Steffi Ehrhardt
Interim Head Global Market Access / Sales Manager / Business Development
Experience
Interim Head Global Market Access / Sales Manager / Business Development
VSI Holomedicine
- Formulated global market access strategy for innovative 3D visualization in surgery, expanding adoption across EU5, APAC, and U.S. markets.
- Initiated clinical trials in collaboration with Spanish KOLs, validating reimbursement potential and clinical safety.
- Built strategic partnerships with global surgical networks, strengthening company presence in cardiology, oncology, and neurosurgery.
- Delivered market research on cancer indications (breast, lung, kidney), informing global go-to-market models.
- Accelerated global product awareness by 50% through stakeholder mapping and cross-market communication alignment.
Market Access & Reimbursement Expert
SteH Consult
- Developed and executed reimbursement frameworks across EU5 and APAC, accelerating access by 50% for oncology and AI-assisted therapies.
- Directed market entry strategies for startups and SMEs, achieving first-in-class approvals for high-value medical innovations.
- Led interdisciplinary KOL engagement programs, improving clinical adoption by 40% across partner hospitals.
- Implemented hospital-aligned pricing models generating over €5M in additional reimbursement revenue.
- Managed and coached MSL teams to enhance payer communication and compliance efficiency across departments.
Senior Market Access & Reimbursement Manager
BTG International Germany GmbH
- Designed and implemented market access strategy for IO portfolio, achieving reimbursement approvals across EU5, Poland, and Nordic countries.
- Coordinated HTA submissions with Ludwig-Boltzmann-Institute and BfArM, improving oncology therapy recognition under national reimbursement schemes.
- Launched new product line for colorectal cancer, achieving successful EU5 reimbursement and sales targets within 12 months.
- Established national tendering and coding systems, boosting price transparency and profit margins by 22%.
- Trained cross-functional sales and medical staff quarterly, enhancing collaboration between hospitals and industry teams.
Market Access & Reimbursement Manager
Baxter Deutschland GmbH
- Led reimbursement initiatives for hospital care products, enabling market access for parenteral nutrition and hemophilia therapies.
- Negotiated inclusion of neonatal products on reimbursement lists through payer collaboration and detailed documentation models.
- Executed payer education programs and vaccine roadshows, driving 25% growth in public healthcare adoption.
- Contributed to national DRG reform committees, aligning Baxter's portfolio with evolving reimbursement frameworks.
- Created training and billing guides improving documentation compliance across hospitals nationwide.
Reimbursement Specialist
Kyphon International / Medtronic Deutschland GmbH
- Refinanced a new minimally invasive spinal surgery method within German DRG, setting a national reimbursement standard.
- Developed CRS systems and fee catalogues ensuring accurate, sustainable coding processes.
- Collaborated with economists and clinicians to design care pathways reducing inpatient recovery by 15%.
- Represented organization in InEK, G-BA, and IQWiG, promoting fair pricing and reimbursement practices.
- Delivered reimbursement training programs to sales divisions, improving procedural adherence and documentation accuracy.
Lecturer / Case Manager
BBI Institute / AOK Hessen
- Coordinated DRG implementation projects for over 50 hospitals across Hessen, optimizing operational cost transparency.
- Delivered lectures in nursing science and healthcare management, mentoring the next generation of healthcare professionals.
Cardiac Advance Nurse
University Hospital Halle-Kröllwitz
- Provided specialized care in pediatric cardiac surgery and intensive care units, ensuring adherence to high medical standards.
- Co-developed in-house intensive care programs for heart transplant patients, improving post-surgery recovery outcomes.
- Created patient education materials on home care practices post-surgery, enhancing patient engagement and recovery.
Industry Experience
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Experienced in Healthcare, Pharmaceutical, and Education.
Business Area Experience
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Experienced in Operations, Marketing, Strategy, Finance, Quality Assurance, and Sales.
Summary
Dynamic Market Access and Reimbursement Expert with over 15 years of leadership across medical technology, pharmaceuticals, and health economics. Proven success in bridging innovation with policy to accelerate market access and reimbursement across the EU5, APAC, and the U.S. Skilled in stakeholder engagement, HTA submissions, and data-driven strategies that improve healthcare affordability and outcomes.
Skills
- Market Access Strategy
- Health Economics And Hta
- Kol Management
- Reimbursement Policy
- Pricing & Tendering
- Global Launch Strategy
- Value Dossier Development
- Project Leadership
- Drg/amnog Systems
- Cross-functional Collaboration
- Clinical And Economic Evidence
- Strategic Communication
Languages
Statistics
Experience
Global Experience
Expertise
Profile
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