Mattias K.-Lecturer – Data Literacy & Data Visualisation
Check rate
Experience
Lecturer – Data Literacy & Data Visualisation
IHM Business School
- Taught courses on data literacy and data visualisation as part of IHM’s Digital Analytics Specialist program, combining theory with practical application for marketing students.
Football Scout
360 Scouting
Scouting for top European Football clubs.
Main project involves working with a Scandinavian Champions League Club.
Part time - Project based.
Founder | Senior Marketing & Analytics Consultant
Metrikks
Started consulting independently in 2024, later formalised as a standalone agency with metrikks.com.
Helps companies across different sectors scale through performance marketing, analytics, digital strategy and lead generation.
Assistant Coach & Analyst (Interim)
Tvååkers IF
Swedish Division 1 (Tier 3).
End of season interim position.
Assistant Coach & Analyst
Västra Frölunda IF
- Swedish Division 2 (Tier 4).
Marketing Science & Analytics Expert (Central Group)
Precis Digital
Responsible for advanced marketing measurement and evaluation across the group.
Specialised in regression modelling, causal impact studies, geo-lift and marketing mix modelling (MMM).
Delivered internal lectures and trainings across multiple offices.
Supported strategic projects and advised teams in different markets.
Co-Founder
Meal of the Day Sweden AB
Developed a service to meet increasing customer demand for meal services.
Led concept development.
Responsible for financial accounts and supply chain management.
Senior Digital Specialist
Precis Digital
Led projects in digital marketing and analytics, driving performance optimisation and full-funnel strategies.
Advised clients on digital media strategy and budget allocation, managing multi-million SEK ad investments.
Hands-on expertise in Google Analytics, paid media and project management.
Worked with leading Nordic companies across B2B, SaaS, finance, retail and beyond.
Accounting Assistant
Adrian & Partners AB
Quality Controller
EUP Industriservice AB
Administrator
Intrum Justitia
Telemarketer
Provoice
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Sport, Banking and Finance, Food and Beverage, Professional Services, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, Operations, Project Management, Research and Development, and Accounting.
Summary
With 10+ years of experience in data-driven marketing, and most of them at one of Europe’s leading agencies, I’ve helped companies improve efficiency and drive growth through digital strategy and smarter use of data.
I’ve worked with organisations across a wide range of sectors – ranging from B2B and SaaS to finance and retail – focusing primarily on strategic advisory, analytics and full-funnel optimisation.
In addition, I’ve held a specialist role in advanced data measurement and evaluation methods, where I’ve also contributed through lectures and training.
Skills
- Analytical
- Strategic
- Collaborative
- Adaptable
- Entrepreneurial
- Pedagogical
- Problem Solving
Languages
Education
Lund University
Bachelors Degree · Business & Economics · Lund, Sweden
Certifications & licenses
Uefa B | Football Coaching License
Svenska Fotbollförbundet
Professional Diploma In Digital Marketing
Digital Marketing Institute
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Mattias is based in Gothenburg, Sweden and can operate in on-site, hybrid, and remote work models.
Mattias speaks the following languages: Swedish (Native), English (Advanced), Norwegian (Advanced), Spanish (Elementary).
Mattias has at least 17 years of experience. During this time, Mattias has worked in at least 12 different roles and for 11 different companies. The average length of individual experience is 1 year and 5 months. Note that Mattias may not have shared all experience and actually has more experience.
Based on recent experience, Mattias would be well-suited for roles such as: Lecturer – Data Literacy & Data Visualisation, Football Scout, Founder | Senior Marketing & Analytics Consultant.
Mattias's most recent position is Lecturer – Data Literacy & Data Visualisation at IHM Business School.
In recent years, Mattias has worked for IHM Business School, 360 Scouting, Metrikks, Tvååkers IF, and Västra Frölunda IF.
Mattias is most experienced in industries like Advertising, Sport, and Banking and Finance. Mattias also has some experience in Food and Beverage, Manufacturing, and Professional Services.
Mattias is most experienced in business areas like Business Intelligence, Marketing, and Project Management. Mattias also has some experience in Operations, Research and Development, and Accounting.
Mattias has recently worked in industries like Advertising, Sport, and Education.
Mattias has recently worked in business areas like Business Intelligence, Marketing, and Research and Development.
Mattias holds a Bachelor in Business & Economics from Lund University.
Mattias has 2 certificates. These include: Uefa B | Football Coaching License and Professional Diploma In Digital Marketing.
The availability of Mattias needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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