Find the best Head of Public Relations in Berlin in minutes from 15,000 CVs with the power of AI
Bring in senior PR leadership for media relations, crisis communication, executive messaging, corporate storytelling, and product launches. Get fast, precise matching with vetted, available freelancers who can step in quickly and work with your team.
About the role
PR leadership
A Head of Public Relations sets the message and protects the reputation of the company. The role connects strategy, media outreach, executive visibility, and internal alignment so every public statement supports the same story.
Typical work
- Build and steer PR strategy for launches, growth, or change.
- Shape key messages, talking points, and media angles.
- Handle press outreach, interviews, and journalist relationships.
- Prepare crisis communication and rapid response plans.
- Align PR with marketing, investor relations, legal, and leadership.
Key skills
Strong professionals combine sharp writing with calm judgment. They know how to brief spokespeople, manage sensitive topics, and turn complex business themes into clear public language.
- Media relations and newsroom awareness
- Executive communications and speech support
- Crisis communication and issues management
- Corporate positioning and reputation work
- Clear German and English communication, which matters often in Berlin
Tools and channels
The work often spans press lists, newsroom monitoring, media databases, stakeholder maps, and approval workflows. Depending on the assignment, a freelance Head of Public Relations may also work on LinkedIn messaging, event comms, founder profiles, and owned content.
Common settings include B2B tech, consumer brands, mobility, health, fintech, and growing companies that need a steady PR hand without adding permanent headcount.
When to hire
Companies bring in a freelance Head of Public Relations when they need senior support for a launch, a leadership change, a reputation issue, or a temporary gap in the communications team. It also works well when the company needs outside perspective before entering a new market or speaking to German media.
In Berlin, this often fits startups, scale-ups, agencies, and international teams that need someone who can move between remote collaboration and on-site meetings with leadership or press partners.
What strong looks like
A strong Head of Public Relations is not only a good writer. They are structured, discreet, fast to understand the business, and careful under pressure. They ask the right questions early, define approval paths, and know when a story is ready for public attention and when it is not.
They should be able to show:
- Clear examples of PR strategy and execution
- Experience with sensitive or high-stakes communication
- A solid grasp of media priorities and pitch quality
- Confident coordination with executives and internal teams
Meet FRATCH Heads of Public Relations
Sascha Brossmann
Fractional CPO / VP Product / Head of Product / Product Lead
Last position:
Parent at Full-time Parent
Nikhil Kashid
Head of Product (Contract)
Last position:
Head of Product (Contract) at illuminem
- Leading product strategy and platform development for B2B sustainability solutions.
Jannis Wunderle
Interim Head of Product / Product Manager
Last position:
Product Management Consultant at reliance
- Translated the company’s ESG vision and strategy into a scalable product concept, defining user personas and end-to-end customer journeys.
- Designed a web application covering the full ESG transformation lifecycle.
- Built an interactive prototype (Base44) with user management and core features, enabling rapid stakeholder validation and alignment.
Tovah Simon
Head of Product
Last position:
Head of Product at Upstream
- Architected a business strategy and aligned product strategy increasing organizational clarity, focusing on investor and marketing communication.
- Established Product Market Fit process to refine target customers and use cases.
- Developed business monetization strategies and roadmap aimed at achieving platform profitability within 2-years.
- Assessed operational cost and drafted cost-saving measures doubling runway.
Bari Baykal
Head of Production
Last position:
Head of Production at Flavor3d
- Supervised and coached a team of 5 PMs and producers, facilitating seamless daily CGI and 3D production operations for the automotive industry
- Managed end-to-end production processes from bidding, presentation, tracking to invoicing, resulting in a streamlined workflow
- Strategically handled resource planning, leading to optimized project delivery
- Cultivated strong client relationships through effective management and communication
- Coached teams in Scrum and Kanban methods
Lana Khimka
Product-Led Transformation Consultant
Last position:
Product-Led Transformation Consultant at Morressier
- Morressier is an AI-powered research publishing platform focused on data integrity
- Rebuilt team structure, processes, and decision cadence to improve product velocity and operational focus
- Introduced OKRs and goal-driven execution, strengthening alignment and accountability across product, engineering, and leadership
- Strengthened product performance and contributed to Morressier’s successful acquisition by Molecular Connections
Juliane Dummler
Head of Production
Last position:
Head of Production at SDI Media Synchronstudio
Discover over 15,000 top freelancers
Heads of Public Relations statistics
Typical experience
23 years
Average project duration
3 years
Certifications per freelancer
1
Top business areas
Product Development, Operations, Strategy
Top industries
Information Technology, Banking and Finance, Healthcare
Most common languages
English, German, French
Bachelor's degree or higher
100%
Master's degree or higher
71%
Doctorate
14%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Heads of Public Relations & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Need clarity? Check out our simple overview of FRATCH
A Head of Public Relations owns the public story of the company. They plan messaging, lead media outreach, support spokespeople, and manage issues that could affect reputation. In many cases, they also coordinate with marketing, legal, and leadership so the company speaks with one voice.
A freelance Head of Public Relations makes sense when you need senior help for a launch, a crisis, a leadership transition, or a temporary gap in the comms team. It is also a strong option when the scope is focused and you do not want a long hiring process. Many companies use freelance support to add experience quickly without building a permanent role too early.
A Head of Public Relations usually sits above day-to-day execution and sets the direction for the function. A PR Manager may handle outreach and workflow, while a Communications Director often covers a broader internal and external remit. Titles vary by company, so the real question is whether you need senior PR leadership or mainly operational support.
The most important skills are media judgment, sharp writing, crisis handling, and the ability to brief executives well. A strong Head of Public Relations also understands how to tailor the message for journalists, customers, and internal stakeholders. In Berlin, English and German are often both relevant, depending on the company and target media.
A freelance Head of Public Relations should be able to start with a clear assessment of the situation, define priorities, and work with minimal ramp-up time. They often bring their own process for message development, press outreach, and approval handling. Good freelancers are comfortable stepping into existing teams without creating extra noise.
Both can work, depending on the assignment. A Head of Public Relations may need on-site time for leadership workshops, interviews, crisis meetings, or event support, but much of the planning and writing can be done remotely. Berlin companies often prefer a mix when the topic is sensitive or when the company has frequent German media contact.
Look for clear examples of strategy, message discipline, and calm work under pressure. A strong Head of Public Relations can explain how they handled difficult topics, shaped media interest, and kept leadership aligned. Ask for sample approaches, not just polished language, so you can see how they think.
Berlin companies often hire a Head of Public Relations for startup launches, growth-stage visibility, employer reputation, and international market entry. The role is also useful when a company needs better access to German media or wants stronger executive messaging. That is especially relevant for teams with mixed local and international audiences.
Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
