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João M.-Senior Data & AI Strategy Leader

João M.
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Lisbon, Portugal

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Experience

Dec 2023 - Present
Lisbon, Portugal

Data & AI Value Strategy Senior Manager

Accenture

Position summary
Data & AI Value Strategy Senior Manager at Accenture
Industries
Professional Services
Business areas
Information Technology
Project Management
Strategy
  • Managed and acted as Subject Matter Expert in 6 Data & AI Governance projects across multiple industries
  • Defined the global Data & AI strategy and governance framework for enterprise clients
  • Guided implementation across 100+ data domains; designed and ran adoption and onboarding sessions for new roles, achieving 80%+ user adoption
  • Defined and ran maturity assessments using proprietary frameworks and DCAM Data & AI assessment standards
  • Led AI agent implementation in the data management lifecycle, embedding automation into governance execution
  • Coached and developed junior members of the Data & AI team
Sep 2021 - Dec 2023
Lisbon, Portugal

Enterprise Data Strategy Manager

Accenture Portugal

Position summary
Enterprise Data Strategy Manager at Accenture Portugal
Industries
Banking and Finance
Business areas
Business Intelligence
Operations
Strategy
  • Defined Data Governance framework and operating model for a Portuguese bank
  • Defined the Data and AI strategy for a global organisation; created maturity benchmarks across Europe on Governance practices, support tools and operating models
  • Served as Subject Matter Expert for commercial proposals and Data & AI Governance definition across multiple industries
  • Led and delivered the implementation of a management cockpit for Global Operations support
Nov 2019 - Sep 2021
Portugal

Customer Success Manager, EMEA

DefinedCrowd

Position summary
Customer Success Manager, EMEA at DefinedCrowd
Industries
Information Technology
Business areas
Customer Service
Sales
  • Managed and grew key accounts in EMEA
  • Understood client requirements, business and context, connecting them with services and products to deliver maximum value
Apr 2017 - Nov 2019
Lisbon, Portugal

Big Data Project Manager

everis

Position summary
Big Data Project Manager at everis
Industries
Banking and Finance
Business areas
Business Intelligence
Information Technology
Project Management
  • Architecture definition for adoption of a Big Data platform for Analytics for a global trading company
  • Implementation of GDPR requirements using the Analytical Big Data environment for a global financial company
  • Project and team management (Waterfall and Agile); creation of commercial proposals; applicant analysis and selection

Tech stack: HDFS, Hive, Impala, Spark on 100+ node Cloudera cluster, Scala on IntelliJ and Jenkins, Jira, GitLab, Confluence

Jan 2014 - Mar 2017
Portugal

Senior Consultant

everis

Position summary
Senior Consultant at everis
Industries
Utilities
Business areas
Information Technology
Project Management
  • Project manager and team leader on projects at top Utilities companies in Portugal
  • Regulatory changes on current IT systems; infrastructure migration and data migration
  • Head of maintenance team; interim system analyst
Sep 2006 - Dec 2013

System Engineer

REN

Position summary
System Engineer at REN
Industries
Energy
Utilities
Business areas
Information Technology
Operations
Procurement
Project Management
  • IT operation and project management for the 24/7 SCADA, real-time pipeline simulation, and gas management systems of the Portuguese natural gas transmission system.
  • Led infrastructure upgrades, procurement (including public contracting), and ITIL-based process implementation.
Aug 2005 - Sep 2006

Industrial System Administrator

Galp Energia

Position summary
Industrial System Administrator at Galp Energia
Industries
Energy
Business areas
Information Technology
Operations
  • SCADA system administration, Solaris/Windows NT networks, Sybase (ASE/RS) databases, and pipeline simulation/leak detection systems.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Utilities, Energy, Banking and Finance, Professional Services, and Information Technology.

Utilities
Energy
Banking and Finance
Professional Services
Information Technology
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Operations, Procurement, Strategy, and Business Intelligence.

Information Technology
Project Management
Operations
Procurement
Strategy
Business Intelligence
Profile match chart

Summary

I help organisations turn data and AI ambition into governed, measurable outcomes in an ethical way. As Senior Manager at Accenture Portugal, I lead Data & AI strategy engagements — from global data governance frameworks to responsible AI programmes — for some of Portugal's and Europe's largest organisations.

My edge is the combination of 20+ years of hands-on technical delivery (Big Data, engineering, architecture) with senior consulting and commercial experience. I don't just design Data & AI strategies and governance frameworks — I drive their implementation and track outcomes across IT, CDAO and business functions.

Currently pursuing an Executive PhD in Management at ESCP, researching at the intersection of AI, governance, and organisational impact.

Skills

  • Change Management
  • Data & Ai Governance Frameworks
  • Dcam Maturity Assessment
  • Eu Ai Act Compliance
  • Responsible Ai Programme Design
  • Data Strategy & Operating Models
  • Big Data Architecture
  • Global Cross-Functional Team Leadership

Languages

Portuguese
Native
English
Advanced
German
Intermediate
French
Intermediate
Spanish
Elementary

Education

Oct 2008 - Jun 2009

ISCTE — Instituto Superior de Ciências do Trabalho e da Empresa

Post-graduate Diploma · IT Management · Portugal

Oct 2000 - Jun 2005

Instituto Superior Técnico

Degree · Computer Science · Portugal

ESCP Business School

Executive PhD · Business Administration & Management · Paris, France

Certifications & licenses

Communicating Data Science Results

Data Manipulation at Scale: Systems and Algorithms

HDP Certified Developer

Practical Predictive Analytics: Models and Methods

Statistics

Experience

Total positions 7
Experience in Utilities 10.5 y
Avg length 3 y
Longest experience 7 y 3 m

Global experience

Countries worked in 1 (Portugal)
Primary country Portugal

Expertise

Recent roles Data & AI Value Strategy Senior Manager, Enterprise Data Strategy Manager, Customer Success Manager, EMEA
Main industries Utilities, Energy, Banking and Finance
Main business areas Information Technology, Project Management, Operations

Qualifications

Highest degree Doctorate
Certifications earned 5

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

João is based in Lisbon, Portugal.

João speaks the following languages: Portuguese (Native), English (Advanced), German (Intermediate), French (Intermediate), Spanish (Elementary).

João has at least 21 years of experience. During this time, João has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 3 years. Note that João may not have shared all experience and actually has more experience.

Based on recent experience, João would be well-suited for roles such as: Data & AI Value Strategy Senior Manager, Enterprise Data Strategy Manager, Customer Success Manager, EMEA.

João's most recent position is Data & AI Value Strategy Senior Manager at Accenture.

In recent years, João has worked for Accenture, Accenture Portugal, and DefinedCrowd.

João is most experienced in industries like Utilities, Energy, and Banking and Finance. João also has some experience in Professional Services and Information Technology.

João is most experienced in business areas like Information Technology, Project Management, and Operations. João also has some experience in Procurement, Strategy, and Business Intelligence.

João has recently worked in industries like Professional Services, Banking and Finance, and Information Technology.

João has recently worked in business areas like Strategy, Information Technology, and Project Management.

João holds a Doctorate in Business Administration & Management from ESCP Business School.

João has 5 certificates. Among them, these include: Communicating Data Science Results, Data Manipulation at Scale: Systems and Algorithms, and HDP Certified Developer.

The availability of João needs to be confirmed.

Daily rate distribution

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One of the freelancers charges less than €400 per day.
6 of the freelancers charge between €400 and €800 per day.
2 of the freelancers charge €1600 or more per day.
<€400 €400-​800 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

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Daily rate avg. 707 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 552 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 15 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.