Internationalization Experts in Germany

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

• Focus: system architecture, cloud-native platforms, microservices, API design
• Product: Pflege-Pfad is a digital matchmaking platform that connects relatives of people in need of care directly with verified care services and caregivers - without an agency and without ongoing fees.
• Business analysis & process design:
• Analysis of the German care market and identification of the key pain points of both target groups.
• Modeling of the core business processes: registration, verification, care request, application, placement, and rating.
• Definition of the business model as a freemium/premium model with optional contact unlocking.
• Creation of user stories and requirements documentation for relatives, care services, and administrators.
• Design of trust and quality assurance mechanisms with document upload, admin review process, and rating system.
• Coordination with stakeholders and validation of product decisions with potential users.
• Technical implementation:
• Design and implementation of the entire platform architecture as a solo developer.
• Design and implementation of a REST API with Spring Boot and Kotlin, including JWT-based authentication.
• Development of the frontend as a single-page application with Angular 17.
• Implementation of the AWS infrastructure with EC2, RDS PostgreSQL, S3, CloudFront, and IAM.
• Document upload with AWS S3 via presigned URLs for verification of care services.
• Email notifications via Resend API.
• AI-supported care service search via OpenAI API.
• Implementation of complete user flows such as registration, login, password reset, and placement process.
• Building an admin panel for user and care service management as well as analytics.
• CI/CD with GitHub Actions and containerized deployments with Docker.
• End-to-end tests with Playwright.

Technologies: Kotlin, Spring Boot 3, Spring Security, JWT, JPA/Hibernate, PostgreSQL, Angular 17, TypeScript, RxJS, AWS (EC2, ECS, S3, CloudFront CDN, RDS PostgreSQL, IAM), nginx, GitHub Actions, Playwright, Maven, Git, OpenAI API, Resend API, Docker, Scrum, i18n (DE/EN/TR), Kiro, feature-flag architecture.

• Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
• Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
• Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
• Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
• Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
• Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
• Defined KPIs to measure accessibility, conversion, and user guidance
• BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
• Established sustainable process integration through close collaboration with consulting partners and internal teams

• Developed complex React/TypeScript frontend systems for highly customizable lens products.
• Designed internal tooling for validating and managing product configuration constraints.
• Led accessibility initiatives to align customer-facing applications with EU accessibility requirements.
• Worked extensively in large legacy codebases while incrementally improving maintainability and developer experience.
• Collaborated across multiple teams in an international e-commerce environment.

Project for a leading German email and cloud service provider: As Senior Frontend Developer and Technical Web Architect, I developed an international, multi-tenant white-label consent management layer for multiple brands.

Main tasks:

• Architecture and implementation with Vue 3, TypeScript, and Vite
• Development of automated tests with Vitest and Playwright
• Creation of brand-specific CMP configurations, CSS themes, i18n structures, and vendor settings
• Implementation of playout and initialization logic as well as backend integration
• Technical decision support, project, and code documentation

Impact: Replacement of external CMP solutions with a reusable and long-term maintainable in-house foundation for several international brands and rollouts.

Technologies: Vue 3, TypeScript, Vite, Vitest, Playwright, IAB TCF, Google Additional Consent, i18n, Git, CI/CD.

PLANT-MY-TREE®-per-order

The application enables Shopify merchants to automatically place tree-planting orders for every incoming order. By integrating ecological contributions directly into the purchase process, the manual effort for tracking and billing reforestation initiatives is eliminated. The system increases transparency for end customers through real-time visualizations of the ecological impact directly in the storefront. The architecture is based on a modular monolith with Spring Boot in the backend and an integrated React app inside the Shopify admin area. The solution uses webhooks to capture order data in an event-driven way and integrates the weclapp ERP system for automated monthly invoicing. An app proxy mechanism provides dynamic statistics such as CO2 compensation and planted trees without any performance loss for the merchant shop.

