Internationalization Experts in Germany

• Strategic consulting for the implementation of a CTV monetization concept in the livestreaming sector - sports
• Consulting and support in selecting monetization partners
• Strategic consulting and screening of ad technologies, their integration, and the implementation of an integrated business workflow
• Stakeholder management and management support
• Pricing, cost, and benefit analyses
• Sub-project leadership for external and internal stakeholders and teams

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

Procure Ai builds a procurement platform with tools to optimise purchasing and supplier management, delivering real-time analytics, cost-saving insights, and automated workflows. A common data model integrates and enriches data from multiple ERP and e-procurement systems including Ivalua, SAP, Coupa, WPS, and Jaggaer.

06/2025 – TODAY:

• Architecting and building a new AI-native procurement platform with document intelligence, an agent orchestration layer using Mastra and LLM-based workflow automation across supplier, intake and category management use-cases
• Shipped agentic engineering workflows across the development team, enabling LLM-assisted code generation and review automation, measurably reducing cycle time on repetitive development tasks
• Migrating the Design System from Material UI to shadcn/ui with Tailwind, improving consistency and reducing frontend build overhead
• Staying hands-on across frontend, backend and AI features while the engineering team grew from 10 to 20+ engineers: hiring, onboarding, 1:1s and mentoring

06/2020 – 06/2025:

• Joining as the first engineer after the two founders; shaping platform architecture and product vision from scratch in close collaboration with the CTO, growing the platform to serve 10 enterprise customers
• Leading fullstack feature development on the core procurement platform, with focus on Analytics, Search, and Autonomous Negotiations use-cases: defining MVP scope, aligning technical decisions to customer outcomes, and cutting work that wasn't delivering value
• Challenged a field-based configuration request for Autonomous Negotiations and instead built a node-based rule builder matching how category managers think in conditions and branches; later reused across other workflow and decision configuration use-cases
• Designing and implementing multi-tenant authentication and fine-grained authorisation based on organisational units
• Architecting and building a multi-tenant Admin Application for managing customer installations across environments, covering configuration, feature flags, and i18n
• Creating and maintaining a custom Design System built on Material UI, used across the full product
• Setting up and maintaining CI/CD pipeline and full QA suite (linting, unit, integration, and e2e testing)
• Architecting and implementing a multi-environment release process using Helm and Helmfile; owning infrastructure as code across AWS and Azure
• Researching and piloting new tools and frameworks; making build-vs-buy decisions to balance velocity, cost, and long-term maintainability
• Grew the engineering team from 4 to 10+ engineers, mentoring engineers and building a culture of ownership, code review and iterative delivery

Technologies: TypeScript, JavaScript, React, Node.js, Fastify, GraphQL, GraphQL Codegen, GraphQL Mesh, GraphQL Yoga, Hasura, Apollo Client, REST, CubeJS, PostgreSQL, Prisma, Elasticsearch, Meilisearch, Typesense, Kafka, Avro, Karapace, Kubernetes, Docker, Terraform, OpenTofu, Helm, Helmfile, GitLab CI, Keycloak, Better-Auth, OpenFGA, Nx, Vite, Vitest, Playwright, Testing Library, Storybook, Chromatic, Material UI, shadcn/ui, Tailwind, React Flow, recharts, i18next, Backstage, Grafana, Sentry, Zod, Claude Code, Codex, Mastra, Vercel AI SDK, Vercel AI Elements, AWS, Azure

• Implementing and extending an Electron app based on TypeScript, React and Node.js to display stream content and technical data
• Extending a Kotlin backend for message processing via Kafka
• Extending various React modules
• Programming custom solutions for customers, including testing
• Creating documentation
• Development in accordance with Scrum processes

Used skills: React, React Hooks, Jest, Vitest, Typescript, Electron, IntelliJ, Vite, Github, Jira, Node.js, yarn, npm, pnpm, Swagger, OpenAPI, Storybook, Docker, Prettier, Eslint, tailwindcss, i18n, GraphQL, CoPilot, Postgres, JSON, Sqlite, trpc, influxdb, Java, Spring, Kotlin, Kafka, Git, Sonarcube

Consulting and software for intralogistics automation (AGV/FTS) · Product lines AGVHub (independent AGV project consulting, layout editor) and OneBob (all-in-one business software for small teams)

• Designed and planned the implementation of a supervisory control system for a bakery production line (engineering customer, kick-off workshop 08/2025): three development stages, eight acceptance-ready milestones, batch traceability, AGV integration with RFID, Vue frontend.
• Discovery and requirements discussions with plant logistics and IT teams at industrial customers (life science, aviation, steel, engineering): translated supervisory control, ERP interface, and VDA 5050 requirements into architecture and requirements specification structures.
• Go-to-market automation and analytics: Bing and Meta campaigns, LLM-supported LinkedIn content pipeline, performance dashboards for partners and sales.
• Expert posts on LinkedIn about robotics and intralogistics: around 170,000 impressions across 41 posts (03 to 08/2026).

• Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
• Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
• Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
• Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
• Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
• Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
• Defined KPIs to measure accessibility, conversion, and user guidance
• BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
• Established sustainable process integration through close collaboration with consulting partners and internal teams

• Developed complex React/TypeScript frontend systems for highly customizable lens products.
• Designed internal tooling for validating and managing product configuration constraints.
• Led accessibility initiatives to align customer-facing applications with EU accessibility requirements.
• Worked extensively in large legacy codebases while incrementally improving maintainability and developer experience.
• Collaborated across multiple teams in an international e-commerce environment.

• Moss is a spend-management platform for SMEs that bundles corporate cards, web-based applications and reimbursements, AP/procurement and advanced accounting in one place.
• Splits time across Accounting, Spending and Growth tribes, handling requirements gathering, public product design, coding, testing, debugging and internal apps.
• Participates in development and maintenance of the design system/UI kit and supports tooling, documentation and developer experience.
• Builds form-heavy UIs, drawer-based editing, high-density/resilient tables with server-side filters, pagination, column configurations, CSV/Excel export and bulk operations, all wired for permissions and auditability.
• Works with complex cross-entity relationships without a single-schema solution.
• Uses React, Redux Toolkit, styled-components, react-hook-form, React PDF, Vite, Lokalise, React Testing Library and Playwright.

Goal: Coach a new agile team to implement and deliver the MVP of an AI-powered digital insurance service.

• Kicked off and coached a new cross-functional agile team as Scrum Master.
• Introduced a new Product Owner to the role with coaching, close collaboration and support with daily operations and backlog management in Jira.
• Facilitated the ideation, design and backlog creation process for the MVP, applying the appropriate tools and techniques (user journey mapping, impact mapping, story mapping, AI prototyping).
• Managed dependencies and impediments across multiple teams, resolving challenges rising from the use of both agile frameworks and traditional project management methodologies.
• Facilitated and supported planning and decision-making activities regarding the MVP delivery (roadmap creation, release planning, test management, translation of user feedback into product decisions)
• Continuously improved processes across multiple agile teams, closely collaborating with other Scrum Masters and cross-team roles (leads, architect, test manager).
• Designed and facilitated in-person and remote workshops as needed across multiple teams (agile practices, problem solving, process improvement, AI powered product development).

• Founded an AI-powered scheduling and business-management SaaS for SMBs, owning technology strategy, architecture, product development, UX, billing and go-to-market execution.
• Architected and shipped a multi-tenant platform with REST APIs, RBAC, CRM, billing and notifications, powering the manager dashboard, admin console, booking experience and iOS/Android applications.
• Led and mentored 7 software engineers, 1 DevOps engineer, 1 QA engineer and 1 UX/UI designer, while remaining hands-on across backend, frontend and product delivery.
• Built AI voice and chat agents using Python/FastAPI, OpenAI and Anthropic APIs, RAG, pgvector and tool calling; integrated Twilio, Google Calendar/Meet, Stripe and Firebase.
• Owned production infrastructure and automated delivery across separate environments using Docker, Nginx, GitHub Actions and Grafana; represented the company at accelerators and international startup events.

Selected stack: Python, FastAPI, Node.js, Vue 3, React/Next.js, React Native, PostgreSQL, Redis, Docker

• Building independent projects in the AI/developer tools space.
• Experimenting with product ideas, rapid prototyping, and go-to-market validation.
• Designing AI-native operating model—leveraging agentic pipelines, living context schemas, and rigorous eval harnesses to multiply individual contributor leverage and eliminate implementation bottlenecks.

Cross-brand design system

Focus: Analysis of the causes of recurring layout deviations in design system components. The cause was the integration of visual regression tests (BackstopJS) into the build and approval process: deviations were not blocked, and reference images were replaced without approval.

Recommendations for a controlled workflow with mandatory approval and test results as a prerequisite for merging. Contributed to the successor system based on Lit/Web Components.

Technologies: Lit, Web Components, SCSS, Gulp, BackstopJS, GitHub Enterprise, JFrog Artifactory

struppilog.com – Digital health record for pets / MVP → Full Product

Design, development, and full further development of a digital health platform for pets – from my own MVP development to a fully built and production-ready platform.

Independent concept and development of the MVP Development of the full application with Flutter/Dart and Firebase Expansion of the MVP into a full digital health record with health data, findings, allergies, medications, documents, and emergency data Development of user registration, authentication, roles, data models, and secure user interactions Implementation of QR-code-based data exchange and digital interaction features Development of a multilingual, responsive web application Integration of AI-supported features and AI/agentic workflows Development and continuous improvement of product logic, UX/UI, and technical architecture Building and expanding a scalable cloud-based solution with Firebase Integration and further development of APIs and external services Use of AI-native / agentic engineering to speed up development, testing, debugging, and product iteration Independent implementation of all other features and technical extensions Continuous further development of the MVP into a full digital product

Impact: The MVP I built myself was continuously developed technically and functionally into a broad, production-ready platform – including frontend, backend, data model, authentication, UX/UI, APIs, cloud infrastructure, and ongoing product development.

Built charts for historical data, alarms, and downtime, plus enhanced interactive tables to efficiently track and compare oil-well performance. Eliminated 80% of high/medium security risks (Checkmarx) for the app. Optimized charting libraries, cutting usage from to 300–400MB for large data sets.