Malte P.-Chief Growth Officer

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Experience
Advisor and Fractional Executive
Malte Polzin Advisory
- Since 01.09.2024 in the leadership team of cyon AG with a 40-60% workload
- Advisory mandates for SMEs and startups
- Lecturer at HSLU and HWZ
- Co-host of the SCORE! conference
CEO of PCP.COM Group and CMO
PCP.CH AG / STEG Electronics AG
- Responsible for the omnichannel business (B2C, B2B) of STEG-Electronics.ch with up to 17 stores in Switzerland and in-house PC production for STEG-PC and BeckPC (D2C)
- Strategic development and expansion of online shops in the DACH region: techmania.ch, pc-ostschweiz.ch, comstern.de, constern.at
- Brand consolidation from PCP to STEG
- Resizing and conceptual adjustment of stores before and after the Corona pandemic
- Leading the organization through the Corona pandemic with the best company results in its history
- P&L responsibility for over CHF 100 million and about 160 employees
Consultant
Various Mandates / Projects
- Development of an M&A and digitalization concept
- Various consulting mandates (strategy and implementation)
- Work as a lecturer, speaker, and moderator
CEO
DeinDeal AG
- Continued the merger of the deindeal.ch (Zurich) and my-store.ch (Geneva) brands on organizational and technical levels in coordination with Ringier AG
- Executed the technological merger of the platforms and realigned the business areas of flash sales, travel, and couponing
- Reorganized IT, procurement, customer care, and logistics between Geneva and Zurich
- Built a data-driven product management and marketing team
- P&L responsibility: approx. CHF 100 million and 140 employees
Managing Partner / Senior Consultant
Carpathia AG
- Consulting in digital business and transformation, e-commerce, and digital marketing for companies of all sizes
- Projects in online and omnichannel retail as well as for manufacturers and service providers in Switzerland and Germany (B2B, B2C, D2C)
- Strategy, planning, support, and coaching at all management levels
- Co-organization and moderation of the Swiss E-Commerce Awards and the Digital-Commerce Connect (SCORE!) conference
CEO Brack Electronics AG / CMO of the Competec Group
Competec Holding AG
- Oversaw growth from 150 to 400 employees
- Built and led the executive management team of Brack Electronics AG (marketing, e-commerce, purchasing and B2B sales) with around 50 employees
- Contributed to the group-wide shop platform and expanded the product range beyond IT and consumer electronics
- P&L responsibility > CHF 100 million as CEO of Brack.ch from 01.2011
- Established and led the marketing and e-commerce department of the Competec Group (Brack.ch and Alltron) for B2C and B2B
- Developed and implemented growth strategies and new business models, e.g. the social-commerce platform DayDeal.ch (Swiss Marketing Trophy)
- Member of the executive management team with revenue and profit responsibility for the group (approx. CHF 400 million)
Head of Sales & Marketing / Marketing Communications Manager
ARP Datacon AG
- Responsible for the catalog and e-commerce business of the ARP Group in the D-A-CH region (focus on B2B)
- Oversaw the rollout in the Netherlands and France
- Introduced a new corporate design
- Contributed to strategy processes as a member of the executive management team
- Led the CRM subproject as part of the SAP implementation
Head of Marketing / Business Development Manager
ALLAGO AG
- Built and developed a B2B online shop for office supplies and IT products as a subsidiary of Dresdner Bank
- Selected suppliers and managed budget planning and control for all online and offline marketing activities
Co-Founder
4Public GmbH
Product Manager (Online Communities)
SuperNet AG
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Professional Services, Education, Manufacturing, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Procurement, Sales, Information Technology, and Operations.
Skills
- Digital Leader, Advisor, And Growth-Focused Cmo Of Leading Swiss Online And Omnichannel Companies (B2c & B2b) With Sales Over Chf 100 Million And A Proven Track Record
- Lecturer And Speaker On Retail, Marketing, And Digitalization For Smes And Startups
- Expert In Marketing (B2b, B2c, D2c), In Developing And Implementing New Business Models, And In Successful Transformation
- Deep Expertise In Strategic Consulting, Business Model Development, And Operational Implementation For Companies Of All Sizes
- 25 Years Of Professional Experience In Digital Business, Marketing, And Executive Management
- Experienced, Strong Communicator, Empathetic, And Entrepreneurial Leader Managing Up To 160 Employees
Languages
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Malte is based in Hünenberg, Switzerland and can operate in on-site, hybrid, and remote work models.
Malte speaks the following languages: German (Native), English (Advanced), French (Elementary).
Malte has at least 28 years of experience. During this time, Malte has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 3 years and 9 months. Note that Malte may not have shared all experience and actually has more experience.
Based on recent experience, Malte would be well-suited for roles such as: Advisor and Fractional Executive, CEO of PCP.COM Group and CMO, Consultant.
Malte's most recent position is Advisor and Fractional Executive at Malte Polzin Advisory.
In recent years, Malte has worked for Malte Polzin Advisory and PCP.CH AG / STEG Electronics AG.
Malte is most experienced in industries like Information Technology, Retail, and Professional Services. Malte also has some experience in Education, Manufacturing, and Advertising.
Malte is most experienced in business areas like Marketing, Strategy, and Procurement. Malte also has some experience in Sales, Information Technology, and Project Management.
Malte has recently worked in industries like Information Technology, Education, and Professional Services.
Malte has recently worked in business areas like Strategy, Marketing, and Operations.
The availability of Malte needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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