Generative AI Experts in Frankfurt

• Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
• Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
• Definition of local CRM direct communication for specific segments
• Translation of research insights into actionable recommendations
• Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
• Identification of optimization potential in direct communication
• Collaboration with external agencies on creative solutions, prototyping, and UAT
• Measurement and reporting of key KPIs

• End-to-end responsibility for the successful implementation and continuous optimization of Mediatool for strategic media planning (offline & online).
• Development and management of efficient onboarding, configuration, and support processes for international stakeholder teams.
• Leadership of API integrations to connect external systems (e.g., for result tracking and performance measurement).
• Advising departments on tool usage and development, including workshop design, training, and knowledge transfer.
• Establishment and maintenance of comprehensive PMO tracking for all tasks, milestones, and deliverables.
• Prioritization and documentation of requirements, change requests, and bugs in Jira, with transparent communication via Confluence.
• Systematic evaluation of user feedback to derive data-driven optimization measures.
• Responsibility for the monthly Mediatool communication newsletter, including content creation for users and leadership.

• Business consulting, interim management, and coaching
• Independent acquisition and delivery of consulting projects in the areas of strategy & innovation, processes, organization, and business transformation

• Concept and UI design for cloud-based banking platforms and SaaS loan process automation, including AI-supported document validation.
• UX optimization of the loan application flow, expansion of the design system, and building a scalable white-label solution.

Further development & digitalization of key sales and application processes in a regulated banking environment, including requirements structuring, roadmap work, and AI-supported use case evaluation

Responsibilities & impact:

• Support of existing digital products in the sense of stable operations (keep the lights on) amid growing regulatory complexity
• Product vision and derivation of a consistent, feasible roadmap
• Identification, structuring, and evaluation of AI-supported use cases at the interface of business, IT, and the regulatory environment
• Analysis, structuring, and translation of complex business requirements into epics and user stories
• Moderation of team, stakeholder, and alignment formats to ensure clarity of goals, collaboration, and decision-making
• Maintenance of transparent structures and documentation (LeanIX, application profiles, runbooks)

Contribution to results:

Stabilization and further development of key financial processes under high regulatory and technical complexity. Improved transparency, decision-making, and implementability through structured requirements, reviewable documentation, and AI-supported ways of working.

AI-powered platform for automated UX validation and designer support

• Designed and led technical implementation of an enterprise-wide AI solution for automated UX review that improved design quality and significantly reduced manual review processes in teams
• Developed an automated UX validation tool as a Figma plugin and web application that generates test cases based on internal guidelines and reliably checks current designs for consistency and standard compliance
• Implemented an interactive designer chat based on RAG that answers questions about the current design and the company's UX guidelines, and designed the deployment architecture using containerized services
• Python, Azure OpenAI, PostgreSQL, REST API, Docker, OpenShift, Helm, CI/CD, Figma MCP, LLM, RAG, Prompt Engineering, GenAI, XAI, AI Architecture, AI Strategy

• Spearheaded the development and deployment of a Generative AI solution tailored for the automotive industry focusing on improving customer experience through AI-driven innovations.

• Conducted in-depth market research to understand unique challenges and opportunities within the automotive sector by analyzing industry trends, customer pain points, and competitive offerings to inform the product strategy.

• Formulated a strategic vision for the Generative AI solution targeting personalized customer experiences, aligned product vision with the company’s long-term goals and automotive market demands.

• Enhanced customer satisfaction by introducing personalized AI-driven features, achieving a 15% increase in customer engagement and loyalty.

• Attended and represented Audi AG on a group-wide level in workshops for AI strategy for customer experience.

• Leveraged knowledge of recurrent neural networks and transformer architecture.

• Utilized GPT-3 generative AI frameworks.

• Employed TensorFlow and PyTorch for machine learning.

• Used Tableau from Salesforce for data analysis and visualization.

• Served as solution manager for the Business Architecture team.

