Foued Krichel-Chief Digital Officer - Digital Strategy, E-commerce, Growth, Media & Customer Experience
Check rate
Experience
Chief Digital Officer
NaanWay
- Built and led the end-to-end digital, commercial, and operational strategy of a restaurant business from launch to steady-state operations.
- Held full accountability for P&L, capital deployment (over 1,000,000 MAD), pricing strategy, customer acquisition, and margin control.
- Designed and executed the complete digital ecosystem and brand identity, including positioning, visual system, and performance-driven social acquisition.
- Achieved 80 - 115 daily customers and approximately 85,000 MAD in monthly revenue during stabilized operations despite COVID and inflationary pressures.
- Negotiated supplier contracts delivering 12% cost reduction and strengthened operating margin discipline.
- Produced a bank-grade expansion business plan for a second location (Fes), modeling over 2.1M MAD in projected investment.
Senior Finance & Operations Manager
Balcia Insurance SE
- Led finance and operational governance for the French branch of a regulated European insurance group.
- Ensured compliance with French regulations, group accounting standards, and internal control frameworks.
- Owned budgeting, financial planning, cost monitoring, and management reporting to support executive decision-making.
- Supervised monthly, quarterly, and annual closing cycles with audit-level accuracy.
- Managed relationships with statutory auditors, external auditors, banks, and public authorities.
- Implemented broker audit processes, strengthening compliance, risk control, and operational transparency.
- Acted as cross-functional finance partner to underwriting, operations, and group stakeholders.
Accountant - Operations & Group Support
Ogilvy & Mather
- Supported group-level financial operations within a multinational communications group.
- Managed intercompany accounting and reconciliations across multiple legal entities.
- Contributed to monthly and annual closing processes, including provisions and account analysis.
- Operated within complex, system-driven governance environments (SAP BFC, AS400).
- Coordinated treasury activities and prepared statutory tax declarations.
- Contributed to consolidation accuracy and group reporting reliability.
Chief Digital Officer
London International New Media Ltd
- Built and operated a B2B digital printing platform serving international clients (PrintNumberOne.com).
- Defined pricing strategy, digital acquisition channels, and end-to-end customer workflows.
- Structured international supply chain with manufacturing partners in Taiwan and UK-based fulfillment.
- Designed branded corporate materials and managed digital production pipelines from order to delivery.
- Led all digital, operational, and commercial decision-making.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Insurance, Manufacturing, Food and Beverage, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Finance, Marketing, Accounting, and Supply Chain Management.
Summary
Interim Chief Digital & Transformation Officer with 15+ years experience leading digital strategy, growth and organizational transformation across international markets. Built and scaled digital operations, platforms, CX and commerce capabilities while aligning strategic roadmaps with commercial performance. Proven at delivering transformation in fast-paced, PE-backed, and matrix environments. Available for interim mandates.
Skills
- Digital Strategy & Digital Transformation
- E-Commerce & Revenue Growth
- Customer Experience (Cx)
- Data & Analytics
- P&L Ownership & Capital Allocation
- Business Operations & Structuring
- Executive Leadership & Governance
- Cross-Functional & Stakeholder Management
- International & Gcc Market Exposure
Languages
Education
MBA, Chief Digital Officer · Digital Strategy Expert
Bachelor’s Degree · Business & Management
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Foued is based in Nîmes, France.
Foued speaks the following languages: French (Native), Arabic (Advanced), English (Advanced).
Foued has at least 15 years of experience. During this time, Foued has worked in at least 3 different roles and for 4 different companies. The average length of individual experience is 4 years and 9 months. Note that Foued may not have shared all experience and actually has more experience.
Based on recent experience, Foued would be well-suited for roles such as: Chief Digital Officer, Senior Finance & Operations Manager, Accountant - Operations & Group Support.
Foued's most recent position is Chief Digital Officer at NaanWay.
In recent years, Foued has worked for NaanWay.
Foued is most experienced in industries like Insurance, Manufacturing, and Food and Beverage. Foued also has some experience in Advertising.
Foued is most experienced in business areas like Operations, Finance, and Marketing. Foued also has some experience in Accounting and Supply Chain Management.
Foued has recently worked in industries like Food and Beverage.
Foued has recently worked in business areas like Finance, Marketing, and Operations.
Foued holds a Master in Digital Strategy Expert and a Bachelor in Business & Management.
The availability of Foued needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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