Sidahmed (Larbi) Y.-Lead Product Designer
Check rate
Experience
Lead Product Designer
Expandi
- Spearheaded the end-to-end product experience for Expandi's B2B growth platform, serving over 15,000 users and developing scalable tools for campaign creation, automation, and outbound optimization.
- Orchestrated the design for five core product surfaces: campaign management, inbox and reply management, reporting dashboards, and the signal center, achieving measurable improvements in user activation and retention.
- Established and advanced the company-wide atomic design system, including reusable components, design tokens, and interaction patterns, facilitating rapid iteration through AI prototyping.
- Collaborated closely with Product Managers, Engineers, and Data Teams to refine product strategy, translate customer insights into actionable roadmaps, and deliver features that enhanced activation, retention, and expansion.
- Executed user research sessions and surveys with agencies and growth teams, synthesizing findings into journey maps and prioritized opportunities for product development.
- Championed AI-assisted workflows and intelligent defaults to streamline setup processes and elevate campaign success rates for users with limited technical expertise.
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Lead UX Designer
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Fiverr Pro
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Marketing, Product Development, Research and Development, and Strategy.
Summary
Accomplished Lead Product Designer with extensive experience driving end-to-end product experiences for B2B growth platforms, serving over 15,000 users. Expertise in designing scalable tools for campaign creation and optimization, defining atomic design systems, and partnering with cross-functional teams to shape product strategy. Proven ability to translate customer insights into roadmaps, ship impactful features, and champion AI-assisted flows to enhance user success and retention. Skilled in user research, journey mapping, and A/B testing.
Languages
Education
Web Editorial & UX Design
Systems Engineering
Computer Science
Certifications & licenses
AI Strategy
Reforge
Conversion Optimization Minidegree
CXL
Creation & Branding, Retail & Customer Experience
LVMH
Mastering Retention & Engagement
Reforge
Masters of Design Systems
UI Collective
Opquast — Web Quality Assurance Expert
Opquast
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sidahmed is based in Poitiers, France.
Sidahmed speaks the following languages: English (Advanced), Dutch (Intermediate).
Sidahmed has at least 7 years of experience. During this time, Sidahmed has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 1 year and 5 months. Note that Sidahmed may not have shared all experience and actually has more experience.
Based on recent experience, Sidahmed would be well-suited for roles such as: Lead Product Designer, Lead Marketing Designer, Lead UX Designer.
Sidahmed's most recent position is Lead Product Designer at Expandi.
In recent years, Sidahmed has worked for Expandi, AcklenAvenue, KioStore, and Fiverr Pro.
Sidahmed is most experienced in industries like Information Technology and Retail.
Sidahmed is most experienced in business areas like Information Technology, Marketing, and Product Development. Sidahmed also has some experience in Research and Development and Strategy.
Sidahmed has recently worked in industries like Information Technology and Retail.
Sidahmed has recently worked in business areas like Information Technology, Marketing, and Product Development.
Sidahmed holds a Master in Web Editorial & UX Design, a Master in Systems Engineering and a Bachelor in Computer Science.
Sidahmed has 6 certificates. Among them, these include: AI Strategy, Conversion Optimization Minidegree, Creation & Branding, and Retail & Customer Experience.
The availability of Sidahmed needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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