Kristina Desnica - Marketing Executive

Q: What languages does Kristina speak?

Kristina speaks the following languages: Serbian (Native), English (Advanced), Italian (Advanced), Spanish (Intermediate), Maltese (Intermediate) .

Q: How many years of experience does Kristina have?

Kristina has at least 19 years of experience. During this time, Kristina has worked in at least 6 different roles and for 5 different companies . The average length of individual experience is 3 years and 2 months . Note that Kristina may not have shared all experience and actually has more experience.

Q: What is Kristina's latest experience?

Kristina's most recent position is Marketing Executive at Foliberius LLP .

Q: What companies has Kristina worked for in recent years?

In recent years, Kristina has worked for Foliberius LLP , H2purus.com , and Freelance .

Q: Which industries is Kristina most experienced in?

Kristina is most experienced in industries like Advertising , Retail , and Media and Entertainment . Kristina also has some experience in Arts and Crafts , Tourism , and Information Technology .

Q: Which business areas is Kristina most experienced in?

Kristina is most experienced in business areas like Marketing , Operations , and Sales . Kristina also has some experience in Human Resources , Information Technology , and Product Development .

Q: Which industries has Kristina worked in recently?

Kristina has recently worked in industries like Media and Entertainment , Advertising , and Information Technology .

Q: Which business areas has Kristina worked in recently?

Kristina has recently worked in business areas like Marketing , Information Technology , and Product Development .

Q: What is Kristina's education?

Kristina holds a Bachelor in Communications from University of Malta .

Recommended expert

Malta

Check rate

Experience

Jun 2024 - Present

1 year 11 months

Malta

Marketing Executive

Foliberius LLP

Lead marketing strategy and campaigns for a distributed team, focusing on AI-powered search optimisation, content moderation and prompt engineering to improve conversion rates.
Manage a portfolio of client projects, balancing quality, efficiency and scale while ensuring deliverables align with brand voice and growth objectives.
Implement no-code automation workflows (e.g., Zapier) to streamline content production and reporting, reducing manual effort by 40%.
Provide strategic guidance to content managers on using AI tools (ChatGPT, Claude, Midjourney) for copywriting, social media and marketing collateral.

Jan 2024 - Dec 2024

1 year

Founder & Designer

H2purus.com

Conceptualised, built and launched a website promoting sustainable hydrogen solutions.
Oversaw UX/UI design, brand narrative and technical implementation using Webflow and custom scripts.
Integrated AI-driven content generation and automated workflows for updates, resulting in a professional online presence recognised by industry peers.

Jan 2023 - Present

3 years 4 months

Copywriter & Content Strategist

Freelance

Architect and execute content strategies for B2B and B2C clients, translating complex ideas into clear, engaging and SEO-optimised copy that drives traffic and conversions.
Operate AI-powered content workflows using tools like ChatGPT and Claude to generate first drafts, refine tone and scale article production; achieved 4× productivity gains while maintaining quality standards.
Collaborate with founders and marketing directors to refine brand voice and messaging; manage client expectations and deliverables across 6–8 concurrent accounts.
Identify patterns and opportunities across clients to develop reusable templates and process documentation, improving consistency and turnaround times.

Jan 2013 - Dec 2020

8 years

Malta

Managing Director / Shareholder

Feydom Interiors Malta Ltd.

Spearheaded strategic vision and operational execution for a retail franchise, overseeing marketing, sales, manufacturing and customer experience.
Built and led a high-performing team of 15+, instituting processes and performance metrics that improved productivity and retention.
Launched multi-channel marketing strategies that expanded market reach and doubled annual revenue; managed budgets and negotiated with vendors.
Introduced early AI-driven analytics tools to monitor customer sentiment and optimize product offerings.

Jan 2007 - Dec 2016

10 years

Malta

Social Media Marketer

Freelance

Pioneered social media presence for various brands, developing data-driven campaigns on Facebook, Instagram and Pinterest that increased engagement by up to 300%.
Managed the full content lifecycle: concept, photography, copywriting, scheduling, analysis and community engagement.
Provided backend administration and analytics reporting to clients, highlighting campaign performance and ROI.

