Mattias Karlsson - Lecturer – Data Literacy & Data Visualisation

Q: Where is Mattias based?

Mattias is based in Gothenburg, Sweden and can operate in on-site , hybrid , and remote work models.

Q: What languages does Mattias speak?

Mattias speaks the following languages: Swedish (Native), English (Advanced), Norwegian (Advanced), Spanish (Elementary) .

Q: How many years of experience does Mattias have?

Mattias has at least 16 years of experience. During this time, Mattias has worked in at least 12 different roles and for 11 different companies . The average length of individual experience is 1 year and 4 months . Note that Mattias may not have shared all experience and actually has more experience.

Q: What is Mattias's latest experience?

Mattias's most recent position is Lecturer – Data Literacy & Data Visualisation at IHM Business School .

Q: What companies has Mattias worked for in recent years?

In recent years, Mattias has worked for IHM Business School , 360 Scouting , Metrikks , Tvååkers IF , and Västra Frölunda IF .

Q: Which industries is Mattias most experienced in?

Mattias is most experienced in industries like Advertising , Sport , and Banking and Finance . Mattias also has some experience in Food and Beverage , Manufacturing , and Professional Services .

Q: Which business areas is Mattias most experienced in?

Mattias is most experienced in business areas like Business Intelligence , Marketing , and Project Management . Mattias also has some experience in Operations , Research and Development , and Accounting .

Q: Which industries has Mattias worked in recently?

Mattias has recently worked in industries like Advertising , Sport , and Education .

Q: Which business areas has Mattias worked in recently?

Mattias has recently worked in business areas like Business Intelligence , Marketing , and Research and Development .

Recommended expert

Gothenburg, Sweden

Experience

May 2025 - Jun 2025

2 months

Gothenburg, Sweden

Lecturer – Data Literacy & Data Visualisation

IHM Business School

Taught courses on data literacy and data visualisation as part of IHM’s Digital Analytics Specialist program, combining theory with practical application for marketing students.

Aug 2024 - Present

1 year 8 months

Football Scout

360 Scouting

Scouting for top European Football clubs.
Main project involves working with a Scandinavian Champions League Club.
Part time - Project based.

Feb 2024 - Present

2 years 2 months

Oslo, Norway

Founder | Senior Marketing & Analytics Consultant

Metrikks

Started consulting independently in 2024, later formalised as a standalone agency with metrikks.com.
Helps companies across different sectors scale through performance marketing, analytics, digital strategy and lead generation.

Jan 2024 - Dec 2024

1 year

Tvååker, Sweden

Assistant Coach & Analyst (Interim)

Tvååkers IF

Swedish Division 1 (Tier 3).
End of season interim position.

Jan 2022 - Dec 2023

2 years

Gothenburg, Sweden

Assistant Coach & Analyst

Västra Frölunda IF

Swedish Division 2 (Tier 4).

Jan 2021 - Jan 2024

3 years 1 month

Gothenburg, Sweden

Marketing Science & Analytics Expert (Central Group)

Precis Digital

Responsible for advanced marketing measurement and evaluation across the group.
Specialised in regression modelling, causal impact studies, geo-lift and marketing mix modelling (MMM).
Delivered internal lectures and trainings across multiple offices.
Supported strategic projects and advised teams in different markets.

Dec 2017 - Dec 2019

2 years 1 month

Gothenburg, Sweden

Co-Founder

Meal of the Day Sweden AB

Developed a service to meet increasing customer demand for meal services.
Led concept development.
Responsible for financial accounts and supply chain management.

Nov 2015 - Dec 2020

5 years 2 months

Gothenburg, Sweden

Senior Digital Specialist

Precis Digital

Led projects in digital marketing and analytics, driving performance optimisation and full-funnel strategies.
Advised clients on digital media strategy and budget allocation, managing multi-million SEK ad investments.
Hands-on expertise in Google Analytics, paid media and project management.
Worked with leading Nordic companies across B2B, SaaS, finance, retail and beyond.