Tasks:

• Design of the modular software architecture based on Spring Modulith to ensure high maintainability
• Development of the event-driven business logic for evaluating Shopify orders via webhooks
• Implementation of automated invoicing by connecting the weclapp REST API
• Building the frontend using React Router and Shopify App Bridge for native integration
• Design of the database model and implementation of the persistence layer with JPA/Hibernate and Prisma
• Integration of internationalization processes for global use in the frontend and email communication
• Automation of deployment processes using Docker and GitLab CI/CD

Project skills: Java 25, Spring Boot, Spring Security, Spring Modulith, Hibernate, JPA, REST API, PostgreSQL, Maven, Liquibase, React, TypeScript, React Router, Vite, Node.js, Prisma, Zod, Docker, Docker Compose, GitLab CI/CD, Shopify CLI, Shopify App Bridge, Polaris, weclapp, i18next, Lombok, Vitest

Goal: Coach a new agile team to implement and deliver the MVP of an AI-powered digital insurance service.

• Kicked off and coached a new cross-functional agile team as Scrum Master.
• Introduced a new Product Owner to the role with coaching, close collaboration and support with daily operations and backlog management in Jira.
• Facilitated the ideation, design and backlog creation process for the MVP, applying the appropriate tools and techniques (user journey mapping, impact mapping, story mapping, AI prototyping).
• Managed dependencies and impediments across multiple teams, resolving challenges rising from the use of both agile frameworks and traditional project management methodologies.
• Facilitated and supported planning and decision-making activities regarding the MVP delivery (roadmap creation, release planning, test management, translation of user feedback into product decisions)
• Continuously improved processes across multiple agile teams, closely collaborating with other Scrum Masters and cross-team roles (leads, architect, test manager).
• Designed and facilitated in-person and remote workshops as needed across multiple teams (agile practices, problem solving, process improvement, AI powered product development).

• Founded an AI-powered scheduling and business-management SaaS for SMBs, owning technology strategy, architecture, product development, UX, billing and go-to-market execution.
• Architected and shipped a multi-tenant platform with REST APIs, RBAC, CRM, billing and notifications, powering the manager dashboard, admin console, booking experience and iOS/Android applications.
• Led and mentored 7 software engineers, 1 DevOps engineer, 1 QA engineer and 1 UX/UI designer, while remaining hands-on across backend, frontend and product delivery.
• Built AI voice and chat agents using Python/FastAPI, OpenAI and Anthropic APIs, RAG, pgvector and tool calling; integrated Twilio, Google Calendar/Meet, Stripe and Firebase.
• Owned production infrastructure and automated delivery across separate environments using Docker, Nginx, GitHub Actions and Grafana; represented the company at accelerators and international startup events.

Selected stack: Python, FastAPI, Node.js, Vue 3, React/Next.js, React Native, PostgreSQL, Redis, Docker

Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:

• Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
• Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
• Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
• Conceptual support for the development of an integrated reporting and performance management setup
• Execution of customer insights analyses to identify patterns and anomalies within customer data clusters

Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:

• Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
• Strategic-operational consulting for the introduction of RELEX including best practices
• Support in defining overarching goals and requirements (2-year target picture)
• Guidance in scoping a relevant supply chain network segment for the project
• Development of a roadmap for iterative, incremental RELEX setup and rollout
• Assessment of project dependencies (interfaces, configurations, etc.)
• Advice on prioritized implementation of business requirements and data interfaces
• Support in test planning (data validation, system testing, UAT)
• Consulting on internationalization, change management, training, and knowledge transfer
• Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX

Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:

• Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
• Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
• Proposal of quality improvements for program and modernization efforts
• Sparring partner and professional, technical, structural and organizational consulting for project and program management

Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:

• Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
• Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
• Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
• MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)

Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:

• Coaching of the core team with topic managers and team leads
• Introduction to the OKR topic and setup of the OKR cycle
• Establishment of the OKR approach in teams and on a cross-team level

Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:

• Analysis of current challenges
• Definition of overarching goals
• Development of a proposal for a new team structure
• Identification of required competencies, skills and responsibilities
• Advisory and alignment on communication and change management strategy

struppilog.com – Digital health record for pets / MVP → Full Product

Design, development, and full further development of a digital health platform for pets – from my own MVP development to a fully built and production-ready platform.

