Florian Steiner-User Journey Expert

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Experience
Training
HPI
Senior AI expert
User Journey Expert
ING
- Products and Services for Beyond Banking
- User journeys in FigJam
- Features and user stories in Azure
- Product management
- User experience design
- Product management
Technical Product Owner
Telefonica
- Gathering of business requirements
- User story mapping
- User journey mapping
- Low fidelity prototyping for online sales channel
Product Management Consultant
Volkswagen Group Charging GmbH
- Engaged by the Head of Processes, I supported the Product Manager in migrating the Elli Wallbox E-Commerce Shop from Shopify to PIMCore
- Collaborated with sales, marketing, customer service, and Wallbox product management to gather requirements for the development team and external design agency
- Launched the shop in time for Audi, the first OEM-branded shop customer
- Developed the analytics concept and implemented Google Tag Manager
- Utilised the platform for a B2B dealer shop serving international Volkswagen Group dealers for ordering Wallboxes at wholesale prices
- Took the lead on the project after the original project manager departed
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Education, Information Technology, Automotive, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Information Technology, Research and Development, and Project Management.
Summary
I bring Claude Code and agentic workflows into engineering, marketing, and operations teams – so they actually use them afterwards, not just in the workshop.
Typical engagements:
- Claude Code workshops (half-day to multi-day, on-site in Munich or remote across DACH)
- AI training for non-technical teams: marketing, brand, assistant, PM, accounting
- BrAagnecnhteicneExnpgeinretiesreing: build skills, design subagents, embed into existing code and business processes
- Multi-week support for teams that shouldn't end up back at ChatGPT-prompting after the workshop
Heads of Engineering, CTOs, VP People and innovation folks in mid-sized companies and large corporations.
Especially useful if your engineering team already uses Cursor or Copilot and you want to take the step towards agents and skills.
What you get from me:
- MuWttoerrskpsrhaocphlsicehnoddeenr zmweitislparuaffcähihgigemVCerohdaendulunndgsdseicphleorytenKAognevenrtseanti,onniscshicthmerit slides.
- Specialization in Claude Code, skills, and subagents – no generic "AI training".
Skills
- Atlassian Jira
- Business Plan
- Product Owner
- Product
- Product Development
- Product Management
- Product Strategy
- Business Model Innovation
- Product Discovery
- Value Proposition Design
- User Story Mapping
- Design Sprints
- Scrum Master
- Agile
- Agile Leadership
- Collaboration
- Facilitation
- Liberating Structures
Languages
Education
Ludwig-Maximilians-Universität München
Master in Business Research · Business research · Munich, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Florian is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Florian speaks the following languages: German (Native), English (Advanced).
Florian has at least 5 years of experience. During this time, Florian has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 1 year and 2 months. Note that Florian may not have shared all experience and actually has more experience.
Based on recent experience, Florian would be well-suited for roles such as: Training, User Journey Expert, Technical Product Owner.
Florian's most recent position is Training at HPI.
In recent years, Florian has worked for HPI, ING, Telefonica, and Volkswagen Group Charging GmbH.
Florian is most experienced in industries like Telecommunication, Education, and Information Technology. Florian also has some experience in Automotive and Banking and Finance.
Florian is most experienced in business areas like Product Development, Information Technology, and Research and Development. Florian also has some experience in Project Management.
Florian holds a Master in Business research from Ludwig-Maximilians-Universität München.
Florian has 2 certificates. These include: Professional Agile Leadership™ I (PAL I) and Professional Scrum Master™ I (PSM I).
Florian is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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