-Senior Affiliate Professional
Check rate
Experience
Client Services Director
Webgains (Affiliate Network)
Responsible for the overall success of the portfolio, with accountability for client retention and delivering against revenue targets, while leading and managing a team of client service professionals. My objective is delivering outstanding client service, supporting to client and affiliate partners, securing high retention rates and identifying opportunities for growth and new business development.
Role Responsibilities:
- Overseeing the full account management team, with direct management responsibility across multiple team segments and operational areas.
- Overseeing the development of new and existing affiliate partnerships, ensuring they meet the needs of both the client and the company.
- Developing and implementing strategies to enhance the client experience, improve retention and increase revenue.
- Creating and supervising robust processes designed to minimise client bad debt, implementing proactive financial risk management strategies.
- Analysing market trends and client data to identify new business opportunities and drive growth.
- Executing and assisting in forming the overall client services team strategy, working closely with the head of client services to align departmental objectives with broader organisational goals.
- Leading the team to meet and exceed performance targets, including KPI's and revenue goals.
- Building and maintaining strong relationships with key clients, ensuring their satisfaction and addressing any issues in a timely manner.
- Developing comprehensive learning and development roadmaps for the client services team, fostering professional growth and skill enhancement.
- Collaborating with cross-functional teams, including product, marketing and technical teams, to ensure seamless execution of affiliate marketing campaigns.
- Staying current on industry developments and trends, and sharing this knowledge with the team to ensure continuous improvement.
Digital Marketing Manager (Affiliates and Aggregators)
NatWest Group (Banking Group – Advertiser side)
Lead the affiliate and aggregator channel for Everyday Banking across NatWest and RBS (Current Accounts, Savings), and previously Short-Term Borrowing products (Loans and Credit Cards). Accountable for strategy, budget forecasting, commercial performance and regulatory governance in a highly regulated banking environment.
Key Achievements:
- Led full migration to Awin and implemented tracking-to-sale, replacing proxy models with real sales data and significantly improving CPA accuracy, commercial transparency and forecasting discipline.
- Reduced network costs by 40%+ through contract renegotiation and smarter commission design, including differentiated NTB/ETB structures aligned to fair value principles.
- Built and manage strategic relationships with aggregators, agency and network partners, aligning commercial agreements to acquisition and margin targets while strengthening long-term sustainability.
- Embedded FCA and Consumer Duty requirements into partner recruitment, campaign approvals and reward-based initiatives, delivering zero compliance incidents.
- Designed and implemented a formal operating model and SLA between bank, agency and network teams post-integration, clarifying roles, improving accountability and creating a scalable governance structure for future growth.
- Supported the transition to a more robust measurement framework by improving internal dashboards, enabling tracking-to-sale adoption, and training stakeholders, positioning affiliate as the first digital channel in the group with full sale-level attribution.
Freelance Affiliate Specialist
Remitly – Through APM global (Affiliate agency)
Freelance affiliate specialist supporting Remitly’s affiliate programme, a US-based fintech operating across 135+ international remittance corridors. Worked through APM (agency), giving me hands-on exposure to brand, agency and network dynamics simultaneously, strengthening my ability to balance commercial growth with operational execution.
Key Achievements:
- Supported quarterly affiliate strategy updates, global partner recruitment and optimisation across content, voucher and cashback partners via the Impact network.
- Improved recruitment and partner reactivation efforts across international markets, strengthening channel coverage and performance consistency.
- Managed commission updates, tenancy planning and performance reporting to improve budget clarity and commercial control.
- Delivered structured reporting and performance commentary to support informed trading and stakeholder decision-making.
Affiliates & Partnerships Manager
carwow (Aggregator – Advertiser side)
Joined carwow with no existing affiliate programme and led the end-to-end build from scratch. Owned network selection, commercial negotiations, technical implementation and go-to-market strategy, establishing affiliate as a scalable acquisition channel within a high-growth digital marketplace.
