Mariam Hakhoyan - Director of Product

Q: Where is Mariam based?

Mariam is based in Rome, Italy .

Q: What languages does Mariam speak?

Mariam speaks the following languages: Armenian (Native), Russian (Native), English (Advanced), French (Intermediate), Italian (Intermediate) .

Q: How many years of experience does Mariam have?

Mariam has at least 16 years of experience. During this time, Mariam has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 3 years and 7 months . Note that Mariam may not have shared all experience and actually has more experience.

Q: What is Mariam's latest experience?

Mariam's most recent position is Director of Product at Rikorda S.c.a r.l. .

Q: What companies has Mariam worked for in recent years?

In recent years, Mariam has worked for Rikorda S.c.a r.l. , Scand LLC , and NexusTek .

Q: Which industries is Mariam most experienced in?

Mariam is most experienced in industries like Information Technology , Banking and Finance , and Fashion . Mariam also has some experience in Retail , Sport , and Healthcare .

Q: Which business areas is Mariam most experienced in?

Mariam is most experienced in business areas like Product Development , Business Intelligence , and Information Technology . Mariam also has some experience in Customer Service and Strategy .

Q: Which industries has Mariam worked in recently?

Mariam has recently worked in industries like Information Technology , Banking and Finance , and Healthcare .

Q: Which business areas has Mariam worked in recently?

Mariam has recently worked in business areas like Product Development , Business Intelligence , and Customer Service .

Recommended expert

Rome, Italy

Experience

Aug 2024 - Present

1 year 9 months

Director of Product

Rikorda S.c.a r.l.

Spearhead end-to-end strategy and roadmap for a high-scale CRM automation platform.
Built an AI-powered CMS design system, increasing engineering velocity by 40% and cutting release cycles by 33%.
Defined marketplace growth strategies, resulting in a 30% reduction in funnel friction and 25% increase in conversion.
launched analytics frameworks and managed comprehensive backlogs, bridging engineering, design, and business.

Dec 2021 - Dec 2025

4 years 1 month

Product Manager

Scand LLC

Led development for an AI-powered fintech platform, focusing on growth and onboarding optimization.
Redesigned the onboarding journey using AI personalization, contributing to a 35% increase in LTV.
utilized A/B testing and funnel optimization to drive activation from 42% to 68%.
Integrated predictive retention models that successfully decreased customer churn by 28%.

Jan 2020 - Nov 2021

1 year 11 months

User Experience Lead

NexusTek

Directed UX strategy for 15+ SaaS and enterprise products (Finance, Healthcare, Travel).
Minimized onboarding-related support tickets by 50–75% by streamlining user flows.
Led user research and journey mapping to identify friction points and inform the product roadmap.

Jan 2018 - Oct 2020

2 years 10 months

Product Designer

Nike

Optimized global e-commerce platforms, focusing on marketplace navigation and mobile usability.

Aug 2013 - Dec 2017

4 years 5 months

UI/UX Designer

Upwork

Designed MVPs and scalable UI/UX solutions for diverse startups, focusing on rapid prototyping.

Jul 2009 - Jul 2012

3 years 1 month

Technical Writer

NI (National Instruments)

Translated complex engineering software concepts into user-friendly documentation.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Banking and Finance, Fashion, Retail, Sport, and Healthcare.

Information Technology

Banking and Finance

Fashion

Retail

Sport

Healthcare

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Business Intelligence, Information Technology, Customer Service, and Strategy.

Product Development

Business Intelligence

Information Technology

Customer Service

Strategy

Summary

Strategic Senior Product Manager with 10+ years of experience building and scaling digital products across SaaS, fintech, e-commerce, and marketplace sectors. Expert in AI-driven development, product strategy, and UX optimization. Proven track record of increasing LTV by 35% and improving activation rates through rigorous experimentation. Currently pursuing an Executive MBA to lead global AI innovation.

IMPACT HIGHLIGHTS

Revenue: Increased LTV by 35% via AI-driven onboarding.
Engagement: Improved activation from 42% to 68% via UX experimentation.
Retention: Reduced churn by 28% using predictive retention models.
Efficiency: Accelerated development velocity by 40% via scalable design systems.
Market Entry: Reduced product time-to-market by 33%.

Skills

Product Management: Strategy, Roadmapping, Gtm Strategy, Prioritization, Plc.
Analytics & Ai: A/b Testing, Mixpanel, Generative Ai Integration, Prompt Engineering, Predictive Modeling.
Ux Strategy: User Research, Journey Mapping, Rapid Prototyping, Usability Testing.
Tools: Jira, Linear, Notion, Figma, Claude, Cursor, Replit, Flutter, Swift, Wordpress.

Languages

Armenian

Native

Russian

Native

English

Advanced

French

Intermediate

Italian

Intermediate

Education

Oct 2025 - Jun 2026

Robert Kennedy College

Executive MBA · Zürich, Switzerland

Oct 2003 - Jun 2007

Yerevan State University

Bachelor’s in Journalism · Journalism · Yerevan, Armenia

Certifications & licenses

Advanced Scrum Product Owner

Google Prompting Essentials

Google UX Design

NVIDIA AI Infrastructure

Statistics

Experience

Total positions 6

Experience in Information Technology 13.5 y

Avg length 2 y 11 m

Longest experience 4 y 4 m

Expertise

Recent roles Director of Product, Product Manager, User Experience Lead

Main industries Information Technology, Banking and Finance, Fashion

Main business areas Product Development, Business Intelligence, Information Technology

Qualifications

Highest degree Master

Certifications earned 4

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Mariam based?

Mariam is based in Rome, Italy.

What languages does Mariam speak?

Mariam speaks the following languages: Armenian (Native), Russian (Native), English (Advanced), French (Intermediate), Italian (Intermediate).

How many years of experience does Mariam have?

Mariam has at least 16 years of experience. During this time, Mariam has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 7 months. Note that Mariam may not have shared all experience and actually has more experience.

What roles would Mariam be best suited for?

Based on recent experience, Mariam would be well-suited for roles such as: Director of Product, Product Manager, User Experience Lead.

What is Mariam's latest experience?

Mariam's most recent position is Director of Product at Rikorda S.c.a r.l..

What companies has Mariam worked for in recent years?

In recent years, Mariam has worked for Rikorda S.c.a r.l., Scand LLC, and NexusTek.

Which industries is Mariam most experienced in?

Mariam is most experienced in industries like Information Technology, Banking and Finance, and Fashion. Mariam also has some experience in Retail, Sport, and Healthcare.

Which business areas is Mariam most experienced in?

Mariam is most experienced in business areas like Product Development, Business Intelligence, and Information Technology. Mariam also has some experience in Customer Service and Strategy.

Which industries has Mariam worked in recently?

Mariam has recently worked in industries like Information Technology, Banking and Finance, and Healthcare.

Which business areas has Mariam worked in recently?

Mariam has recently worked in business areas like Product Development, Business Intelligence, and Customer Service.

What is Mariam's education?

Mariam holds a Master from Robert Kennedy College and a Bachelor in Journalism from Yerevan State University.

Does Mariam have any certificates?

Mariam has 4 certificates. Among them, these include: Advanced Scrum Product Owner, Google Prompting Essentials, and Google UX Design.

What is the availability of Mariam?

Mariam will be available from April 2026.

What is the rate of Mariam?

Mariam's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.