Lilly (M.) Dobreva-Chief Product Officer
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Experience
Chief Product Officer
Litentry
- Established a high-impact cross-functional product & design team with 10 direct reports starting from scratch
- Helped the company scale from 10→50 people in the first year
- Drove the creation of a diverse product portfolio, going from 0→1
- Worked closely with other executives to shape product vision aligned with company strategies and financial goals
- Responsible for >€2M in investments in the first year
Team Lead Product
Carly
- Promoted from Senior PM to Team Lead & scaled team from 1→3 members
- Responsible for the flagship product
- Mentored junior team members and collaborated with cross-functional teams
- Acted as a bridge between the product team and senior leadership, ensuring alignment with company-wide goals
- Advocated for user-centricity and introduced user research practices
Senior Product Manager
InterNations
- Responsible for new team member recruitment and onboarding, coaching junior colleagues and improving product practices
- Responsible for the flagship product and biggest investment initiative
- Working closely with the cross-functional team to ensure the apps are always delivering value
- Defining and developing the product vision in line with the company strategy
- Continuous A/B tests and user interviews to gain user insights
Product Manager
AutoScout24
- Focused on boosting user engagement on web and the apps
- Developed the product using agile methodologies with cross-functional team
- Worked on concepts and MVPs with user and business needs in mind
- Responsibility for achieving the set goals and KPIs
- A/B tested and analysed user behaviour and preferences
- Solid understanding of ecommerce practices, especially search experience, product discovery and presentation and the leads-based business model
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Strategy, Business Intelligence, and Human Resources.
Summary
I'm a product leader with bias for action. My focus recently has been scaling strong product teams & going 0→1 product-wise. I also enjoy optimising existing products to drive growth.
Background in user research & consulting.
Languages
Education
Rotterdam School of Management
MSc in Strategic Management · Strategic Management · Rotterdam, Netherlands
Lancaster University Management School
BA in Marketing · Marketing · Lancaster, United Kingdom
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Lilly is based in Munich, Germany.
Lilly speaks the following languages: Bulgarian (Advanced), English (Advanced).
Lilly has at least 11 years of experience. During this time, Lilly has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years and 8 months. Note that Lilly may not have shared all experience and actually has more experience.
Based on recent experience, Lilly would be well-suited for roles such as: Chief Product Officer, Team Lead Product, Senior Product Manager.
Lilly's most recent position is Chief Product Officer at Litentry.
In recent years, Lilly has worked for Litentry.
Lilly is most experienced in industries like Information Technology and Automotive.
Lilly is most experienced in business areas like Product Development, Strategy, and Business Intelligence. Lilly also has some experience in Human Resources.
Lilly has recently worked in industries like Information Technology.
Lilly has recently worked in business areas like Product Development and Strategy.
Lilly holds a Master in Strategic Management from Rotterdam School of Management and a Bachelor in Marketing from Lancaster University Management School.
The availability of Lilly needs to be confirmed.
Daily rate distribution
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Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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