Usman S.-Growth Engineer / Lead SEO Strategist
Check rate
Experience
Growth Engineer / Lead SEO Strategist
Snapthat, Inc.
- Develop the SEO strategy for Snapthat Inc, focusing on growing organic, high converting traffic
- Manage content creation for Snapthat's site which involves management of 8 freelancers to produce high quality content
- Collaborate cross-functionally to develop content to best fit the needs of each channel while still maintaining strong organic rankings (organic/paid social, PR, newsletter, display, SEM)
- Focus on experimentation in areas such as CTR%, rank, on-page engagement & conversion to maximize the ROI of content
- Keyword research to ensure content published will have highest opportunity to rank and drive organic traffic
- Launch and manage Ad-campaigns with Google, Facebook, Instagram & other platforms
SEO Executive
Dubai Cosmetic Surgery
- Digital Marketing strategy planning
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Optimize the website to improve user experience and website functionality with the underlying goal of increasing conversions
- Planning and executing occasion-based, as well as seasonal collection launch digital campaigns
- Improving website organic traffic with SEO
- Developing and implementing campaigns for SEM, Display Advertising and Search Engine Optimization
- Coordinating with PR and Bloggers to execute digital campaigns
SEO Analyst
Solution Player
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising and Cosmetics.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Summary
Experienced Marketing Engineer with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Keyword Research, HTML, and Ahrefs.
Languages
Education
International Islamic University, Islamabad
Bachelor's degree · Computer Software Engineering · Islamabad, Pakistan
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Usman is based in Rawalpindi, Pakistan and can operate in on-site, hybrid, and remote work models.
Usman speaks the following languages: English (Native).
Usman has at least 7 years of experience. During this time, Usman has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 2 years and 3 months. Note that Usman may not have shared all experience and actually has more experience.
Based on recent experience, Usman would be well-suited for roles such as: Growth Engineer / Lead SEO Strategist, SEO Executive, SEO Analyst.
Usman's most recent position is Growth Engineer / Lead SEO Strategist at Snapthat, Inc..
In recent years, Usman has worked for Snapthat, Inc..
Usman is most experienced in industries like Advertising and Cosmetics.
Usman is most experienced in business areas like Marketing.
Usman has recently worked in industries like Advertising.
Usman has recently worked in business areas like Marketing.
Usman holds a Bachelor in Computer Software Engineering from International Islamic University, Islamabad.
Usman is immediately available for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 13 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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