Jan 2015 - Dec 2015

1 year

Gothenburg, Sweden

Accounting Assistant

Adrian & Partners AB

Jan 2012 - Dec 2013

2 years

Gothenburg, Sweden

Quality Controller

EUP Industriservice AB

Jan 2009 - Dec 2011

3 years

Gothenburg, Sweden

Administrator

Intrum Justitia

Jan 2009 - Dec 2009

1 year

Gothenburg, Sweden

Telemarketer

Provoice

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Sport, Banking and Finance, Food and Beverage, Professional Services, and Manufacturing.

Advertising

Sport

Banking and Finance

Food and Beverage

Professional Services

Manufacturing

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Operations, Project Management, Research and Development, and Accounting.

Business Intelligence

Marketing

Operations

Project Management

Research and Development

Accounting

Summary

With 10+ years of experience in data-driven marketing, and most of them at one of Europe’s leading agencies, I’ve helped companies improve efficiency and drive growth through digital strategy and smarter use of data.

I’ve worked with organisations across a wide range of sectors – ranging from B2B and SaaS to finance and retail – focusing primarily on strategic advisory, analytics and full-funnel optimisation.

In addition, I’ve held a specialist role in advanced data measurement and evaluation methods, where I’ve also contributed through lectures and training.

Skills

Analytical
Strategic
Collaborative
Adaptable
Entrepreneurial
Pedagogical
Problem Solving

Languages

Swedish

Native

English

Advanced

Norwegian

Advanced

Spanish

Elementary

Education

Jan 2012 - Jan 2015

Lund University

Bachelors Degree · Business & Economics · Lund, Sweden

Certifications & licenses

Uefa B | Football Coaching License

Svenska Fotbollförbundet

Professional Diploma In Digital Marketing

Digital Marketing Institute

Statistics

Experience

Total positions 12

Experience in Advertising 10.5 y

Avg length 1 y 11 m

Longest experience 5 y 1 m

Global Experience

Countries worked in 2 (Sweden, Norway)

Primary country Sweden

Expertise

Recent roles Lecturer – Data Literacy & Data Visualisation, Football Scout, Founder | Senior Marketing & Analytics Consultant

Main industries Advertising, Sport, Banking and Finance

Main business areas Business Intelligence, Marketing, Operations

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Mattias based?

Mattias is based in Gothenburg, Sweden and can operate in on-site, hybrid, and remote work models.

What languages does Mattias speak?

Mattias speaks the following languages: Swedish (Native), English (Advanced), Norwegian (Advanced), Spanish (Elementary).

How many years of experience does Mattias have?

Mattias has at least 16 years of experience. During this time, Mattias has worked in at least 12 different roles and for 11 different companies. The average length of individual experience is 1 year and 4 months. Note that Mattias may not have shared all experience and actually has more experience.

What roles would Mattias be best suited for?

Based on recent experience, Mattias would be well-suited for roles such as: Lecturer – Data Literacy & Data Visualisation, Football Scout, Founder | Senior Marketing & Analytics Consultant.

What is Mattias's latest experience?

Mattias's most recent position is Lecturer – Data Literacy & Data Visualisation at IHM Business School.

What companies has Mattias worked for in recent years?

In recent years, Mattias has worked for IHM Business School, 360 Scouting, Metrikks, Tvååkers IF, and Västra Frölunda IF.

Which industries is Mattias most experienced in?

Mattias is most experienced in industries like Advertising, Sport, and Banking and Finance. Mattias also has some experience in Food and Beverage, Manufacturing, and Professional Services.

Which business areas is Mattias most experienced in?

Mattias is most experienced in business areas like Business Intelligence, Marketing, and Project Management. Mattias also has some experience in Operations, Research and Development, and Accounting.

Which industries has Mattias worked in recently?

Mattias has recently worked in industries like Advertising, Sport, and Education.

Which business areas has Mattias worked in recently?

Mattias has recently worked in business areas like Business Intelligence, Marketing, and Research and Development.

What is Mattias's education?

Mattias holds a Bachelor in Business & Economics from Lund University.

Does Mattias have any certificates?

Mattias has 2 certificates. These include: Uefa B | Football Coaching License and Professional Diploma In Digital Marketing.

What is the availability of Mattias?

Mattias is immediately available full-time for suitable projects.

What is the rate of Mattias?

Mattias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.