Misha G.-Senior Designer — Design Systems & Interaction
Check rate
Experience
Lead Product Designer
RockUp
- Collaborating closely with founders and engineering to ship a coherent cross-platform experience.
- Built design systems with Figma Code Connect, Storybook tokens, and agent-readable component documentation, enabling structured design-to-development handoff and developer consumption at scale.
- Leading product design for RockUp Messenger from concept to launch, covering information architecture, UX, UI, and design system foundations.
Lead Product Designer
Inita
- Created scalable branding foundations and oversaw all marketing design output.
- Built the brand identity from zero — logo, visual system, tone — for a company launching with no existing brand assets.
- Improved overall conversion rate by 60% over 12 months through structured A/B testing and iterative redesign of the landing page and onboarding funnel.
- Designed the responsive mobile-web experience so small-business sellers could manage their storefront from a phone, not just desktop.
Senior UI/UX Designer
JetBrains (Hyperskill)
- Worked cross-functionally with educators, engineers, and PMs in a distributed international team.
- Extended and maintained a large-scale, multi-context design system across web, mobile, and IDE integrations.
- Designed interactive learning experiences for a self-paced platform used by hundreds of thousands of developers globally.
Design Consultant
- Worked directly against back-end constraints and existing data structures rather than greenfield UI, shaping the interface around what the system could actually expose.
- Turned a highly technical healthcare interoperability standard into interfaces that non-specialist operators could navigate — resource browsing, record management and system monitoring.
Lead Product Designer
Swaps.app
- Created the Swaps.app brand identity from zero — the company had no visual identity before this — spanning logo, visual system and brand application across web, mobile and widget surfaces.
- Built a cohesive UI system to maintain brand and interaction consistency across platforms.
- Designed the responsive mobile-web experience for the exchange alongside desktop, adapting dense trading surfaces (order books, tables) to small screens without losing the information they carry.
- Designed a cross-platform crypto exchange product from zero across web app, mobile, and embedded widget surfaces.
Lead Product Designer
Cryptopay
- Built the Cryptopay brand identity from zero — logo, visual system, and the physical card design that became a core piece of it — for a company with no prior brand presence.
- Designed the responsive mobile-web version of the core banking product alongside desktop, so account management, transfers and transaction review worked on-the-go without a native app.
- Conceived and shipped buy.cryptopay.me, a focused sub-product that achieved 3× faster conversion than the main flow by simplifying the experience to a single action.
- Created and refined a scalable design system supporting rapid feature development without visual regression.
Art Director (from Junior Art Director)
Brandnew
- Managed brand guideline compliance across 360° ad campaigns.
- Produced social content strategies and visual systems for ongoing brand accounts.
- Created ATL and BTL campaign materials and key visuals for major consumer brands.
- Worked for agencies including Saatchi & Saatchi and BBDO.
Digital Designer & Art Director
- Designed and prototyped web layouts for brand properties, maintaining UI and brand consistency across digital touchpoints.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Banking and Finance, Information Technology, Healthcare, and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Product Development.
Summary
Senior Designer with 15 years in product design, across B2C. Most recently Lead Product Designer at RockUp — real-time cross-platform communication product, built from concept. Strengths: brand & visual identity, visual system design, marketing design and visual craft.
Skills
- Brand & Visual Identity
- Visual System Design
- Marketing Design
- Visual Craft
- Figma
- Responsive Web Design
- Design Process
- Adobe Creative Suite
- Art Direction
- Brand Strategy
- Interaction Design
- Conversion Optimisation
- Logo Design
- Cross-Platform Consistency
- Design Systems
- Data-Informed Iteration
- B2c
- Mobile-Web Design
- Design Tokens
- Ux Systems Thinking
- Brand Identity From Zero
Languages
Education
Moscow State Aviation Institute (MAI)
BSc · Computer Science · Moscow, Russian Federation
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Misha is based in Lisbon, Portugal.
Misha speaks the following languages: Russian (Native), English (Advanced), Portuguese (Elementary).
Misha has at least 16 years of experience. During this time, Misha has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years. Note that Misha may not have shared all experience and actually has more experience.
Based on recent experience, Misha would be well-suited for roles such as: Lead Product Designer, Senior UI/UX Designer, Design Consultant.
Misha's most recent position is Lead Product Designer at RockUp.
In recent years, Misha has worked for RockUp, Inita, and JetBrains (Hyperskill).
Misha is most experienced in industries like Advertising, Banking and Finance, and Information Technology. Misha also has some experience in Healthcare and Education.
Misha is most experienced in business areas like Marketing and Product Development.
Misha has recently worked in industries like Information Technology, Healthcare, and Education.
Misha has recently worked in business areas like Product Development and Marketing.
Misha holds a Bachelor in Computer Science from Moscow State Aviation Institute (MAI).
Misha will be available full-time from October 2026.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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