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Luciana González-Art Director & Animator

Luciana González - Art Director & Animator - profile avatar
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Córdoba, Argentina

Check rate

Experience

Jan 2025 - Present
Pamplona, Spain

Graphic Designer · Illustrator · Editorial Designer · Motion Designer

BDR Comunicación

Position summary
Graphic Designer · Illustrator · Editorial Designer · Motion Designer at BDR Comunicación
Industries
Advertising
Pharmaceutical
Business areas
Marketing
Explore Editor
  • Graphic design
  • Illustration
  • Editorial design
  • Motion design
  • Confidential pharmaceutical client (NDA) — Anniversary event visual system (signage, editorial design, infographics, illustration & animated digital assets)
Jan 2025 - Present
Madrid, Spain

Graphic Designer · Motion Designer · Editorial Designer · Social Media Designer

Ábbatte

Position summary
Graphic Designer · Motion Designer · Editorial Designer · Social Media Designer at Ábbatte
Industries
Advertising
Media and Entertainment
Business areas
Marketing
Explore Editor
  • Social media assets
  • Editorial layouts
  • Animated content
Jan 2024 - Present
Madrid, Spain

Graphic Designer · Illustrator · Motion Designer

Real Fábrica Española

Position summary
Graphic Designer · Illustrator · Motion Designer at Real Fábrica Española
Industries
Manufacturing
Business areas
Marketing
Product Development
  • Packaging design
  • Signage
  • Vinyl graphics
  • Social media assets
  • Illustration
Jan 2024 - Present
Madrid, Spain

Art Director · Branding Specialist · Visual Identity Designer

Son Comunicación

Position summary
Art Director · Branding Specialist · Visual Identity Designer at Son Comunicación
Industries
Advertising
Business areas
Marketing
  • Art direction
  • Branding
  • Visual identity
Jan 2023 - Present
Madrid, Spain

Art Director · Senior Graphic Designer · Motion Designer · Illustrator

Darwin & Verne

Position summary
Art Director · Senior Graphic Designer · Motion Designer · Illustrator at Darwin & Verne
Industries
Energy
Food and Beverage
Government and Administration
Business areas
Marketing
  • Senior graphic design
  • Illustration
  • Motion design
  • Puleva — Social media design, illustration & motion design (ongoing collaboration, 1+ year)
  • ICEX (Spain Export and Investment) — Graphic design & motion design (ongoing collaboration, 3+ years)
  • Cosentino — Social media design, motion design & editorial assets (Cosentino City Madrid)
  • Pringles — Social media campaign (illustration, motion & graphic design)
  • Correos España — Public tender proposal (animation, illustration & graphic design)
  • TotalEnergies — Public tender proposal (animation, illustration & graphic design)
  • Selfkit — Social media campaign (graphic design & illustration)
Jan 2023 - Dec 2024
Mexico

Art Director · Senior Graphic Designer · Illustrator · Motion Designer

Segart

Position summary
Art Director · Senior Graphic Designer · Illustrator · Motion Designer at Segart
Industries
Food and Beverage
Business areas
Marketing
  • Puratos/Chocolanté — Social media, editorial design, motion design, digital banners, promotional videos, signage, certificates & recipe books
  • Cross-brand projects with Starbucks and Pizza Hut
  • Lecaroz — Graphic design & signage
  • Sensuale — Art direction & visual identity for social media
  • Royal Mixology — Social media design & motion design
  • Custom Culinary — Motion design for social media & event signage
  • Everest — Graphic & motion design for multiple wine brands (Cvne, Royal Oporto, Santa Margherita, Laus)
  • Takis — Packaging design & in-store signage
  • The Host — Social media design & motion design

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Energy, Food and Beverage, Government and Administration, Advertising, Manufacturing, and Pharmaceutical.

Energy
Food and Beverage
Government and Administration
Advertising
Manufacturing
Pharmaceutical
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Product Development.

Marketing
Product Development
Profile match chart

Summary

I'm a digital artist, graphic designer, and 2D animator specializing in illustration and surreal art. I've collaborated on numerous projects through international agencies

I'm a digital artist, art director, and 2D animator focused on surreal and conceptual visual storytelling. My work blends illustration, design, and AI-based creation to develop unique visual identities and narratives for brands and artistic projects worldwide.

Skills

Software

  • A. Illustrator
  • A. Photoshop
  • A. After Effects
  • A. Indesign
  • Trello
  • Figma

Professional

  • Art Direction
  • Graphic Design
  • Editorial Design
  • 2d Animation
  • Digital Illustration
  • Surreal Art
  • Artificial Intelligence

AI

  • Midjourney
  • Chat Gpt
  • Adobe Firefly
  • Google Al Studio
  • Leonardo Ai
  • Ideogram
  • Promeal
  • Grok
  • Gemini
  • Luma
  • Mage
  • Eelevenlabs
  • Runway

Languages

Spanish
Native
English
Advanced

Statistics

Experience

Total positions 6
Experience in Energy 3.5 y
Avg length 2 y 4 m
Longest experience 3 y 7 m

Global experience

Countries worked in 2 (Spain, Mexico)
Primary country Spain

Expertise

Recent roles Graphic Designer · Illustrator · Editorial Designer · Motion Designer, Graphic Designer · Motion Designer · Editorial Designer · Social Media Designer, Graphic Designer · Illustrator · Motion Designer
Main industries Energy, Food and Beverage, Government and Administration
Main business areas Marketing, Product Development

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

Luciana is based in Córdoba, Argentina.

Luciana speaks the following languages: Spanish (Native), English (Advanced).

Luciana has at least 4 years of experience. During this time, Luciana has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 7 months. Note that Luciana may not have shared all experience and actually has more experience.

Based on recent experience, Luciana would be well-suited for roles such as: Graphic Designer · Illustrator · Editorial Designer · Motion Designer, Graphic Designer · Motion Designer · Editorial Designer · Social Media Designer, Graphic Designer · Illustrator · Motion Designer.

Luciana's most recent position is Graphic Designer · Illustrator · Editorial Designer · Motion Designer at BDR Comunicación.

In recent years, Luciana has worked for BDR Comunicación, Ábbatte, Real Fábrica Española, Son Comunicación, and Darwin & Verne.

Luciana is most experienced in industries like Energy, Food and Beverage, and Government and Administration. Luciana also has some experience in Advertising, Manufacturing, and Pharmaceutical.

Luciana is most experienced in business areas like Marketing and Product Development.

The availability of Luciana needs to be confirmed.

Daily rate distribution

0 1 2 3 4
<€320 €320-​480 €480-​640 €640-​800 €800-​960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Rate comparison chart
Daily rate avg. 623 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
600
400
200
Rate comparison chart
Median rate 620 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 29 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.