ANT+ Experts in Hamburg

• Classic press work
• Development and implementation of communication strategies for individual Enertrag projects such as wind farms
• Development and implementation of a crisis communication strategy
• Development and implementation of media monitoring to analyze which media/journalists publish Enertrag topics
• Advising the board and the communications management

The online service "Special Use of Streets and No-Parking Zone" was in a partially completed state. The following tasks had to be carried out to reach final completion:

• Preparation of an expert report on the status of the online service, and recommendations for action
• Ensuring that all LEIKAS to be used are available (service catalog / service descriptions of the authorities)
• Creating and aligning concepts for complex IT projects (business/IT concepts, architecture, interfaces, roadmaps)
• Requirements management
• Multi-project management with 3 stakeholders (Police, Dataport, development company)
• Determining resource needs
• Coordination to identify technical requirements through the IT architects
• Creating use cases and test cases
• Creating action items
• Managing external IT service providers
• Coordination and management of all activities
• Conflict resolution / business mediation
• User Acceptance Test (UAT) and acceptance by Hamburg Police (Traffic Directorate, Policy Department, Central Road Traffic Authority)

Technical environment: .NET, EfA minimum requirements, Leikas, Administrative Procedure Act (VwVfG), HWG (Hamburg Roads Act), Atlassian Jira, Confluence, MS Office

• Strategic consulting for the implementation of a CTV sales concept in the livestreaming area - sports
• Consulting and support in selecting sales partners
• Strategic consulting and screening of ad technologies, their integration, and delivery of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

• Building a data integration platform for high, medium, and low voltage assets for contextual analysis of time series with master data from the SCADA control system (IEC 60870 104), INIS, and SAP.
• Responsibility for the architecture and implementation of the solution, as well as sparring partner for the Product Owner.
• Use of Kotlin, Spring Boot, Maven, TimescaleDB, PostgreSQL, liquibase, Elements IoT, Docker, Kubernetes, Grafana, Python, jupyter, and various API gateways.

• Founded the company as a full-service consulting firm focused on purchasing and supply chain
• Commercial management of the company
• Digitalization and automation of work steps to reduce process costs
• Project management for optimization projects
• Connecting German companies with manufacturers abroad to achieve shorter delivery times and lower procurement costs at the same time
• Organizing B2B meetings between international companies
• Research on procurement markets (BestCostCountry) for the production of complex welded assemblies
• Taking on interim management assignments

• Definition and setup of the subject areas
• Building a governance model for the department with the areas of responsibility
• IT strategy, project management, process management, and quality and sustainability management
• Developing a communication strategy within the group
• Creating the IT strategy
• Designing templates, guidelines, and processes for consistent work
• Capturing strategic guardrails and grouping ongoing projects – deriving a roadmap for strategic planning
• Reviewing ongoing projects
• Creating staffing calculations and volume structure
• Defining job profiles

Due to founding another company during Corona, the managing director stepped back from day-to-day operations, which left the team without leadership for around 3 years.

My task was to train a new Product Owner, form a cohesive team from the group of developers and the Product Owner, and coach this newly formed team into a state where self-organized value delivery for the customer was possible again.

Due to the political situation in the US, revenue dropped at my client's main customer, which made a change in the business model necessary for my client. I was allowed to support the transition from a service provider to an AI-first company with a broad customer base in an advisory and strategic role, hire staff, and facilitate several C-level negotiations between my client and its new customers.

TASKS

• Training the team and management in Scrum and agile ways of working
• Coaching a junior Product Owner to PSPO II level
• Mediation of conflicts during change processes
• C-level consulting and moderation of negotiations
• Developing and evaluating business models
• Leading the hiring process for 4 new employees

ACHIEVEMENTS

• Successfully coached the Product Owner to PSPO II level
• Formed a cohesive Scrum team from a team without leadership
• Restored self-organized value delivery for the customer
• Successful transformation to AI-native development (Claude)
• Successful change of the customer's business model

TOOLS & METHODS

• Team building
• NVC by Rosenberg
• Conflict management
• Workshop facilitation
• Negotiation facilitation
• Leadership coaching
• Personio hiring

• Led strategic IT and process consulting projects, streamlined business processes, and aligned IT systems with business goals, resulting in a 20% improvement in organizational efficiency.
• Led international transformation projects using agile and traditional methods, managing a cross-functional team of more than 15 professionals and delivering solutions on time and within budget.
• Developed cloud-based ERP/CRM systems (Salesforce, Infor, Microsoft) for clients, ensuring seamless integration and reducing system downtime by 30%.
• Led large-scale change management initiatives, actively involving stakeholders at all levels and driving the successful rollout of innovative systems in global organizations.
• Led requirements analysis and the tender process for clients, identified cost-saving opportunities, and improved operational workflows.

• Independent HR consulting with a focus on remote and project-based collaboration
• Support across HR Business Partnering, HR Operations and Recruiting
• Advice and support on operational HR topics throughout the employee lifecycle
• Support for managers with people-related and HR matters
• Flexible, pragmatic support for companies and HR teams requiring additional capacity
• Conceptualisation and implementation of digital brand presences, including the development and launch of two websites within a short timeframe using AI-supported tools – from structure and content to implementation and publication

The consultant's responsibilities/actions are:

• Consulting on the migration of material master & PP Master data
• Prepare Article List template for Cutover Phase
• Implementation of data cleansing measures using individual and bulk changes
• SAP all mandatory fields data extraction regarding Business needed
• SAP migration, Cutover, Testing, BAT, UAT
• Align with the multiple Stakeholders regarding Data from Legacy and SAP System
• Deployed SAP MM best practice (guided configurations, active methodologies and road map for project initiation)

SAP ERP | SAP GEMINI | SAP Fields Coordination | Documentation | SAP IDoc | SAP Integration | SAP End-to-End Process | SAP MM (Material Management) | SAP Functional Consultant | SAP Gap analysis | SAP MDM (Master Data Management) | Data Migration & Management

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

• Development of marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels, campaign structures, and conversion optimization
• Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
• SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
• Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
• Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
• As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

• Fractional CMO for mid-sized companies, growing businesses, and startups
• Performance marketing and SEA with more than 14 years of hands-on experience
• AI in marketing processes, as a way of working rather than a tool demo

• Onboarded and conducted comprehensive documentation and system analysis to assess the existing data infrastructure, facilitating rapid integration and collaboration across functional data teams (modelling, processing, reporting).
• Collaboratively defined the architecture and project structure for a central data pipeline repository, including hierarchical standards, knowledge management strategies, and role-specific responsibilities, enhancing maintainability and onboarding speed.
• Evaluated and validated open-source data routing tools (Airbyte, Apache NiFi, Dragster) for ingest and sync requirements in retail analytics, including local benchmarking and error-state testing.
• Led the design and deployment of Airbyte in Kubernetes, creating customized Helm charts, securing secrets handling, and configuring Ingress with TLS and internal DNS routing, ensuring full API and UI accessibility.
• Troubleshot and resolved Ingress controller issues, iterating through multiple stages of debugging and testing, and documented setup and replication steps for scalable reuse.
• Mapped data models to ARTS standard, supporting schema alignment for ERP and reporting use cases, and coordinated review loops to align future data processing logic.
• Drafted strategic 1-pagers comparing MinIO, Pub/Sub, and routing architectures, providing technical guidance for architectural decisions and investment planning.
• Enabled secure access and authentication mechanisms, including initial evaluation for SAML integration, cluster-level configuration reviews, and service annotation improvements.

Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform