Yvonne Scheja-Employer Branding & Talent Acquisition Consultant
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Experience
Private Auszeit
Employer Branding & Talent Acquisition Consultant
Yvonne Scheja
- Lead role in Employer Branding & Talent Marketing at AVM GmbH (FRITZ!BOX), 2024-05-01–2025-05-31
- Presentation "Employer Branding: success factor for start-ups" as part of the accelerator program by ExciteLab HighTech Accelerator, 2025-02-01
- Guest lecture "Employer Branding vs. Product and Company Branding" at the University of Europe for Applied Sciences, 2024-06-01
- Panel participant at the HZ Buzzword Talk on "AI in Recruiting" by Edl Consulting, 2024-05-01
- Digital employer branding audit: current state, competitor analysis, and target vision (IT industry), 2024-05-01
- Building a target group–oriented employer brand through in-depth culture, audience, and competitor analyses and optimizing recruiting (SAP consulting), 2024-01-01–2025-05-31
- Presentation "Digital recruiting – data-driven talent acquisition: how data and the right metrics help us improve the candidate experience", Netzwerk Südkreuz, 2023-10-01
- Strategic employer positioning and recruiting optimization (municipal utilities), 2023-04-01–2023-12-31
- Trainer for employer branding as part of the bootcamp: New Hiring, People Skills Club, 2023-01-01–present
- Contribution to the e-book "Change and Organizational Development" by Stiftung Bürgermut, 2023-01-01
- Workshop "Recruiting PR: in search of skilled workers" in the social sector, Paritätischer Wohlfahrtsverband, 2023-01-01
- Workshops for an employer branding consultancy to develop standards and tools, 2022-05-01–2022-08-31
Head of Talent
Clue Biowink GmbH
- Disciplinary and technical leadership of the Talent Acquisition team
- Strategic goal setting including roadmap, KPIs, and budget for talent acquisition
- Professional development of the team through agile methods: OKRs, Lean Leadership, agile workshops
- Creation of data analyses and deriving measures for recruiting and employer branding
- Responsibility for the employer branding strategy
- Development and implementation of a diversity strategy in hiring
- Promotion and continuous improvement of the recruiting culture in the company
Editor
Freelance
- Journalistic contributions and editing for KubaParis – a magazine for young art, Pajo One, and others
- Content creation for Facebook, Instagram, and the website
- Moderation of artist talks
Talent Acquisition & Employer Branding Manager
Oetker Digital
- Strategic development and implementation of the Oetker Digital employer brand as Product Owner, including budget responsibility
- Creation of an Employer Brand guide based on internal and external audience research, including EVP, candidate personas, channel strategy, and KPIs
- Oversight of the entire employer presence (online & offline channels) with a cross-functional team (Brand Strategy, Digital Marketing, Product Design)
- Collaboration on the Oetker Digital career page with a focus on content creation
- Management and improvement of recruiting processes and strategies
- Coaching colleagues and hiring managers in recruiting
Sales Consultant
jovoto
- Strategic development of sales products and processes
- Expansion of strategic partnerships and new client acquisition in open innovation
Account Manager – IT and Digital
Hays
- Recruiting and placement for new and existing clients
- Managing sales process control as well as candidates and employees
Director
Meyer Riegger
- Managing national and international artists, collectors, and curators
- Project responsibility for gallery exhibitions and art fairs like Art Basel and Art Karlsruhe
- Representing the gallery at public events and exhibition openings
Scientific Project Coordinator and Curator
Wilhelm-Hack-Museum
- Curating themed sections with a focus on contemporary art
- Leading editorial work and proofreading the exhibition catalog (German/English)
- Coordinating production of artworks and exhibition materials
Author, Art Educator, Curator
Various Clients
- Contributions for the Landesmuseum Hannover and the online magazine KunstNürnberg, among others
- Developing and leading workshops and tours for children and adults
- Organizing exhibitions and events (performance evenings, video screenings, artist talks)
Curatorial Assistant
Kunstverein Braunschweig e.V.
- Exhibition and event management including budget management
- Editorial responsibility for publications and printed materials
- Writing and editing press, information and catalog texts
Assistant
Friedrich-Naumann-Stiftung
- Seminar organization, support and documentation for participants from developing and emerging countries
Art Guide
Collection Boros
- Conducting tours in German, English and Italian
Curatorial Assistant
Hamburger Bahnhof – Museum für Gegenwart – Berlin
- Coordination of press, loans and transportation
- Overseeing exhibition setup
Working Student in Commercial Logistics
Siemens Medical Solutions
- Data maintenance and archiving with SAP
- Supporting internal projects
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Arts and Crafts, Media and Entertainment, Information Technology, Professional Services, Healthcare, and Education.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Human Resources, Research and Development, Logistics, and Strategy.
Summary
With a love for digital, employer branding, communication, and data, I work as an experienced hands-on freelancer focusing on strategic topics around employer branding and recruiting. For over nine years, I have been passionate about innovative talent acquisition and digital and technological topics. I use a data-driven approach and always keep target audiences and company values at the center.
Skills
Pragmatism
Motivation
Communication
Solution Orientation
Curiosity
Creativity
Innovation- And Data-Driven
Employee- And Candidate-Centered
Adobe Spark
Analytics: Google Analytics + Matomo + Looker
Art Systems Asana
Ats: Davinci + Recruitee + Greenhouse
Canva
Cms: Wordpress
Confluence
Crm: Pipedrive
Design Thinking: User Research, Persona Creation
Google Ads
G Suite
Iconosquare
Jira
Lean Management
Linkedin Recruiter
Ms Office
Okrs: Objectives & Key Results
Sap
Workshops: Development And Facilitation (Online + Offline)
Youtrack
E-Learning Course In Employer Branding And Talent Marketing
Communication Training For Management Communication
Languages
Education
Scuola Normale Superiore di Pisa
Pisa, Italy
Free University of Berlin and University of Potsdam
Magistra Artium, Art History (major), German Studies, and Modern History · Art History, German Studies, and Modern History · Potsdam, Germany
Sapienza University of Rome
Rome, Italy
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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