Oana Nicoleanu - Operating Model & Strategy Execution Partner

Q: Where is Oana based?

Oana is based in Marbella, Spain and can operate in on-site , hybrid , and remote work models.

Q: What languages does Oana speak?

Oana speaks the following languages: Romanian (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Oana have?

Oana has at least 19 years of experience. During this time, Oana has worked in at least 7 different roles and for 4 different companies . The average length of individual experience is 3 years and 9 months . Note that Oana may not have shared all experience and actually has more experience.

Q: What is Oana's latest experience?

Oana's most recent position is Operating Model & Strategy Execution Partner at Independent Consultant .

Q: What companies has Oana worked for in recent years?

In recent years, Oana has worked for Independent Consultant and Lottoland .

Q: Which industries is Oana most experienced in?

Oana is most experienced in industries like Retail , Banking and Finance , and Information Technology . Oana also has some experience in Media and Entertainment and Professional Services .

Q: Which business areas is Oana most experienced in?

Oana is most experienced in business areas like Project Management , Marketing , and Quality Assurance . Oana also has some experience in Information Technology , Operations , and Business Intelligence .

Q: Which industries has Oana worked in recently?

Oana has recently worked in industries like Retail , Professional Services , and Media and Entertainment .

Q: Which business areas has Oana worked in recently?

Oana has recently worked in business areas like Marketing , Operations , and Information Technology .

Recommended expert

Marbella, Spain

Experience

Apr 2025 - Present

1 year

Operating Model & Strategy Execution Partner

Independent Consultant

Help scaling organisations build operating systems, OKR structures, and cross-functional governance
Develop leadership frameworks that strengthen performance, accountability, and service culture
Support CEOs by running the execution engine so they can focus on vision and growth

May 2024 - Mar 2025

11 months

Head of Strategy Execution

Lottoland

Strengthened organisational alignment, delivery discipline, and leadership accountability.

Ran enterprise-wide operational execution across 12+ departments including Product, Marketing, BI, UX, Compliance, Finance, Legal and Commercial
Introduced and scaled OKRs, lifting achievement from 60% → 85%
Implemented a data-driven operating rhythm: 1 metric + 1 blocker + 1 action
Established Strategic PMO to systematise delivery, unblock dependencies, and coordinate priorities
Embedded scalable execution through Jira, CRM integrations, and automated workflows
Partnered with executive leadership to resolve cross-functional blockers and protect delivery timelines

May 2021 - Apr 2024

3 years

Head of Commercial Operations

Lottoland

Led a global team of 20+ across Marketing, Marketing Project Coordination & Tech Ops and improved cross-market delivery speed, accuracy, and accountability.

Built a Target Operating Model that improved execution pace, ownership & cross-market consistency
Unified planning and ownership across markets to support revenue-led priorities
Automated marketing delivery via Jira, eliminating manual steps and reducing errors
Governed MarTech including Salesforce MC, Optimove, OtherLevels, Acoustic
Trained teams on KPI ownership for retention, upsell & cross-sell success

Mar 2019 - Apr 2021

2 years 2 months

Head of Marketing Innovation

Lottoland

Strengthened customer performance through data-led segmentation and personalisation.

Delivered up to +15% NGR uplift in priority markets
Achieved up to +30% conversion improvements through experimentation
Implemented Salesforce MC automation & real-time engagement
Embedded test-and-learn execution with BI & Product partnership

Jan 2017 - Dec 2019

3 years

Marketing Innovation Manager

Lottoland

+30% conversion uplift
+20% VIP retention
+15% cross-sell gains

Jan 2015 - Dec 2017

3 years

Marketing Innovation & CRM Ops Manager

Gala Coral

Reduced CRM build effort ~30%
Launched real-time marketing capabilities

Jan 2007 - Dec 2014

8 years

Project Delivery & Business Analysis

Gala Coral; Intelligent Payments; Bancpost

Led compliance and quarterly release execution in regulated environments

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Banking and Finance, Information Technology, Media and Entertainment, and Professional Services.

Retail

Banking and Finance

Information Technology

Media and Entertainment

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Marketing, Quality Assurance, Information Technology, Operations, and Strategy.

Project Management

Marketing

Quality Assurance

Information Technology

Operations

Strategy

Summary

I turn vision into operational reality. I focus on the practical side of scaling: clear goals, simple operating routines, and teams that know exactly what they’re accountable for.

I’ve spent the last several years building OKRs, operating models, and cross-functional ways of working that make execution faster and more predictable. My role is usually to take pressure off the founder or leadership team by running the day-to-day engine so they can focus on the bigger strategic pieces.

Skills

Execution & Ops

Strategy Execution & Operating Models — Okrs, Enterprise Alignment, Decision Governance
Pmo Leadership — Cross-functional Delivery, Risk & Dependency Management, Cadence Planning
Delivery Culture — Accountability Systems, Role Clarity, Escalation Discipline
Data-driven Execution — Kpis, Dashboarding, Insights-to-actions Feedback Loops

People & Tools

Leadership & Change Adoption — Coaching, Trust Building, Transformation Support
Tools & Systems — Salesforce Mc, Otherlevels, Optimove, Sendwithus, Zapier, Google Adwords, Jira (With Automation), Confluence, Amplitude, Microstrategy, Okr Tooling

Languages

Romanian

Native

English

Advanced

Spanish

Intermediate

Education

Romanian Banking Institute

Financial-Banking Management · Financial-Banking Management · Bucharest, Romania

Certifications & licenses

Project Management Certification

Romania

Statistics

Experience

Total positions 7

Experience in Retail 8 y

Avg length 2 y 11 m

Longest experience 7 y 11 m

Expertise

Recent roles Operating Model & Strategy Execution Partner, Head of Strategy Execution, Head of Commercial Operations

Main industries Retail, Banking and Finance, Information Technology

Main business areas Project Management, Marketing, Quality Assurance

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

December 2025

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Oana based?

Oana is based in Marbella, Spain and can operate in on-site, hybrid, and remote work models.

What languages does Oana speak?

Oana speaks the following languages: Romanian (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Oana have?

Oana has at least 19 years of experience. During this time, Oana has worked in at least 7 different roles and for 4 different companies. The average length of individual experience is 3 years and 9 months. Note that Oana may not have shared all experience and actually has more experience.

What roles would Oana be best suited for?

Based on recent experience, Oana would be well-suited for roles such as: Operating Model & Strategy Execution Partner, Head of Strategy Execution, Head of Commercial Operations.

What is Oana's latest experience?

Oana's most recent position is Operating Model & Strategy Execution Partner at Independent Consultant.

What companies has Oana worked for in recent years?

In recent years, Oana has worked for Independent Consultant and Lottoland.

Which industries is Oana most experienced in?

Oana is most experienced in industries like Retail, Banking and Finance, and Information Technology. Oana also has some experience in Media and Entertainment and Professional Services.

Which business areas is Oana most experienced in?

Oana is most experienced in business areas like Project Management, Marketing, and Quality Assurance. Oana also has some experience in Information Technology, Operations, and Business Intelligence.

Which industries has Oana worked in recently?

Oana has recently worked in industries like Retail, Professional Services, and Media and Entertainment.

Which business areas has Oana worked in recently?

Oana has recently worked in business areas like Marketing, Operations, and Information Technology.

What is Oana's education?

Oana holds a Bachelor in Financial-Banking Management from Romanian Banking Institute.

Does Oana have any certificates?

Oana has 1 certificate: Project Management Certification.

What is the availability of Oana?

Oana is immediately available full-time for suitable projects.

What is the rate of Oana?

Oana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.