Farren (E.) Bennett-Sabbatical / Caregiver
Check rate
Experience
Sabbatical / Caregiver
Sabbatical / Caregiver
This sabbatical allowed me to focus my full attention on caring for an unexpectedly ill family member, while staying up on changing industry trends.
Executive and Corporate Communications, Senior Manager
Hilti North America
- Managed content strategy and production for key executives, ensuring brand consistency across all media.
- Counseled CEO and C-suite on internal and external communications messaging, including crisis situations.
- Led collaboration across team silos (social media, social impact, HR, DEI, and traditional/retail sales) to produce content strategy calendars, ensuring that company initiatives were effectively harmonized across relevant media.
- Managed DFW media relations; spokesperson for market.
- Executive producer of monthly CEO Business Update and quarterly townhall; wrote all content, developed slides, managed live Q&A sessions.
- Wrote content for key executives for speeches, in-person presentations and the media.
Corporate Communications, Senior Manager
Hilti North America
- Developed content strategies for online campaigns, including executive LinkedIn posts.
- Created and managed intranet content relevant to executives, finance, HR and marketing.
- Implemented the first collaborative cross-team communications cycle, ensuring all activities relevant to target audiences were captured and communicated.
- Translated executive voices and customer needs into content for targeted internal and external media.
- Developed and maintained the “This is Hilti” presentation used by over 3,000 sales employees with their customers.
- Wrote successful nomination for Most Admired CEO, Dallas Business Journal, 2019.
- Authored “World Trade Center: Hilti Emergency Response and Rebuilding,” highlighting the 18-year journey of team members and front-line construction workers from Sept. 11, 2001, through the completion of Towers 2, 3 & 4 in 2018.
Talent Attraction Manager
Hilti North America
- Developed, wrote and edited all content for new career websites (US and Canada) using the Drupal CMS.
- Rewrote all recruitment marketing material and executed online content management strategy, including geotargeted advertising.
- Wrote and secured best employer awards, including the first Glassdoor Top 100 in the US and Top 100 Great Place to Work©.
- Ideated employer brand and recruitment marketing into new areas.
- Managed vendors, including LinkedIn, Glassdoor, local and global creative agencies, and freelance creatives.
Senior Global Brand Consultant
Hilti Group Headquarters
- Served as primary brand and communications consultant between global HQ and five European business hubs (Paris, Manchester, Munich, Milan, and Moscow); coached hub communications teams and led leadership workshops on brand strategy development.
- Global project leader for employer branding strategy: scoped projects, conducted market research, defined target personas, facilitated senior-level workshops, and developed employer value propositions.
- Selected and led a global, cross-functional team and brand agencies.
- Built the company’s first Employer Brand ecosystem and prioritized a multi-year execution roadmap with executive buy-in.
- Strategized and revised over 30 static websites into best-in-class recruitment storytelling platforms.
- Hired and supervised the company’s first global transcreation agency, translating English master content into 20+ languages.
Brand Strategy & Consulting Manager
Hilti Global Headquarters
Led the first integrated marketing campaign development across diverse countries and regions to centralize global communications development and optimize costs while allowing for local customization.
International Brand and Communications Manager
Hilti Global Headquarters
Guided the global development of communication assets and positioning of products, addressing the needs of local markets.
Core team developing global brand strategy.
Consultant to
Head of Marketing Communications
Hilti North America
- Managed a team of 10 responsible for all internal and customer-facing communications.
- Oversaw a $3 million annual budget.
Head of Communications
Tulsa Chamber of Commerce
- Managed four-person team communicating with membership, government and donors.
- Wrote weekly newsletter, annual report and speeches for the president.
- Served as chamber media spokesperson.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Construction, Manufacturing, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, and Human Resources.
Summary
Communications professional with extensive national and global experience developing global and local brand strategy, execution, and tracking. Executive communications and employer branding leadership.
Skills
Project Management
Content Strategy
Writing And Storytelling
Spokesperson
Media Relations
Mentor
Seo
Google Adwords
Cms: Drupal And Falcon
Wordpress
Adobe Suite
Asana
Intranet Management (Sharepoint)
Ms Suite Powerpoint, Excel, Project, Word, Teams
Languages
Education
Arkansas State University
Bachelor of Science in Communications · Communications · Jonesboro, United States
Certifications & licenses
Executive Communications Summit
Lean Training, Yellow Belt In Organization Processes
Inclusion, Equity And Community Building
Univ. North Texas
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Farren is based in McKinney, United States and can operate in on-site, hybrid, and remote work models.
Farren speaks the following languages: English (Advanced), German (Intermediate).
Farren has at least 11 years of experience. During this time, Farren has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 2 years and 2 months. Note that Farren may not have shared all experience and actually has more experience.
Based on recent experience, Farren would be well-suited for roles such as: Sabbatical / Caregiver, Executive and Corporate Communications, Senior Manager, Corporate Communications, Senior Manager.
Farren's most recent position is Sabbatical / Caregiver at Sabbatical / Caregiver.
In recent years, Farren has worked for Sabbatical / Caregiver and Hilti North America.
Farren is most experienced in industries like Construction, Manufacturing, and Healthcare.
Farren is most experienced in business areas like Marketing, Project Management, and Human Resources.
Farren has recently worked in industries like Construction, Manufacturing, and Healthcare.
Farren has recently worked in business areas like Marketing.
Farren holds a Bachelor in Communications from Arkansas State University.
Farren has 3 certificates. These include: Executive Communications Summit, Lean Training, Yellow Belt In Organization Processes, Inclusion, and Equity And Community Building.
The availability of Farren needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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