Francesca Bajlo - EMEA Partner Program Manager

Q: What languages does Francesca speak?

Francesca speaks the following languages: English (Advanced), Spanish (Advanced), French (Advanced), Italian (Advanced) .

Q: How many years of experience does Francesca have?

Francesca has at least 14 years of experience. During this time, Francesca has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 3 years and 10 months . Note that Francesca may not have shared all experience and actually has more experience.

Q: What is Francesca's latest experience?

Francesca's most recent position is EMEA Partner Program Manager at NetApp .

Q: What companies has Francesca worked for in recent years?

In recent years, Francesca has worked for NetApp .

Q: Which industries is Francesca most experienced in?

Francesca is most experienced in industries like Information Technology and Telecommunication .

Q: Which business areas is Francesca most experienced in?

Francesca is most experienced in business areas like Marketing and Sales .

Q: Which industries has Francesca worked in recently?

Francesca has recently worked in industries like Information Technology .

Q: Which business areas has Francesca worked in recently?

Francesca has recently worked in business areas like Marketing .

Q: What is Francesca's education?

Francesca holds a Bachelor in Business Administration from Università L. Bocconi .

Recommended expert

Netherlands

Check rate

Experience

Apr 2019 - Dec 2024

5 years 9 months

Amsterdam, Netherlands

EMEA Partner Program Manager

NetApp

Designed, launched, implemented and managed all aspects of the NetApp Partner Sphere program for approximately 3,000 partners in EMEA
Redesigned the Partner Sphere program to create a simpler, more user-friendly experience and maximize benefits across all partner types, regardless of selling motion (incentives to MDF)

Feb 2017 - Mar 2019

2 years 2 months

Amsterdam, Netherlands

Channel Marketing Manager

Aruba (HP Company)

Oversaw, developed and delivered channel marketing strategy across UK&I, BeNeLux and Nordics
Allocated investments to achieve maximum ROI and support business growth

Mar 2015 - Jan 2017

1 year 11 months

Amsterdam, Netherlands

Channel Marketing and Alliances

Leaseweb

Engineered the development and roll-out of Leaseweb’s channel programs, including targeted partner recruitment campaigns
Implemented go-to-market strategy and activities in collaboration with Microsoft, Dell and NetApp

May 2014 - Nov 2014

7 months

Milan, Italy

EuroMed Marketing Director

Dassault Systèmes

Oversaw all marketing-related activities for Italy, the Balkans, Greece, Israel and Turkey
Created and delivered two corporate events in Italy and Turkey with over 200 attendees each within six months
Led a team of seven professionals

Feb 2010 - Dec 2013

3 years 11 months

Milan, Italy

Senior Marketing Manager, EMEA Alliances and System Integrators

Juniper Networks

Championed go-to-market activities with major partners including IBM, Nokia-Siemens, Ericsson and BT
Managed marketing initiatives across end users, channel partners and service providers

Freelance Consultant and Fractional Manager

Supporting companies defining and designing their channel partner program
Reference Yorizon Austria

Account Director

Brodeur Image Time

Managed accounts including IBM, Nokia and Broadcom
Supervised a team of 15 account managers

Marketing Program Manager

Fujitsu Siemens

Crafted EMEA marketing plans and product launches
Supported country execution of corporate programs

Press Officer

Montedison – Consorzio Il Moro di Venezia

Served as press officer for the America’s Cup sailing challenge

EMEA Alliances Marketing Manager

VMware EMEA

Formulated joint go-to-market strategies and managed the MDF budget with key partners and alliances such as HPE

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology and Telecommunication.

Information Technology

Telecommunication

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Sales.

Marketing

Sales

Summary

Dynamic Partner Marketing Manager with over 20 years of experience in channel marketing and program management across EMEA. Proven expertise in developing and executing successful marketing strategies, demonstrated through a 25% increase in partner engagement at NetApp. Skilled in optimizing marketing campaigns (digital and offline); strong background in budget management and performance analysis.

Skills

Leadership
Public Speaking
Ability To Manage Teams
Marketing Strategy
Channel Incentives
Partner Programs
Partner Enablement
Partner Recruitment
Digital Marketing
Budget Management (Mdf)
Perfomance Analysis
Lead Generation
Events Management
Microsoft365
Salesforce
Tableau

Languages

English

Advanced

Spanish

Advanced

French

Advanced

Italian

Advanced

Education

Università L. Bocconi

Bachelor Degree, Business Administration · Business Administration · Milan, Italy

Statistics

Experience

Total positions 10

Experience in Information Technology 14 y

Avg length 1 y 5 m

Longest experience 5 y 8 m

Global Experience

Countries worked in 2 (Netherlands, Italy)

Primary country Netherlands

Expertise

Recent roles EMEA Partner Program Manager, Channel Marketing Manager, Channel Marketing and Alliances

Main industries Information Technology, Telecommunication

Main business areas Marketing, Sales

Qualifications

Highest degree Bachelor

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

What languages does Francesca speak?

Francesca speaks the following languages: English (Advanced), Spanish (Advanced), French (Advanced), Italian (Advanced).

How many years of experience does Francesca have?

Francesca has at least 14 years of experience. During this time, Francesca has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 10 months. Note that Francesca may not have shared all experience and actually has more experience.

What roles would Francesca be best suited for?

Based on recent experience, Francesca would be well-suited for roles such as: EMEA Partner Program Manager, Channel Marketing Manager, Channel Marketing and Alliances.

What is Francesca's latest experience?

Francesca's most recent position is EMEA Partner Program Manager at NetApp.

What companies has Francesca worked for in recent years?

In recent years, Francesca has worked for NetApp.

Which industries is Francesca most experienced in?

Francesca is most experienced in industries like Information Technology and Telecommunication.

Which business areas is Francesca most experienced in?

Francesca is most experienced in business areas like Marketing and Sales.

Which industries has Francesca worked in recently?

Francesca has recently worked in industries like Information Technology.

Which business areas has Francesca worked in recently?

Francesca has recently worked in business areas like Marketing.

What is Francesca's education?

Francesca holds a Bachelor in Business Administration from Università L. Bocconi.

What is the availability of Francesca?

Francesca is immediately available full-time for suitable projects.

What is the rate of Francesca?

Francesca's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.