Key Achievements:
- Ran a competitive pitch process across multiple affiliate networks, selecting Impact and negotiating commercial terms, SLAs and support structure aligned to long-term growth.
- Designed commission models in partnership with analytics teams to balance profitability and partner competitiveness.
- Led full technical integration with internal engineering and Impact teams, ensuring accurate tracking and reporting from launch.
- Built the publisher recruitment pipeline, negotiated partner agreements and developed early-stage strategic partnerships.
- Established operational processes, reporting cadence and agency management structure to support scalable programme growth.
Affiliate Marketing Manager
MoneySuperMarket (Aggregator – Advertiser side)
Owned and scaled the affiliate channel across Insurance and Home Services during a highly volatile COVID trading period. Accountable for growth, commercial optimisation, partner diversification and operational improvement across one of the business’s core acquisition channels.
Key Achievements:
- Delivered 28% YoY growth across the full affiliate channel, increasing revenue from £3.3M to £4.2M during 2020, outperforming wider channel performance in a year of market disruption.
- Increased revenue from non-cashback affiliates by 40% YoY, reducing reliance on dominant partners and improving portfolio balance and long-term resilience.
- Negotiated improved network terms, reducing commission fees by 17% and tenancy fees by 75%, strengthening margin control.
- Launched new product verticals including Credit Monitor, leading commercial modelling, commission structure design and coordination of technical integration.
- Implemented advanced tracking solutions (MasterTag, S2S), redesigned validation and forecasting processes, and improved reporting accuracy through Tableau, significantly reducing manual workload.
- Built structured recruitment campaigns, growing active affiliate base and driving incremental sales.
Affiliate Manager
Awin (Affiliate Network)
Managed affiliate programmes for major brands including Foot Locker, Jack Wills, NCP and M&M Direct. Worked through the Affilinet acquisition by Awin and supported programme migrations to the new platform, gaining first-hand insight into how networks operate, track and commercialise partnerships.
Key Achievements:
- Developed growth plans for multiple client programmes, improving publisher activation and overall channel performance.
- Managed full platform migrations, coordinating tracking updates and partner communication to ensure a smooth transition.
- Identified and onboarded new publishers across content, cashback and technology partners to expand reach and sales.
- Delivered clear, data-backed performance reviews to senior client stakeholders.
- Monitored fraud, tracking accuracy and compliance to protect programme integrity.
Affiliate Partnerships and Key Account Manager
PriceRunner (Aggregator – Publisher side)
Managed strategic retailer relationships within a leading UK comparison publisher, responsible for revenue growth, commercial negotiation and affiliate network partnerships. Developed early expertise in performance economics from the publisher side of the ecosystem.
Key Achievements:
- Grew retailer revenue within portfolio while maintaining agreed Cost of Sale targets and budget control.
- Negotiated higher CPA agreements with affiliate networks and agencies to improve commercial returns.
- Converted inbound and outbound retailer leads into live CPA/CPC partnerships.
- Worked closely with operations to optimise product feeds, tracking accuracy and listing performance.
Sales Assistant
Yieldify (Google Ventures-backed SaaS)
Supported the sales and client teams at a high-growth SaaS company specialising in basket abandonment technology. Gained early exposure to performance marketing technology, client onboarding and data-led commercial decision-making.
Key Achievements:
- Coordinated proof-of-concept campaigns for prospective e-commerce clients, working closely with engineers, designers and sales teams to ensure smooth technical delivery.
- Supported client meetings and reporting, using BI tools and Salesforce to track campaign progress and commercial impact.
- Collated case studies and performance insights to strengthen sales pitches and improve conversion of new business opportunities.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Retail, Insurance, Fashion, Information Technology, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Customer Service, and Business Intelligence.
