Malte Polzin - Chief Growth Officer for Digital Business

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Hünenberg, Switzerland

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Experience

Oct 2022 - Present

3 years 11 months

Advisor and Fractional Executive

Malte Polzin Advisory

Since 01.09.2024 in the leadership team of cyon AG with a 40-60% workload
Advisory mandates for SMEs and startups
Lecturer at HSLU and HWZ
Co-host of the SCORE! conference

Jun 2019 - Sep 2022

3 years 4 months

Schaffhausen, Switzerland

CEO of PCP.COM Group and CMO

PCP.CH AG / STEG Electronics AG

Responsible for the omnichannel business (B2C, B2B) of STEG-Electronics.ch with up to 17 stores in Switzerland and in-house PC production for STEG-PC and BeckPC (D2C)
Strategic development and expansion of online shops in the DACH region: techmania.ch, pc-ostschweiz.ch, comstern.de, constern.at
Brand consolidation from PCP to STEG
Resizing and conceptual adjustment of stores before and after the Corona pandemic
Leading the organization through the Corona pandemic with the best company results in its history
P&L responsibility for over CHF 100 million and about 160 employees

Jul 2018 - May 2019

11 months

Consultant

Various Mandates / Projects

Development of an M&A and digitalization concept
Various consulting mandates (strategy and implementation)
Work as a lecturer, speaker, and moderator

May 2017 - Jun 2018

1 year 2 months

Zürich, Switzerland

CEO

DeinDeal AG

Continued the merger of the deindeal.ch (Zurich) and my-store.ch (Geneva) brands on organizational and technical levels in coordination with Ringier AG
Executed the technological merger of the platforms and realigned the business areas of flash sales, travel, and couponing
Reorganized IT, procurement, customer care, and logistics between Geneva and Zurich
Built a data-driven product management and marketing team
P&L responsibility: approx. CHF 100 million and 140 employees

Feb 2013 - Apr 2017

4 years 3 months

Zürich, Switzerland

Managing Partner / Senior Consultant

Carpathia AG

Consulting in digital business and transformation, e-commerce, and digital marketing for companies of all sizes
Projects in online and omnichannel retail as well as for manufacturers and service providers in Switzerland and Germany (B2B, B2C, D2C)
Strategy, planning, support, and coaching at all management levels
Co-organization and moderation of the Swiss E-Commerce Awards and the Digital-Commerce Connect (SCORE!) conference

Sep 2007 - Jan 2013

5 years 5 months

Mägenwil, Switzerland

CEO Brack Electronics AG / CMO of the Competec Group

Competec Holding AG

Oversaw growth from 150 to 400 employees
Built and led the executive management team of Brack Electronics AG (marketing, e-commerce, purchasing and B2B sales) with around 50 employees
Contributed to the group-wide shop platform and expanded the product range beyond IT and consumer electronics
P&L responsibility > CHF 100 million as CEO of Brack.ch from 01.2011
Established and led the marketing and e-commerce department of the Competec Group (Brack.ch and Alltron) for B2C and B2B
Developed and implemented growth strategies and new business models, e.g. the social-commerce platform DayDeal.ch (Swiss Marketing Trophy)
Member of the executive management team with revenue and profit responsibility for the group (approx. CHF 400 million)

Jan 2004 - Aug 2007

3 years 8 months

Risch-Rotkreuz, Switzerland

Head of Sales & Marketing / Marketing Communications Manager

ARP Datacon AG

Responsible for the catalog and e-commerce business of the ARP Group in the D-A-CH region (focus on B2B)
Oversaw the rollout in the Netherlands and France
Introduced a new corporate design
Contributed to strategy processes as a member of the executive management team
Led the CRM subproject as part of the SAP implementation

Jun 2000 - Dec 2003

3 years 7 months

Bad Vilbel, Germany

Head of Marketing / Business Development Manager

ALLAGO AG

Built and developed a B2B online shop for office supplies and IT products as a subsidiary of Dresdner Bank
Selected suppliers and managed budget planning and control for all online and offline marketing activities

Jul 1999 - May 2000

11 months

Frankfurt, Germany

Co-Founder

4Public GmbH

Jan 1999 - Jun 1999

6 months

Neu-Isenburg, Germany

Product Manager (Online Communities)

SuperNet AG

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Retail, Professional Services, Education, Manufacturing, and Advertising.

Information Technology

Retail

Professional Services

Education

Manufacturing

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Procurement, Sales, Information Technology, and Operations.

Marketing

Strategy

Procurement

Sales

Information Technology

Operations

Skills

Digital Leader, Advisor, And Growth-Focused Cmo Of Leading Swiss Online And Omnichannel Companies (B2c & B2b) With Sales Over Chf 100 Million And A Proven Track Record
Lecturer And Speaker On Retail, Marketing, And Digitalization For Smes And Startups
Expert In Marketing (B2b, B2c, D2c), In Developing And Implementing New Business Models, And In Successful Transformation
Deep Expertise In Strategic Consulting, Business Model Development, And Operational Implementation For Companies Of All Sizes
25 Years Of Professional Experience In Digital Business, Marketing, And Executive Management
Experienced, Strong Communicator, Empathetic, And Entrepreneurial Leader Managing Up To 160 Employees

Languages

German

Native

English

Advanced

French

Elementary

Statistics

Experience

Total positions 10

Experience in Information Technology 20 y

Avg length 2 y 8 m

Longest experience 5 y 4 m

Global Experience

Countries worked in 2 (Switzerland, Germany)

Primary country Switzerland

Expertise

Recent roles Advisor and Fractional Executive, CEO of PCP.COM Group and CMO, Consultant

Main industries Information Technology, Retail, Professional Services

Main business areas Marketing, Strategy, Procurement

Profile

Created

December 2025

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Frequently asked questions

Have questions? Find more information here.

Malte is based in Hünenberg, Switzerland and can operate in on-site, hybrid, and remote work models.

Malte speaks the following languages: German (Native), English (Advanced), French (Elementary).

Malte has at least 28 years of experience. During this time, Malte has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 3 years and 9 months. Note that Malte may not have shared all experience and actually has more experience.

Based on recent experience, Malte would be well-suited for roles such as: Advisor and Fractional Executive, CEO of PCP.COM Group and CMO, Consultant.

Malte's most recent position is Advisor and Fractional Executive at Malte Polzin Advisory.

In recent years, Malte has worked for Malte Polzin Advisory and PCP.CH AG / STEG Electronics AG.

Malte is most experienced in industries like Information Technology, Retail, and Professional Services. Malte also has some experience in Education, Manufacturing, and Advertising.

Malte is most experienced in business areas like Marketing, Strategy, and Procurement. Malte also has some experience in Sales, Information Technology, and Project Management.

Malte has recently worked in industries like Information Technology, Education, and Professional Services.

Malte has recently worked in business areas like Strategy, Marketing, and Operations.

Malte is immediately available part-time for suitable projects.

Daily Rate Distribution

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 1070 €

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Median rate 1120 €

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.