Mugisha Enock-Freelancer Business Data Analyst
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Experience
Freelancer Business Data Analyst
Study Boundless
- Manage WordPress websites, ensuring SEO-friendly structures and high-performance functionality
- Create and optimize Google Ads campaigns, leveraging data to enhance conversion rates and ROI
- Develop Looker Studio & Power BI dashboards to track customer behavior, sales trends, and digital performance
- Implement Google Tag Manager (GTM) and Google Analytics (GA4) to enable precise event tracking and reporting
Data Analyst | Aviation Consultant
Airport Research Centre
- Improved flight routes and developed machine learning models to predict passenger volumes, enhancing airport operations efficiency
- Created forecasting models with RandomForestRegressor, XGBoost, and TensorFlow, integrating results into operational planning software CAST
- Analysed passenger movements using Python, generating detailed behavioural reports
- Utilized DAX & Power Queries, A/B testing, customer segmentation, Graph API development, PyTorch, Scikit-learn, GA4 property, GTM, and Google Analytics for comprehensive analysis
Business | Web Analyst Intern
Timeframe Ag
- Specialized in website performance analysis and Google Ads performance evaluation using Google Analytics
- Created Looker Studio-based interactive dashboards, automating data fetches and visualizations using JSON, Google Sheets, and Google Apps Script
- Created customized Google Tags and triggers for events and conversions using Google Tag Manager, embedding them into various landing pages to achieve tailored results
Industry Experience
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Experienced in Education, Aerospace and Defense, and Advertising.
Business Area Experience
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Experienced in Business Intelligence, Marketing, Information Technology, Operations, and Research and Development.
Summary
Experienced in conducting comprehensive website performance using Google Analytics, GA4 property to evaluate Google Ads campaigns. Adept at implementing automated interactive dashboards utilizing Looker Studio, Power BI, Python and Graph APIs. Bringing 2 years of machine learning algorithm implementation.
Skills
- Power Bi
- Google Data Studio
- Microsoft Package
- Microsoft Sql Server
- Numpy , Pandas & Plotly
- Xgboost And Tensorflow
- Dax & Power Queries
- A/B Testing
- Customer Segmentation
- Graph Api Development
- Pytorch Scikit-Learn
- Ga4 Property , Gtm, & Ga
Languages
Education
Ruhr-Universität Bochum
Mcs, Computational Engineering · Computational Engineering · Bochum, Germany
Budapest Technical University
Bsc, Mechanical Engineering · Mechanical Engineering · Budapest, Hungary
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Experience
Global Experience
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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