Nathalie Z.-Web App (B2B) Redesign of the Business Customer Area
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Experience
Web App (B2B) Redesign of the Business Customer Area
Freelance
- Orders
- Self-service features
- Direct collaboration with IT concept teams & clients
- Responsive design
- Tools: Figma, Miro, Jira, Confluence
Design System Bootcamp training: Developing design systems with Figma
Freelance
- Tools: Figma
Webshop (B2B) Improving product discoverability
Freelance
- Product finder
- Wireframes, mockups
- Coordination with end clients
- Tools: Adobe XD, Miro
Pitch (B2C, China) UX design and content management pitch for an automotive manufacturer
Freelance
- Creative lead
- Responsible for the conceptual part of the pitch
- Strategy and design consulting
- Support with wireframes and presentation creation
- Tools: Sketch, Miro
Web App (B2B) Redesign of a trade fair platform with social features
Freelance
- Wireframes
- User flows
- Coordination with end clients and developers
- Tools: Adobe XD
UX, Strategy (B2B) Automotive Platform
Freelance
- Support with user research and analytics analysis
- User needs based on Hassenzahl
- Ideas for further development and experiments
- Strategic direction through the introduction of Direct Sales
- Wireframes & mockups
- Component development, design specs, and documentation
- Design system maintenance
- Tools: Sketch, Confluence, Jira, Adobe Analytics, Google Analytics
Design Patterns (B2B) Documentation and consulting on design patterns for an Industrial IOT platform
Freelance
- Capture of existing variations
- Recommendations and suggestions for standardization
- Documentation
- Tools: Sketch, Miro, Markdown
SaaS (B2B) Backend interface (MVP) for a Smart Clothing (IOT) Platform
Freelance
- Close collaboration with backend team
- Turning API documentation into wireframes
- Coordination with UI team
- Tools: Figma, Sketch, Confluence, Markdown
Mobile App (B2C) Concept for a Home Energy Management System
Freelance
- Requirements
- Concept and app structure
- Wireframes & design mockups
- Prototype
- Support with preparing user tests
- Participation in and analysis of interviews
- Tools: Sketch, Flinto, Miro
Web Applications Redesign of an automotive platform
Freelance
- UX redesign and research support
- Avoiding isolated applications
- Marketing website: support with user research and interview analysis
- Customer journeys
- Customer types and different needs
- Responsive design, components, design system maintenance
- User and process flows
- Workshops and preparation
- Single Sign-On (Identity & Access Management)
- Tools: Sketch, Confluence, Photoshop, CIAM, OAuth 2, Jira, Axure, AEM
iPad App (B2B) Product Catalog for Building Materials Manufacturer
Freelance
- Concept, IA, mockups
- Coordination with end customers and developers
- Support with creating the final design
- Tools: Sketch, Zeplin, Illustrator
New Financial Product (B2B) Analysis and Optimization of a New Service (Bank Account, Beyond Banking)
Freelance
- Proto-personas, needs
- Jobs-to-be-done
- Development of service ideas
- Checking whether an existing idea is relevant to target groups
- Workshop
- Tools: Sketch, PPT, paper, pens, post-its
Marketing Website (B2B) Automotive Website Redesign
Freelance
- Responsive web design
- Component design and documentation
- Design system maintenance
- Tools: Sketch, Confluence, Jira, AEM
Senior Art Director, Creative Director
BBDO Interone
Art Director, Senior Art Director
Interone
Designer, Art Director
Kabel New Media
Web Design Internship, Video Editing, 3D Animation
IDF Multimedia Company
In-house Print Designer
4D-Systemtechnik
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Manufacturing, Media and Entertainment, Automotive, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Product Development, Production, Customer Service, and Research and Development.
Summary
- Freelance designer with 20 years of experience in Germany and abroad.
- Project experience across a wide range of industries, B2C & B2B.
- Supporting projects from the first idea through to international rollout.
- Agile approach & close collaboration with Research and Development.
- Experience leading creative teams of up to 15 people.
- Direct point of contact for corporate clients and external partners.
- Experience with pitches and presentations.
Skills
- Automotive
- Household Appliances
- Telecommunications & Electronics
- Consumer Goods
- Retail
- E-Commerce
- Energy
- Finance & Insurance
- Traffic & Transport
- Construction
- Tourism
- Consumables
Languages
Education
A.E.P. Academy for Electronic Publishing
Media Designer Digital & Print (focus: design) · Hamburg, Germany
Statistics
Experience
Global experience
Expertise
Frequently asked questions
Have questions? Find more information here.
Nathalie is based in Hamburg, Germany.
Nathalie speaks the following languages: German (Native), English (Advanced), Japanese (Elementary), Chinese (Elementary).
Nathalie has at least 16 years of experience. During this time, Nathalie has worked in at least 18 different roles and for 6 different companies. The average length of individual experience is 1 year and 11 months. Note that Nathalie may not have shared all experience and actually has more experience.
Based on recent experience, Nathalie would be well-suited for roles such as: Web App (B2B) Redesign of the Business Customer Area, Design System Bootcamp training: Developing design systems with Figma, Webshop (B2B) Improving product discoverability.
Nathalie's most recent position is Web App (B2B) Redesign of the Business Customer Area at Freelance.
In recent years, Nathalie has worked for Freelance.
Nathalie is most experienced in industries like Advertising, Manufacturing, and Media and Entertainment. Nathalie also has some experience in Automotive, Information Technology, and Energy.
Nathalie is most experienced in business areas like Marketing, Information Technology, and Product Development. Nathalie also has some experience in Production, Research and Development, and Customer Service.
Nathalie has recently worked in industries like Information Technology, Automotive, and Retail.
Nathalie has recently worked in business areas like Product Development, Information Technology, and Customer Service.
Nathalie attended A.E.P. Academy for Electronic Publishing for Media Designer Digital & Print (focus: design).
Nathalie will be available full-time from November 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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