Joel V.-Design Engineer · UI Designer
Check rate
Experience
Front End Lead Developer
Leadtech
- Led front-end delivery in a 12-person product team for travel assistance and visa advisory services across Latin American, European and Asian markets.
- Evolved the platform from 2 GraphCMS-based websites into a dynamic design system supporting 10+ visual styles across 20+ websites, localised into Spanish, French, Chinese and Portuguese.
- Supported expansion from 9 to 32 markets worldwide through the design and development of conversion-focused interfaces: landing pages, visa advisory forms, payment-page options, pop-ups, side landing pages for new products and resale email templates.
- Collaborated with the UX team on monthly A/B tests and analysis of user behaviour patterns.
- Translated Figma designs into production with designers, building reusable UI components, design tokens and responsive patterns; ran visual, cross-browser and visual QA.
Freelance UI Designer & Web Developer
Leadtech
- Designed and built websites, landing pages email marketing and print media assets for independent clients, handling design and development end to end.
- Last project: Designed and developed the JBT Aviation Consultancy website end-to-end, from visual direction and responsive UI through frontend implementation and deployment.
Web Developer
Catalytic Sound
- Designed and developed digital experiences for an independent music label, combining visual direction with development.
- Supported e-commerce functionality, content structure and custom front-end implementation.
Junior Front End Developer
Brainloaded
- Designed and developed websites and digital interfaces; supported front-end implementation and web content design.
Graphic Design Intern
4Media Digital
- Assisted with web content design and graphic production.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Tourism, Aerospace and Defense, Media and Entertainment, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Product Development, Marketing, and Quality Assurance.
Summary
Design engineer with a graphic design background and 10+ years of experience in visual systems, interface design and frontend implementation. At Leadtech I grew a two-site platform into a multi-brand design system serving 20+ multilingual websites, working inside a 12-person product team. Key areas of work: UI, conversion-focused interfaces, design systems, and designer-to-developer handoff.
Available for freelance contracts and independent collaborations with product teams, startups and creative studios.
Skills
Design:
- Design Systems
- Design Token Pipelines
- Prototyping
- Storybook
- Figma
- Photoshop
- Illustrator
Front-End:
- React
- Typescript
- Javascript
- Html
- Css
- Sass
- Responsive Ui
- Vite
- Next.Js
- Gatsby
- Astro
- Wordpress
Workflow:
- Figma-To-Code
- Component Systems
- Ai Assisted Tools
- Git
Quality:
- Responsive Qa
- Visual Qa
- Jest
- Browserstack
- Cross-Browser Testing
- Playwright
Languages
Education
Gutenberg Foundation (for Graphic Arts)
Graphic Design Degree · Graphic Design · Barcelona, Spain
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Joel is based in Barcelona, Spain and can operate in on-site, hybrid, and remote work models.
Joel speaks the following languages: Spanish (Native), Italian (Native), English (Advanced), French (Elementary).
Joel has at least 11 years of experience. During this time, Joel has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 3 months. Note that Joel may not have shared all experience and actually has more experience.
Based on recent experience, Joel would be well-suited for roles such as: Front End Lead Developer, Freelance UI Designer & Web Developer, Web Developer.
Joel's most recent position is Front End Lead Developer at Leadtech.
In recent years, Joel has worked for Leadtech.
Joel is most experienced in industries like Information Technology, Aerospace and Defense, and Tourism. Joel also has some experience in Media and Entertainment and Advertising.
Joel is most experienced in business areas like Information Technology, Product Development, and Marketing. Joel also has some experience in Quality Assurance.
Joel has recently worked in industries like Aerospace and Defense, Information Technology, and Tourism.
Joel has recently worked in business areas like Information Technology, Marketing, and Product Development.
Joel holds a Bachelor in Graphic Design from Gutenberg Foundation (for Graphic Arts).
Joel is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 23 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Marin M.
Adrian R.
Mike B.
Alexandros S.
Sara A.
João Pedro J.
Anna M.
Björn W.
Frank M.
Rocco G.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Front End Lead Developer
Danel C.
Simona T.
Alejandra R.
Juan O.
Carlos M.
Alessandro L.
Ivan P.
Stefan H.
Ricardo C.
David V.
Nearby freelancers
Professionals working in or nearby Barcelona, Spain
Marc H.
Jordi M.
Tina L.
Arda G.
Christine V.
Rogelio A.
Pavel T.
Kolja I.
Raphael S.
Adam S.
