Recommended expert
Ranjith Haridas-Solutions Architect / Global Marketing Automation Specialist
Check rate
Experience
Mar 2025 - Mar 2026
1 year 1 monthSolutions Architect / Global Marketing Automation Specialist
Demant A/S
Position Summary
Solutions Architect / Global Marketing Automation Specialist at Demant A/S
Industries
Healthcare
Business Areas
Business Intelligence
Information Technology
Marketing
- Designed CDP and marketing automation architecture by aligning Salesforce Data Cloud, SFMC, CRM, consent and activation requirements.
- Built Customer 360 audience models using customer identifiers, data models, segmentation rules and activation logic.
- Delivered multi-market lifecycle journeys through event triggers, automated workflows and personalized audience activation.
- Defined API, CRM and CDP integration requirements across data, analytics and customer-engagement platforms.
Feb 2024 - Nov 2024
10 monthsDenmark
Senior MarTech Consultant
Impact Commerce
Position Summary
Senior MarTech Consultant at Impact Commerce
Industries
Professional Services
Business Areas
Business Intelligence
Information Technology
Marketing
- Designed CRM, CDP and marketing automation solutions covering customer data, segmentation, scoring and activation.
- Built lead-to-activation architectures using CRM synchronization, automation workflows and reporting-ready data models.
- Led technical discovery workshops and translated marketing requirements into solution designs and implementation plans.
- Supported platform migrations, QA, go-live and post-launch optimization across enterprise customer-engagement environments.
Dec 2020 - Jul 2023
2 years 8 monthsDenmark
Business & Integration Architect Specialist
Accenture
Position Summary
Business & Integration Architect Specialist at Accenture
Industries
Information Technology
Professional Services
Business Areas
Business Intelligence
Information Technology
Marketing
- Designed enterprise Salesforce and MarTech architectures spanning customer data, CRM, marketing automation and analytics.
- Built SFMC journeys, audience models and personalization using SQL, AMPscript, SSJS and API integrations.
- Defined data models, integration patterns, governance standards and automation frameworks for global implementations.
- Advised stakeholders on architecture options, technical trade-offs, delivery risks and scalable platform roadmaps.
Sep 2018 - Nov 2020
2 years 3 monthsDenmark
Senior Application Consultant
Wunderman Thompson MAP / VML MAP
Position Summary
Senior Application Consultant at Wunderman Thompson MAP / VML MAP
Industries
Advertising
Media and Entertainment
Business Areas
Information Technology
Marketing
- Delivered Salesforce Marketing Cloud solutions covering Journey Builder, Automation Studio, Email Studio and Contact Builder.
- Built automated lifecycle journeys, behavioural segments, personalization logic and reusable campaign frameworks.
- Tested data flows, triggers, integrations and personalization to improve campaign reliability and platform performance.
- Converted business and campaign requirements into technical specifications, implementation tasks and operating standards.
CRM & MarTech Architect – Salesforce Marketing Intelligence / Tableau Next
Freelance
Position Summary
CRM & MarTech Architect – Salesforce Marketing Intelligence / Tableau Next at Freelance
Industries
Advertising
Business Areas
Business Intelligence
Information Technology
Marketing
- Delivered 3 approved analytics dashboards in five weeks by integrating paid-media, GA4 and Salesforce CRM data.
- Validated 4 data pipelines covering Google Ads, DV360, LinkedIn Ads and GA4 within Salesforce Marketing Intelligence.
- Modelled Salesforce Campaign, Lead, Account and Opportunity data to report marketing contribution and pipeline.
- Improved data quality by identifying source, currency, campaign, date and semantic-model discrepancies.
Marketing Solutions Architect – SFMC, Salesforce CRM & Contact-Centre Integration
Freelance
Position Summary
Marketing Solutions Architect – SFMC, Salesforce CRM & Contact-Centre Integration at Freelance
Industries
Information Technology
Professional Services
Business Areas
Information Technology
Marketing
- Designed an SFMC-to-Salesforce CRM conversion architecture connecting lifecycle orchestration marketing interactions with contact-centre follow-up.
- Defined API and middleware options, interaction-event payloads, engagement-event deduplication, consent, cooldown and attribution requirements.
- Designed reporting logic for last marketing touchpoint, journey attribution, time-to-call and booking conversion.
