Inez Coumans-Advisor & (Organizational) Coach

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Experience
Advisor & (Organizational) Coach
Self-employed
- Advise leadership teams on sustainable people experience strategies
- Coach people leaders to enhance leadership impact and effectiveness
- Guide cultural change initiatives within organizations
- Support development of people experience strategies to foster growth and engagement
Head of People & Internal Operations
Maykers
- Established and executed people strategy across talent management and business operations
- Drove international expansion, including opening offices in France and Denmark
- Built processes to support platform connecting farmers and partners for professional product transactions
Head of People
Kramp
- Scaled two corporate start-ups (Kramp Hub & Maykers) from founding to 200 people
- Held accountability for People & Talent, Finance and Business Operations as part of the management team
- Guided successful integration of both companies back into parent company Kramp Groep to enhance organizational synergy
Head of People & Internal Operations
Kramp Hub
- Responsible for all people and business operations in a corporate tech start-up focused on building an e-commerce platform for Kramp
- Managed teams of software developers and data analysts
- Oversaw design and delivery of scalable e-commerce and data solutions
Business Manager
Dries Verhoeven - Stichting Room with a view
- Managed business operations for artist projects spanning theater, installations and visual arts in public spaces across Europe
- Led financial management and strategic partnerships for 200–250 performance days annually with €600K turnover and 48% earned income
- Responsible for business development, financial planning, contract management and maintaining international partnerships
Business Manager, Production Manager, Policy Advisor
Various Artists and Municipality
- Held various roles supporting artists and municipal projects
- Managed production logistics and operations
- Advised on policy and strategic project development
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Agriculture, Information Technology, Arts and Crafts, Government and Administration, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Finance, Strategy, Human Resources, Information Technology, and Logistics.
Summary
As a people leader, I guide companies through periods of change and growth, with extensive experience in the tech scale-up environment. I firmly believe that "People" are at the heart of every business and hold the key to its success.
My greatest motivation is to create a creative environment to bring out the best in both employees and the organization, helping them reach their goals while creating a workplace where employees genuinely feel they can grow and thrive.
My areas of expertise:
Advise and enable founders and senior leadership teams on team dynamics and people strategy, ensuring alignment with business goals.
Coach and mentor people leaders, fostering clarity and confidence to execute their strategies with purpose and agility and accelerating the speed of cultural change.
Develop and lead People teams that create meaningful employee experiences across all stages of growth.
Embed the concept of People Experience as a Product, improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration.
Skills
- Change Management
- Employee Experience
- Organizational Coaching
- Executive Coaching
- Leadership Development
- Organizational Design
- People Strategy
- Budgeting
- People-Centred Wow
Languages
Education
HKU (University of the Arts Utrecht)
Master of Arts, Arts management · Arts management · Utrecht, Netherlands
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Inez is based in Utrecht, Netherlands.
Inez speaks the following languages: Dutch (Native), English (Advanced).
Inez has at least 16 years of experience. During this time, Inez has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 3 years and 9 months. Note that Inez may not have shared all experience and actually has more experience.
Based on recent experience, Inez would be well-suited for roles such as: Advisor & (Organizational) Coach, Head of People & Internal Operations, Head of People.
Inez's most recent position is Advisor & (Organizational) Coach at Self-employed.
In recent years, Inez has worked for Self-employed, Maykers, Kramp, and Kramp Hub.
Inez is most experienced in industries like Agriculture, Information Technology, and Arts and Crafts. Inez also has some experience in Government and Administration and Professional Services.
Inez is most experienced in business areas like Operations, Finance, and Strategy. Inez also has some experience in Human Resources, Information Technology, and Logistics.
Inez has recently worked in industries like Agriculture, Information Technology, and Professional Services.
Inez has recently worked in business areas like Human Resources, Operations, and Finance.
Inez holds a Master in Arts management from HKU (University of the Arts Utrecht).
The availability of Inez needs to be confirmed.
Daily rate distribution
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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