Mariam Hakhoyan-Director of Product
Check rate
Experience
Director of Product
Rikorda S.c.a r.l.
- Spearhead end-to-end strategy and roadmap for a high-scale CRM automation platform.
- Built an AI-powered CMS design system, increasing engineering velocity by 40% and cutting release cycles by 33%.
- Defined marketplace growth strategies, resulting in a 30% reduction in funnel friction and 25% increase in conversion.
- launched analytics frameworks and managed comprehensive backlogs, bridging engineering, design, and business.
Product Manager
Scand LLC
- Led development for an AI-powered fintech platform, focusing on growth and onboarding optimization.
- Redesigned the onboarding journey using AI personalization, contributing to a 35% increase in LTV.
- utilized A/B testing and funnel optimization to drive activation from 42% to 68%.
- Integrated predictive retention models that successfully decreased customer churn by 28%.
User Experience Lead
NexusTek
- Directed UX strategy for 15+ SaaS and enterprise products (Finance, Healthcare, Travel).
- Minimized onboarding-related support tickets by 50–75% by streamlining user flows.
- Led user research and journey mapping to identify friction points and inform the product roadmap.
Product Designer
Nike
- Optimized global e-commerce platforms, focusing on marketplace navigation and mobile usability.
UI/UX Designer
Upwork
- Designed MVPs and scalable UI/UX solutions for diverse startups, focusing on rapid prototyping.
Technical Writer
NI (National Instruments)
- Translated complex engineering software concepts into user-friendly documentation.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Banking and Finance, Fashion, Retail, Sport, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Business Intelligence, Information Technology, Strategy, and Customer Service.
Summary
Strategic Senior Product Manager with 10+ years of experience building and scaling digital products across SaaS, fintech, e-commerce, and marketplace sectors. Expert in AI-driven development, product strategy, and UX optimization. Proven track record of increasing LTV by 35% and improving activation rates through rigorous experimentation. Currently pursuing an Executive MBA to lead global AI innovation.
IMPACT HIGHLIGHTS
- Revenue: Increased LTV by 35% via AI-driven onboarding.
- Engagement: Improved activation from 42% to 68% via UX experimentation.
- Retention: Reduced churn by 28% using predictive retention models.
- Efficiency: Accelerated development velocity by 40% via scalable design systems.
- Market Entry: Reduced product time-to-market by 33%.
Skills
- Product Management: Strategy, Roadmapping, Gtm Strategy, Prioritization, Plc.
- Analytics & Ai: A/B Testing, Mixpanel, Generative Ai Integration, Prompt Engineering, Predictive Modeling.
- Ux Strategy: User Research, Journey Mapping, Rapid Prototyping, Usability Testing.
- Tools: Jira, Linear, Notion, Figma, Claude, Cursor, Replit, Flutter, Swift, Wordpress.
Languages
Education
Robert Kennedy College
Executive MBA · Zürich, Switzerland
Yerevan State University
Bachelor’s in Journalism · Journalism · Yerevan, Armenia
Certifications & licenses
Advanced Scrum Product Owner
Google Prompting Essentials
Google UX Design
NVIDIA AI Infrastructure
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Mariam is based in Rome, Italy.
Mariam speaks the following languages: Armenian (Native), Russian (Native), English (Advanced), French (Intermediate), Italian (Intermediate).
Mariam has at least 16 years of experience. During this time, Mariam has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 8 months. Note that Mariam may not have shared all experience and actually has more experience.
Based on recent experience, Mariam would be well-suited for roles such as: Director of Product, Product Manager, User Experience Lead.
Mariam's most recent position is Director of Product at Rikorda S.c.a r.l..
In recent years, Mariam has worked for Rikorda S.c.a r.l., Scand LLC, and NexusTek.
Mariam is most experienced in industries like Information Technology, Banking and Finance, and Fashion. Mariam also has some experience in Retail, Sport, and Healthcare.
Mariam is most experienced in business areas like Product Development, Business Intelligence, and Information Technology. Mariam also has some experience in Strategy and Customer Service.
Mariam has recently worked in industries like Information Technology, Banking and Finance, and Healthcare.
Mariam has recently worked in business areas like Product Development, Business Intelligence, and Strategy.
Mariam holds a Master from Robert Kennedy College and a Bachelor in Journalism from Yerevan State University.
Mariam has 4 certificates. Among them, these include: Advanced Scrum Product Owner, Google Prompting Essentials, and Google UX Design.
The availability of Mariam needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Vadim Romanenko
Alexandros Shomper
David Pagliari
Oleksii Bondarenko
Chrisabel Prischl
Chris Wolf
Jens Rusitschka
Anna Moiseeva
FRATCH Freelancer
Christian Kählig
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Director of Product
Matteo Diana
Claudius Warwitz
Sascha Jürgens
Thomas Büdinger
Christiane Neher
Marc Pedri
Reuben Chircop
Andre Kholodov
Claudia Helming
Thomas Gaiser
Nearby freelancers
Professionals working in or nearby Rome, Italy
Roberto Tagliento
Francesco Schena
José Salvador Basile
Giuditta De simone
Alberto Verderi
Joseph Miller
Diana Murillo
Christian Kobsa
Graziella Moschella
Elena Pidhorodetska
