Denis Ivanov-On a secret mission
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Experience
Group Product Manager, Bolt Market
Bolt
Scaling Bolt Market
Director of Product, Bolt Food & Bolt Market
Bolt
Scaling Delivery
Group Product Manager, Bolt Food
Bolt
Scaling Bolt Food
Product Manager
Bolt
Built Bolt Food
Head of Product Team at Embria Labs
Embria
Embria Labs was created as a r&d department of Embria Group (20+ IT businesses, and growing) in order to find business ideas and launch startups. Since summer 2017 Labs focused entirely on Crypto market.
Key responsibilities:
- finding and elaborating business ideas
- defining product vision and business models
- providing data and estimates for financial modelling
- validating product hypotheses — through market intelligence, networking and prototyping
- competitor analysis: estimating metrics, product strengths and weaknesses
- taking part in startup development (as a guest manager)
- managing a team of up to 5 persons (developer, designer, marketing managers), hiring
Achievements:
- 4 startups launched and running: two influencer marketing platforms, a cashback service for offline FMCG purchases, and a crypto mining farm
- one startup launched and failed: an invoice-factoring service
- a bunch of ideas studied and considered unfavorable (in Logistics, Finance and Crypto industries)
- and few minor projects: a crypto trading bot (fully developed and launched, still working), help with launching a viral video app (formulating the product vision, managed design) etc.
Head of Department of Yandex.Realty
Yandex
Key responsibilities:
- taking part in development and implementation of the new strategy for Yandex.Realty service
- shipping tons of new features, mostly through a/b-testing
- coordination of different teams — developers, testers, admins, designers, marketing managers etc.
- managing of the team (direct supervision of 5–7 people, total — 50+), staff budgeting, hiring managers
Main achievement — pivoting Yandex.Realty from being an aggregator of classifieds to a stand-alone classifieds service, which allowed:
- start working with mobile audience (launched mobile apps and mobile website)
- diversify the revenue sources (implemented pay-per-call model and boosting of ads)
- improve usability of the service and ads quality
Head of Vertical and Thematic Search Department
Yandex
- managed the team while transitioning from a part of the Yandex.Search team to a separate unit (later Yandex.Verticals)
- supported Yandex.Auto, Yandex.Jobs and Yandex.Realty and improved monetisation
- took part in elaborating the strategy of Yandex.Auto, and in the acquisition of Auto.ru
- launched a beta of Interactive Answers API, which would allow webmasters to add interactive content to snippets of their websites on the search results page — a part of a major “Yandex Islands” project
Head of Thematic Search Verticals Group
Yandex
Key responsibilities:
- launching a series of small thematic verticals (search for general reviews, chords, books etc) within the main Yandex Search and other major verticals
- launching new reviews implementations, supporting the old ones
- managing a group of managers (2–4 persons), hiring
Key launches:
- Businesses reviews at Yandex.Maps
- Search and ranking engine for Yandex.Store
- Desktop version of the App Search
Project/Product Manager
Yandex
Key responsibilities:
- forming product launches and updates, getting stakeholders' approvals
- coordinating the project teams: developers, designers, testers, support specialists and other
- negotiating with partners, forming agreements on aggregating their content
- developing a general platform for introducing reviews into different Yandex verticals (like Yandex.Auto, Yandex.Jobs, Yandex.Maps etc)
Achievements:
- launched two new sections at Yandex.Auto (an automotive classified aggregator) on the newly-developed reviews platform: Reviews — for user-generated reviews, and Articles — for professional reviews from car magazines
- launched a Search vertical for iOS and Android applications — to improve Yandex Search results for then-emerging queries about mobile apps
Manager of Yandex Affiliate Network Program
Mixmarket (Affiliate Network)
In 2006 Yandex launched it's Advertising Network, and MixMarket.BIZ was one of several companies acting as an intermediary to manage publishers (until 2014, when Yandex shut down this type of partnerships).
So in 2007 I joined MixMarket to manage and improve that service.
Key responsibilities:
- Developing and improving the affiliate program of Yandex Advertising Network
- Creating a loyal community of affiliates to prevent churn
- Managing payouts to affiliates
- Lobbying publishers' needs at Yandex
What's done:
- launched a bonus program for affiliates
- supported affiliates (at first on my own, later a dedicated support agent was hired)
- wrote and updated HowTos, FAQs and other documentation
- made MixMarket.BIZ forum much more lively by posting useful content and encouraging affiliates to discuss things
- managed several updates in interfaces (improved support and reports system)
- made payouts much faster (~3-7 days down to 1-2 days since confirmed)
- launched a few promos for the affiliates
Search Engine Optimization Specialist
ADLABS (ООО Адлабс.ру)
Responsibilities
- analyzing clients' websites and writing recommendations to improve search engine rankings
- buying links, writing search engine optimized texts, selecting keywords, etc.
- after switching to MixMarket as my main job — advising colleagues and managing payments for links.
Achievements:
- built a unified process for buying links for all the company's clients (more than 50 projects)
- developed a semi-automatic method to check the quality of bought links (so that we could spend way less than an average competing SEO agency — perhaps a 3-5x cost saving, but it's really hard to tell for sure)
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Food and Beverage, Real Estate, Advertising, and Banking and Finance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Operations, Strategy, Project Management, Marketing, and Quality Assurance.
Summary
10+ years of product/project management experience in different industries: Classifieds, AdTech, Search engines. Then Food and now Grocery delivery.
Skills
- Product Management
- Web Project Management
- Project Management
Languages
Education
Moscow State University
Specialist · Theoretical and Applied Linguistics · Moscow, Russian Federation
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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