• Collaborated with business stakeholders within Audi OEM to gather requirements for CRM strategy including marketing department, CRM heads across countries, VW group brands and CARIAD SE.

• Represented Audi AG in CRM strategy workshops held in different countries.

• Discussed CRM strategy with head of CRM and Data based on workshop outcomes.

• Conducted business analysis on gathered market data to improve customer experience.

• Planned and launched marketing campaigns such as welcome mailing, license renewal reminders, Audi Progress Circle and Black Friday campaigns.

• Managed project budget.

• Acted as solution manager for the ONE.CRM team at CARIAD SE on loan from Audi AG.

• Collaborated with business owners of VW group brands to develop a central solution.

• Represented CARIAD SE in CRM strategy workshops in Spain, France and Italy.

• Discussed CRM strategy with head of CRM at CARIAD SE based on workshop outcomes.

• Conducted business analysis on market and brand data to improve customer experience.

• Planned and delivered campaign capabilities from template to brands such as welcome mailing for Audi AG, SEAT and SKODA.

• Managed project budget together with head of CRM.

• Ensuring the overall project goal with the Product Owner
• Onboarding a new service provider, including sourcing and contract negotiations with relevant stakeholders (e.g., procurement, legal)
• Implementing and executing the necessary governance processes
• Integrating new extraction software/GenAI tools to improve data extraction and processing within a document management workflow
• Ongoing agile management of deliverables, including building the project organization and controlling time, quality, and costs in the context of the overall project
• Sub-project organization, especially requirements management, structuring, agile planning, and prioritization
• Organizing and optimizing workstream communication for an end-to-end process
• Facilitating and leading meetings and workshops
• Change management consulting through targeted influence, coaching, and incentive systems

• Presentation introducing generic AI and large language models
• Explanation of legal frameworks (EU AI Act, US CLOUD Act, GDPR)
• Systematic review of AI tools along the SDLC and holistic systems
• Comparison of on-prem LLMs vs. cloud-based, as well as change management and works council
• Facilitated the discussion and derived next steps for introducing AI development tools

• Built an API to ingest, clean, translate, and index EU tenders documents in Neo4j, enabling hybrid search with RAG and Cypher queries via a Streamlit dashboard
• Deployed the API on AWS Lightsail container services with CI/CD automation via GitHub Actions, ensuring stability through pytest unit and integration tests
• Designed and developed a comprehensive online course on data analysis using ChatGPT for professionals and learners, creating instructional videos and interactive Jupyter notebooks
• Utilized OBS and professional audio equipment to ensure high-quality video and audio content
• Led a CRM data normalization and cleaning project visualized via a Sankey diagram to aid customer understanding and pipeline development
• Implemented and validated a genAI-driven web crawling strategy on AWS, ensuring data quality, scalability, and CRM data augmentation

• Development of microsites and digital campaigns
• Clients: Nissan, Audi, Ikea

• Development of a central billing app for cloud costs at DB
• AWS
• Python
• AWS CDK
• RDS
• Spark (PySpark)
• Glue
• Lambda
• CI/CD (GitLab)
• React/Typescript
• data optimization
• Scrum

• Supported implementation and operation of a portal used online and offline in customer-facing vehicles
• Automated processes by introducing CI/CD pipelines
• Provided enablement and methodological guidance for adopting software engineering best practices
• System environment: NestJS, Node.js, npm, AWS, Docker, Docker Swarm, GitLab CI, WhiteSource, PostgreSQL, Prometheus, Grafana, OpenSearch, REST API

• Introduction of a new workflow tool for fibre connectivity & broadband delivery
• Requirements design, estimation and prioritization
• Creation of rollout and project plans
• Managing the development team using Scrum
• Design and project management of the API interface to existing tools
• Process modeling for the new order dispatching teams (FCD & BD)
• Designing processes inside and outside the team
• Requirements design and implementation of necessary tools
• Creation and calculation of production KPIs