Jan 2005 - Dec 2007

3 years

Mdina, Malta

Operations & Marketing Manager

San Pedro Ltd., Palazzo Costanzo

Orchestrated 360° guest experience for a historic cultural attraction, managing operations for a museum, theatre, restaurant and retail store.
Directed PR efforts and crafted all promotional materials; secured features in local press and increased visitor numbers by 25%.
Recruited, trained and managed a multidisciplinary team; implemented HR processes that improved staff performance.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Retail, Media and Entertainment, Arts and Crafts, Tourism, and Information Technology.

Advertising

Retail

Media and Entertainment

Arts and Crafts

Tourism

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Operations, Sales, Human Resources, Information Technology, and Product Development.

Marketing

Operations

Sales

Human Resources

Information Technology

Product Development

Summary

Seasoned marketing strategist and managing editor with 15+ years’ experience leading content, marketing and operations across B2B and B2C environments. Adept at translating high-level marketing goals into scalable content strategies and AI-powered workflows that drive growth.

Proven ability to manage remote teams, oversee multiple client accounts simultaneously and serve as the quality control gatekeeper between clients and automated content systems. Skilled in leveraging large language models (ChatGPT, Claude), no-code automation tools and data analytics to optimize content production while preserving editorial integrity. Passionate about combining human creativity with AI automation to deliver end-to-end growth solutions.

Skills

Editorial & Content Operations: Content Strategy, Copywriting, Seo Optimization, Brand Voice Development, Editorial Judgement, Quality Assurance.
Ai-powered Workflows: Prompt Engineering, Large Language Model Fine-tuning, Ai Content Generation, Workflow Automation, Ethical Ai Use.
Project & Client Management: Multi-account Coordination, Systems Thinking, Process Improvement, Stakeholder Communication, Remote Team Leadership.
Marketing & Growth: Seo And Growth Marketing, Campaign Management, Lead Generation, Conversion Optimization, Analytics & Reporting.
Tools: Chatgpt, Claude, Midjourney, Adobe Suite, Semrush, Ahrefs, Brandwatch, Sprout Social, Notion, Slack, Trello, Webflow.

Languages

Serbian

Native

English

Advanced

Italian

Advanced

Spanish

Intermediate

Maltese

Intermediate

Education

Oct 2000 - Jun 2004

University of Malta

Bachelor of Communications · Communications · Malta

Certifications & licenses

Branding in Marketing Specialist

Globe – International Training Centre for Marketing Studies (Malta)

Statistics

Experience

Total positions 6

Experience in Advertising 12 y

Avg length 4 y 6 m

Longest experience 9 y 11 m

Global Experience

Countries worked in 1 (Malta)

Primary country Malta

Expertise

Recent roles Marketing Executive, Founder & Designer, Copywriter & Content Strategist

Main industries Advertising, Retail, Media and Entertainment

Main business areas Marketing, Operations, Sales

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

October 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

What languages does Kristina speak?

Kristina speaks the following languages: Serbian (Native), English (Advanced), Italian (Advanced), Spanish (Intermediate), Maltese (Intermediate).

How many years of experience does Kristina have?

Kristina has at least 19 years of experience. During this time, Kristina has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 3 years and 2 months. Note that Kristina may not have shared all experience and actually has more experience.

What roles would Kristina be best suited for?

Based on recent experience, Kristina would be well-suited for roles such as: Marketing Executive, Founder & Designer, Copywriter & Content Strategist.

What is Kristina's latest experience?

Kristina's most recent position is Marketing Executive at Foliberius LLP.

What companies has Kristina worked for in recent years?

In recent years, Kristina has worked for Foliberius LLP, H2purus.com, and Freelance.

Which industries is Kristina most experienced in?

Kristina is most experienced in industries like Advertising, Retail, and Media and Entertainment. Kristina also has some experience in Arts and Crafts, Tourism, and Information Technology.

Which business areas is Kristina most experienced in?

Kristina is most experienced in business areas like Marketing, Operations, and Sales. Kristina also has some experience in Human Resources, Information Technology, and Product Development.

Which industries has Kristina worked in recently?

Kristina has recently worked in industries like Media and Entertainment, Advertising, and Information Technology.

Which business areas has Kristina worked in recently?

Kristina has recently worked in business areas like Marketing, Information Technology, and Product Development.

What is Kristina's education?

Kristina holds a Bachelor in Communications from University of Malta.

Does Kristina have any certificates?

Kristina has 1 certificate: Branding in Marketing Specialist.

What is the availability of Kristina?

The availability of Kristina needs to be confirmed.

What is the rate of Kristina?

Kristina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.