Summary
Senior affiliate and partnerships professional with 10+ years of cross-industry experience across the affiliate marketing ecosystem (advertiser, network, agency, publisher and SaaS) working for renowned companies such as Yieldify (A Google Ventures Company), PriceRunner, Awin, MONY Group and NatWest Group.This 360° background enables me to anticipate partner needs, negotiate stronger commercial models, and design scalable programmes. I have built, migrated and transformed affiliate programmes from scratch, led platform integrations, and delivered measurable growth in complex, regulated and non-regulated sectors.
Strong record of leading complex programmes, improving partner economics, redesigning tracking and operating models, and advising senior stakeholders on how to scale affiliate more profitably. My approach is combining strategic client advisory capability with deep practical knowledge of partner economics, network mechanics, comparison environments and measurement frameworks.
Presented affiliate strategy directly to VP-level marketing and product leaders at NatWest Group in the context of affiliate redesign, Awin implementation and incentive-model transformation.
Delivered major commercial and structural gains on the advertiser side, including 40% BAU CPA reduction, 46% network fee savings, and much faster onboarding — demonstrating strong advisory credibility with senior clients.
Grew affiliate revenue by 28% YoY at MoneySuperMarket while maintaining a 21% margin and diversifying partner mix.
Built channels from zero and redesigned fragmented or under-governed affiliate structures across multiple brands.
Designed partnership models, benchmark frameworks and operating systems that improved how clients measured, governed and sold performance.
Brings full-ecosystem perspective across advertisers, networks, publishers and SaaS businesses, enabling stronger client advice and commercial problem-solving.
Worked across advertisers, publishers, networks, SaaS and agency-side environments
Managed commercially significant partnerships and portfolios across regulated and non-regulated sectors
Comfortable advising senior stakeholders, presenting strategic recommendations, and translating technical affiliate topics into commercial decisions
Experience managing and influencing internal specialists, client teams and partner stakeholders
Skills
Strategic Alignment
Affiliate Marketing Strategy
Senior Stakeholder Management
Client And Stakeholder Presentations
Training And Workshops
Network And Publisher Strategy And Operating Model Design
Budget Management
Agency And Network Management
Commercial Advisory
Commercial Negotiation
Programme Audits
Tracking And Attribution
Incentive Model Design
Operating Model Redesign
Strategic Planning
Partner Growth
Performance Portfolio
Portfolio Analysis
Compliance And Governance
Awin, Impact, Affilinet, Rakuten, Webgains And Other Affiliate Networks
S2s Integration, Javascript/ Mastertag
Tableau
Tracking To Sale
Network Economics
Platform Selection And Migration
Reporting Automation
Languages
Education
EAE Business School
Marketing And Sales · Barcelona, Spain
Alejandro de Humboldt’s University
International Trade · Caracas, Venezuela
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
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is based in London, United Kingdom.
speaks the following languages: Spanish (Native), English (Advanced), Portuguese (Intermediate).
has at least 11 years of experience. During this time, has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 1 year and 5 months. Note that may not have shared all experience and actually has more experience.
Based on recent experience, would be well-suited for roles such as: Client Services Director, Digital Marketing Manager (Affiliates and Aggregators), Freelance Affiliate Specialist.
's most recent position is Client Services Director at Webgains (Affiliate Network).
In recent years, has worked for Webgains (Affiliate Network), NatWest Group (Banking Group – Advertiser side), Remitly – Through APM global (Affiliate agency), carwow (Aggregator – Advertiser side), and MoneySuperMarket (Aggregator – Advertiser side).
is most experienced in industries like Banking and Finance, Retail, and Insurance. also has some experience in Fashion, Information Technology, and Automotive.
is most experienced in business areas like Marketing, Sales, and Customer Service. also has some experience in Business Intelligence.
has recently worked in industries like Banking and Finance, Insurance, and Automotive.
has recently worked in business areas like Marketing, Sales, and Customer Service.
holds a Master in Marketing And Sales from EAE Business School and a Bachelor in International Trade from Alejandro de Humboldt’s University.
will be available part-time from January 2027.
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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