Mugisha Enock
Freelancer Business Data Analyst
Experience
Freelancer Business Data Analyst
Study Boundless
- Manage WordPress websites, ensuring SEO-friendly structures and high-performance functionality
- Create and optimize Google Ads campaigns, leveraging data to enhance conversion rates and ROI
- Develop Looker Studio & Power BI dashboards to track customer behavior, sales trends, and digital performance
- Implement Google Tag Manager (GTM) and Google Analytics (GA4) to enable precise event tracking and reporting
Data Analyst | Aviation Consultant
Airport Research Centre
- Improved flight routes and developed machine learning models to predict passenger volumes, enhancing airport operations efficiency
- Created forecasting models with RandomForestRegressor, XGBoost, and TensorFlow, integrating results into operational planning software CAST
- Analysed passenger movements using Python, generating detailed behavioural reports
- Utilized DAX & Power Queries, A/B testing, customer segmentation, Graph API development, PyTorch, Scikit-learn, GT4 property, GTM, and Google Analytics for comprehensive analysis
Business | Web Analyst Intern
Timeframe Ag
- Specialized in website performance analysis and Google Ads performance evaluation using Google Analytics
- Created Looker Studio–based interactive dashboards, automating data fetches and visualizations using JSON, Google Sheets, and Google Apps Script
- Created customized Google Tags and triggers for events and conversions using Google Tag Manager, embedding them into various landing pages to achieve tailored results
Industry Experience
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Experienced in Education, Aerospace and Defense, and Advertising.
Business Area Experience
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Experienced in Business Intelligence, Information Technology, Marketing, Operations, and Research and Development.
Summary
Experienced in conducting comprehensive website performance using Google Analytics , GT4 property to evaluate Google Ads campaigns. Adept at implementing automatized interactive dashboards utilizing Locker Studio , Power BI , Python and Graphs APIs. Bringing 2 years of Machine learning algarithm implementation.
Skills
- Power Bi
- Google Data Studio
- Microsoft Package
- Microsoft Sql Server
- Numpy , Pandas & Plotly
- Xgboost And Tensorflow
- Dax & Power Queries
- A/b Testing
- Customer Segmentation
- Graph Api Development
- Pytorch Scikit-learn
- Gt4 Property , Gtm, & Ga
Languages
Education
Ruhr-Universität Bochum
Mcs, Computational Engineering · Computational Engineering · Bochum, Germany
Budapest Technical University
Bsc, Mechanical Engineering · Mechanical Engineering · Budapest, Hungary
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Experience
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