Peter L.-CRO (Fractional Executive Leadership)
Check rate
Experience
CRO (Fractional Executive Leadership)
Higage B.V.
- Focused on GTM strategies, execution & results.
- CerQlar work: I-CRO (Green Tech): 500% YoY growth, €50K ARR to €1M ARR / €5M TCV.
- WALNUT work: I-CRO (FinTech): US GTM, investigate EU GTM (added design partners).
- Breathe Life work: I-CRO (Fintech, acquired): US GTM (added 10 enterprise clients, +$2.5M ARR).
- Startup scout, investor & CEO coach with 35 investments.
- GTM practice leader and market due diligence for Positive Venture Group (VC + FinTech).
Advisor
MASV
- Built and executed GTM strategy.
CRO, Partner, GTM Practice Lead
Positive Venture Group
- I-CRO portfolio GTM / revenue / milestones.
- From idea to first revenue in 3 months.
Co-Founder & CRO
MASV
- Launched product with clear market fit.
- Designed and executed GTM strategy (PAYG).
- Built and executed GTM strategy.
CRO (Acquired)
Apprento
- Positioned company for acquisition by MFiles.
- Secured 3 competing M&A offers.
Founder & CEO (Acquired)
Openera
- Partnered with Box, Salesforce, Dropbox, Amazon.
- Thousands of customers across 75 countries.
- Secured US and EU distribution and channels.
CRO (Acquired)
Interset
- Launched on Adobe.com and Apple stores.
- Designed major pivot to security.
- Led a team of 125+ sales, service & support.
VP Corporate Sales, Support & Services
Corel
- Managed $32.5M business.
- Launched support teams in Manilla and Tapai.
- Led a team of 50+ sales, marketing, and BD.
VP Field Marketing, Inside Sales & Business Development
Open Text
- Consistently exceeded targets ($45M).
- Supported growth from $100M to $500M.
- Led partnerships with IBM, Ascential, and Cognos.
Director, Marketing & Strategic Alliances (Acquired)
IBM (Vality)
- Grew revenue from $2.5M to $12M.
- Led a team of 15+ sales, marketing, and BD.
Director, Sales & Marketing (Acquired)
Interleaf
- Consistently exceeded targets (Gold Leaf Club).
- CEO’s high performance SWAT team.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Media and Entertainment, Energy, Banking and Finance, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Strategy, Customer Service, Product Development, and Investments and M&A.
Languages
Education
University of Ottawa
B.A. · Communications · Ottawa, Canada
Concordia University
Minor · Economics · Montreal, Canada
John Abbott College
D.E.C. · Communications · Montreal, Canada
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Peter is based in Boston, United States.
Peter speaks the following languages: English (Native), Dutch (Advanced).
Peter has at least 34 years of experience. During this time, Peter has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 3 years and 1 month. Note that Peter may not have shared all experience and actually has more experience.
Based on recent experience, Peter would be well-suited for roles such as: CRO (Fractional Executive Leadership), Advisor, CRO, Partner, GTM Practice Lead.
Peter's most recent position is CRO (Fractional Executive Leadership) at Higage B.V..
In recent years, Peter has worked for Higage B.V., MASV, and Positive Venture Group.
Peter is most experienced in industries like Information Technology, Media and Entertainment, and Energy. Peter also has some experience in Banking and Finance and Professional Services.
Peter is most experienced in business areas like Sales, Marketing, and Strategy. Peter also has some experience in Customer Service, Investments and M&A, and Product Development.
Peter has recently worked in industries like Information Technology, Media and Entertainment, and Energy.
Peter has recently worked in business areas like Marketing, Sales, and Strategy.
Peter holds a Bachelor in Communications from University of Ottawa.
The availability of Peter needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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