FlexRay Experts in Munich

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

• Led end-to-end tape-out and photomask preparation for a 300mm automotive semiconductor program, ensuring manufacturability, data integrity, and compliance with automotive quality standards, frame generation, multi-die placement
• Identified and mitigated manufacturing-readiness risks during technology transfer (TI / TSMC 45nm) by implementing reticle, kerf, and alignment optimizations, reducing re-spin exposure, creating alignment, overlay markers, metrology targets, CD-control features, PDM cell
• Coordinated cross-functional stakeholders across design, lithography, manufacturing, and mask vendors to deliver a production-ready mask set under strict schedule constraints
• Performed and calibrated model-based OPC for the 110 nm node, leveraging RET strategies in collaboration with the photolithography modeling team
• Impact: Enabled on-time production release of a safety-critical automotive semiconductor by mitigating tape-out and manufacturability risks under strict quality and yield

• Developed lateral-safety steering functions across two service packs, serving as Product Owner for SP-2021 and Function Developer for SP-2025
• Defined and maintained system requirements, coordinated validation and testing, and ensured seamless integration into series vehicles across 29 BMW, MINI, and Rolls-Royce models
• Drove a 62.5% reduction in Lane Keeping Assistant PPH (Problems Per Hundred) count from 9.6 (2023) to 3.6 (2025) in the US-IQS (Initial Quality Study) by enhancing function performance, contributing to a 7-position improvement in BMW’s overall brand ranking
• Managed collaboration with two main suppliers, resolving technical challenges and securing on-time milestones
• Delivered safety functions that supported multiple NCAP programs (EuroNCAP, ChinaNCAP, KoreaNCAP, JapanNCAP), with all models meeting or exceeding targets

• Executed standard/complex test cases using ECU-test and Python, improving test throughput by 30%.
• Performed validation and execution of ECU test cases on HiL benches for ADAS to ensure functional quality before release.
• Worked closely with customers to align test activities with project requirements and provide regular validation updates.
• Coordinated with subcontractors to track defects, ensure timely issue resolution, and maintain test quality.
• Ensured testbench stability and maintenance before executing test plans, identifying and resolving issues proactively.
• Developed Python-based automation scripts for reporting and workflow automation.
• Managed test issues and documentation via Jira in coordination with QA and development teams.
• Used CANPE for measuring signals of CAN, FlexRay, Ethernet, and IP using Vector CAN tools.

• Pre-assessments and review of functional safety status for ADAS ECUs and body controller components
• Conduct functional safety audits
• Review the functional safety status of the E3 1.2 in a pre-assessment
• Document interviews
• Document findings and generate internal reports

Methods:

• ISO26262
• Automotive SPICE Level 2, 3
• Agile methods, SAFe

Tools:

• DOORS
• Enterprise Architect
• JIRA & Confluence
• IQ-FMEA
• Isograph

• Successfully integrated the Vector Flash Bootloader (FBL) for both NXP and TI SoCs within the Ford FNV3 and FNV4 audio amplifier projects.

• Achieved complete bootloader bring-up and ensured reliable operation, enabling secure and efficient firmware update capabilities.

• Developed a valid approach for running the Vector FBL entirely from RAM on the TI SoC, addressing unique architectural and memory handling challenges.

• Debugged and optimized NXP MCAL and TI MCAL configurations to ensure proper low-level hardware initialization.

• Managed specific constraints of DDR-only bootloader execution on TI SoC, including memory mapping and execution flow.

• Tools: Vector DaVinci Configurator, Vector CANoe

• Languages: C, Python

• Standards: AUTOSAR

• Tested passenger car opening handle at system level integrating hardware, software and mechanics
• Built and provided complete test equipment for system testers using Arduino boards, Saleae Logic analyser, oscilloscope, multimeter, RLC meter, programmable power supplies and function generators
• Developed system testing concepts and constructed manual system test bench
• Supported system testers with hardware and software tools
• Products: BMW XNF, Rolls Royce, Audi eRing, JLR (Jaguar-Land-Rover)

• Tested Body Control Module (BCM) software using dSPACE, Control Desk and EXAM in GHIL (Gesamt HIL).
• Led a team of 8 engineers and managed end-to-end software execution for each release, from requirement analysis to final validation and release.
• Coordinated with function specialists to analyse requirements and derive test cases.
• Developed test specifications and maintained bidirectional traceability between requirements and test cases.
• Automated test cases and built library functions using EXAM (Audi and VW customer-specific tool for test automation).
• Organised GHIL testing activities for both manual and automated test execution.
• Evaluated and analysed test reports generated from night runs in EXAM.
• Identified software and GHIL issues based on report analysis and created bug tickets for traceability.