from Day 1, HR digitalization, performance management, building and scaling HR organizations.

• Planning and managing cross-media marketing and content projects for a provider in the high-end designer and luxury furniture space
• Developing and improving the customer journey for a design- and luxury-oriented target group
• Managing external service providers as well as internal campaign and content processes
• Responsible for customer communication and service processes in the premium segment

Developed and delivered an interactive workshop on building a strong and authentic brand. The participants developed their own brand identity – from positioning, target group and brand values to storytelling and a consistent brand presence. The goal was to turn a business idea into a clear, recognizable brand with personality.

• Creation of AI-generated visual worlds and model series with a consistent appearance across all images (virtual models, portrait and product shoots).
• Quality control of AI-generated images: checking lighting, skin and material textures, color mood, and consistency before approval.
• Editing and retouching of AI-generated images in Photoshop and Lightroom, correcting typical AI errors (e.g., hands, anatomy, transitions).
• Styling and art direction for photo shoots and AI visuals: putting together looks, silhouettes, and proportions, and defining the visual language and mood.
• Custom prompt library for reproducible results even with higher volumes, using Midjourney, Nano Banana, Seedream, Soul 2, Higgsfield, Kling, and Seedance.

• Conceptualization and production of UGC and social media content for brands
• Development of creative concepts, hooks, scripts and video formats for TikTok and Instagram
• In front of and behind the camera: video production, editing, storytelling and on- and off-camera work
• Social media consulting: content strategy, platform logic and brand presence

• Development and delivery of practical training sessions and workshops on digital content production, video formats, and the use of AI in media design
• Teaching current tools and strategies for creative professions in the digital transformation

• Strategic support for an AI tool for automated creative productio
• Sparring partner for product vision, market strategy, and go-to-market

• Strategic and operational management of marketing for several B2B and B2C trade fairs, focusing on positioning, brand building and target group communication

• Development and implementation of brand relaunches including logo, CI, slogan and cross-media communication strategy

• Planning, design and implementation of trade fair magazines, sponsorship packages, pitches and marketing materials

• Building professional social media channels (Meta, LinkedIn) including content strategy, editorial planning and reach growth

• Advising management on strategic communication, digital brand presence and sales direction

• Campaign planning including ads, video formats, newsletters, sponsorship communication and event digitalization

• Press relations, media partnerships and development of target group-specific content

• Relaunch of the B2C trade fair “Haus-Bau & Energie Ilsenburg” including repositioning, visibility and modernization

• Digitalization of internal processes to optimize internal communication and project execution

• Establishment and overall management of the CANNAFRIENDS trade fair as the largest community and education trade fair focusing on medical cannabis

• Strategic and operational responsibility for the concept, brand presence, community involvement and external communication

• Development of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy and communication approach

• Organization, moderation and speaker acquisition for over 40 presentations, panels, workshops and festival formats

• Management of digital communication, content production (Instagram, TikTok, podcast) and influencer campaigns

• Building and maintaining a network of pharmacies, patient organizations, providers and medical experts

• Analysis, monitoring and reporting to optimize the customer journey

• Development and implementation of digital trade fair experiences in cooperation with app providers

• Responsibility for budget and media partnerships as well as public representation

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

Travelbook & MyHomeBook

• › Short-form video formats for Travelbook & MyHomeBook.
• › Editorial preparation of travel and home topics.

• Development, planning & implementation of performance campaigns, including media planning
• Editorial planning and content creation for various social media channels
• Ad content creation
• Creation of regular reports, derivation of learnings & optimizations
• Consulting & project management
• Agency management
• Community management
• Influencer marketing
• Website maintenance