- Produced executive architecture, technical swimlanes and implementation integration patterns covering Salesforce and external platform integration.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Information Technology, Advertising, Media and Entertainment, and Healthcare.
Professional Services
Information Technology
Advertising
Media and Entertainment
Healthcare
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Marketing, and Business Intelligence.
Information Technology
Marketing
Business Intelligence
Summary
Marketing Solutions Architect with 10+ years of experience across customer data platforms, Salesforce Marketing Cloud, marketing automation, CRM integrations and enterprise customer engagement. Strong experience designing Salesforce Data Cloud, Customer 360, identity resolution, audience segmentation, cross-channel activation, SFMC journeys, APIs and marketing-data architectures. Delivered freelance CDP, SFMC, Marketing Cloud Next and analytics projects covering lead scoring, journey orchestration, attribution, CRM conversion architecture and customer data activation. Experienced in stakeholder workshops, solution architecture, technical documentation and translating business requirements into scalable MarTech implementations.
Skills
- Cdp Solution Architecture
- Salesforce Data Cloud
- Salesforce Marketing Cloud
- Braze Platform Familiarity
- Marketing Cloud Next
- Customer 360
- Identity Resolution
- Data Ingestion
- Data Streams
- Dlos & Dmos
- Unified Profiles
- Calculated Insights
- Audience Segmentation
- Segment Activation
- Journey Orchestration
- Lifecycle Marketing
- Lead Scoring
- Marketing Automation
- Crm Integration
- Api Architecture
- Consent Management
- Data Governance
- Attribution
- Personalization
- Sql
- Ampscript
- Ssjs
- Javascript
- Rest/Soap Apis
- Journey Builder
- Automation Studio
- Contact Builder
- Email Studio
- Data Extensions
- Technical Workshops
- Insights
- Segmentation
- Activation Targets
- Qa
- Uat
- Agile
- Scrum
Languages
English
NativeHindi
NativeKannada
NativeDanish
ElementaryCertifications & licenses
Salesforce AI Associate
Agile Product Owner Foundations
Bloomreach Engagement Crash Course
Project Management Foundation
Salesforce Accredited Professional
Salesforce Associate
Salesforce Certified Data Cloud Consultant
Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Marketing Cloud Developer
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Pardot Specialist
Statistics
Experience
Total positions 6
Experience in Professional Services 3.5 y
Avg length 1 y 1 m
Longest experience 2 y 7 m
Global Experience
Countries worked in 1 (Denmark)
Primary country Denmark
Expertise
Recent roles Solutions Architect / Global Marketing Automation Specialist, Senior MarTech Consultant, Business & Integration Architect Specialist
Main industries Professional Services, Information Technology, Advertising
Main business areas Information Technology, Marketing, Business Intelligence
Qualifications
Certifications earned 12
Profile
Created
Frequently asked questions
Have questions? Find more information here.
Ranjith speaks the following languages: English (Native), Hindi (Native), Kannada (Native), Danish (Elementary).
Ranjith has at least 7 years of experience. During this time, Ranjith has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 8 months. Note that Ranjith may not have shared all experience and actually has more experience.
Based on recent experience, Ranjith would be well-suited for roles such as: Solutions Architect / Global Marketing Automation Specialist, Senior MarTech Consultant, Business & Integration Architect Specialist.
Ranjith's most recent position is Solutions Architect / Global Marketing Automation Specialist at Demant A/S.
In recent years, Ranjith has worked for Demant A/S, Impact Commerce, and Accenture.
Ranjith is most experienced in industries like Professional Services, Information Technology, and Advertising. Ranjith also has some experience in Media and Entertainment and Healthcare.
Ranjith is most experienced in business areas like Information Technology, Marketing, and Business Intelligence.
Ranjith has recently worked in industries like Professional Services, Information Technology, and Healthcare.
Ranjith has recently worked in business areas like Business Intelligence, Information Technology, and Marketing.
Ranjith has 12 certificates. Among them, these include: Salesforce AI Associate, Agile Product Owner Foundations, and Bloomreach Engagement Crash Course.
Ranjith will be available full-time from July 2026.
Ranjith's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Ranjith, click the Meet button on the profile to request a meeting and discuss your project needs.
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