Nathalie Zimmermann-Web App (B2B) Redesign of Corporate Client Area
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Experience
Web App (B2B) Redesign of Corporate Client Area
Freelance
- Orders
- Self-service features
- Direct collaboration with IT concept & clients
- Responsive design
- Tools: Figma, Miro, Jira, Confluence
Design System Bootcamp Training: Developing Design Systems with Figma
Freelance
- Tools: Figma
Webshop (B2B) Improving product discoverability
Freelance
- Product finder
- Wireframes, mockups
- Coordination with end clients
- Tools: Adobe XD, Miro
Pitch (B2C, China) UX design and content management pitch for an automotive manufacturer
Freelance
- Creative direction
- Responsible for the conceptual part of the pitch
- Strategy and design consulting
- Support for wireframes & presentation creation
- Tools: Sketch, Miro
Web App (B2B) Redesign of a trade fair platform with social features
Freelance
- Wireframes
- User flows
- Coordination with end clients and developers
- Tools: Adobe XD
UX, Strategy (B2B) Automotive Platform
Freelance
- Support user research, analytics evaluation
- User needs based on Hassenzahl
- Ideas for enhancements and experiments
- Strategic direction by introducing direct sales
- Wireframes & mockups
- Component development, design specs and documentation
- Maintaining design system
- Tools: Sketch, Confluence, Jira, Adobe Analytics, Google Analytics
Design Patterns (B2B) Documentation and Consulting on Design Patterns for an Industrial IoT Platform
Freelance
- Capturing existing variants
- Recommendations and proposals for unification
- Documentation
- Tools: Sketch, Miro, Markdown
SaaS (B2B) Backend Interface (MVP) for a Smart Clothing (IoT) Platform
Freelance
- Close collaboration with backend team
- Translating API documentation into wireframes
- Coordination with UI team
- Tools: Figma, Sketch, Confluence, Markdown
Mobile App (B2C) Concept for Home Energy Management System
Freelance
- Requirements
- Concept and app structure
- Wireframes & Design Mockups
- Prototype
- Assistance in preparing user tests
- Participation in and analysis of interviews
- Tools: Sketch, Flinto, Miro
Web Applications Overhaul for an Automotive Platform
Freelance
- UX redesign and research support
- Avoiding isolated applications
- Marketing website: support user research, analysis of interviews
- Customer Journeys
- Customer types and different needs
- Responsive design, components, maintenance of design system
- User and process flows
- Workshops and preparation
- Single Sign-On (Identity & Access Management)
- Tools: Sketch, Confluence, Photoshop, CIAM, OAuth 2, Jira, Axure, AEM
iPad App (B2B) Product Catalog for Building Materials Manufacturers
Freelance
- Concept, IA, Mockups
- Coordination with end customers and developers
- Support in creating the final design
- Tools: Sketch, Zeplin, Illustrator
New Financial Product (B2B) Analysis and Optimization of a New Service (Bank Account, Beyond Banking)
Freelance
- Proto-personas, Needs
- Jobs-to-be-done
- Development of service ideas
- Checking an existing idea for relevance to target groups
- Workshop
- Tools: Sketch, PPT, Paper, Pens, Post-its
Marketing Website (B2B) Automotive Website Redesign
Freelance
- Responsive Web Design
- Component design and documentation
- Maintenance of design system
- Tools: Sketch, Confluence, Jira, AEM
Senior Art Director, Creative Director
BBDO Interone
Art Director, Senior Art Director
Interone
Designer, Art Director
Kabel New Media
Internship Web Design, Video Editing, 3D Animation
IDF Multimedia Company
In-house Print Designer
4D-Systemtechnik
Industry Experience
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Experienced in Advertising, Manufacturing, Media and Entertainment, Automotive, and Information Technology.
Business Area Experience
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Experienced in Marketing, Information Technology, Product Development, Production, Customer Service, and Research and Development.
Summary
- Freelance designer with 20 years of experience at home and abroad.
- Project experience across a broad range of industries, B2C & B2B.
- Guided projects from initial concept to international rollout.
- Agile working methods & close collaboration with research and development.
- Leadership experience in creative teams of up to 15 people.
- Direct point of contact for corporate clients and external partners.
- Experience with pitches and presentations.
Skills
- Automotive
- Household Appliances
- Telecommunications & Electronics
- Consumer Goods
- Retail
- E-commerce
- Energy
- Finance & Insurance
- Transport & Logistics
- Construction
- Tourism
- Consumables
Languages
Education
A.E.P. Academy for Electronic Publishing
Media Designer Digital & Print (Focus: Design) · Hamburg, Germany
Statistics
Experience
Global Experience
Expertise
Profile
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