Independent concept and development of the MVP Development of the full application with Flutter/Dart and Firebase Expansion of the MVP into a full digital health record with health data, findings, allergies, medications, documents, and emergency data Development of user registration, authentication, roles, data models, and secure user interactions Implementation of QR-code-based data exchange and digital interaction features Development of a multilingual, responsive web application Integration of AI-supported features and AI/agentic workflows Development and continuous improvement of product logic, UX/UI, and technical architecture Building and expanding a scalable cloud-based solution with Firebase Integration and further development of APIs and external services Use of AI-native / agentic engineering to speed up development, testing, debugging, and product iteration Independent implementation of all other features and technical extensions Continuous further development of the MVP into a full digital product

Impact: The MVP I built myself was continuously developed technically and functionally into a broad, production-ready platform – including frontend, backend, data model, authentication, UX/UI, APIs, cloud infrastructure, and ongoing product development.

• Built a complete real-time multiplayer platform with game engine, lobby system, game tables, spectator mode, and persistent game history.
• Implemented product-relevant multiplayer workflows with WebSocket communication, live synchronization, voice chat, mobile app features, and push notifications.
• Developed a scalable full-stack architecture with authentication, PostgreSQL persistence, premium/billing integration, and extensive test coverage.

Re-platforming an e-commerce shop to a microservice architecture

• Goal: Replace an outdated Shopware system with a scalable, future-proof solution based on microservices and a headless architecture.
• Led a full architecture consulting process and defined the microservice boundaries based on a headless architecture with commercetools as PIM/OMS and Next.js as the frontend solution.
• Developed and integrated several decentralized services (e.g. internationalization, personalization).
• Took over the configuration of central third-party systems such as Contentstack and Algolia.
• Built a stable cloud infrastructure on Google Cloud with monitoring via Grafana.

Technologies: commercetools, Next.js, Contentstack, Algolia, Google Cloud, Grafana, TypeScript, Shopware

Development of an international e-commerce platform

• Goal: Build a high-performance, user-friendly and international e-commerce platform.
• Defined a scalable, high-performance and maintainable software architecture that served as the foundation for the platform's international expansion.
• Selected a best-of-breed technology stack that enabled the development of an industry-leading shop and reduced development effort for new features by 30%.
• Ensured seamless integration of critical third-party systems (PIM, CRM, ERP) to guarantee end-to-end business processes and a consistent data foundation.
• Implemented comprehensive tracking and analytics tools for continuous performance monitoring and optimization of the customer journey.

Technologies: React.js, Next.js, commerceTools, Algolia, Salesforce, Heroku, CI/CD, PHP, Google Analytics

AI-powered personalization and customer data platform in e-commerce

• Goal: Replace static content with a dynamic, AI-based personalization strategy to increase user relevance and automate marketing processes.
• Designed and built a customer data platform to aggregate and combine customer and analytics data from distributed sources.
• Implemented automated categorization of customer profiles as the basis for delivering personalized content and product recommendations in the Shopware frontend.
• Developed a semantic similarity algorithm based on Python and OpenAI to calculate product and content similarity from user profiles.
• Built the technical connection to retail media platforms to control external ad placements along the customer journey.

Technologies: Shopware 6, Python 3, OpenAI, Elasticsearch, PHP, Symfony, Twig

Shopware tracking & consent architecture (GDPR) for 4 online shops

• Goal: Build a unified, GDPR-compliant tracking infrastructure across multiple shops with central consent management across several Shopware instances.
• Defined a comprehensive tracking guide and developed a modular architecture compatible across multiple Shopware versions.
• GDPR-compliant integration of Usercentrics and Adobe Launch through a central tag manager.
• Full tracking setup (page, order, product, user) incl. partner-specific tracking (Emarsys, Channelpilot, etc.).
• Detailed event and error tracking to proactively identify technical drop-offs.

Technologies: Shopware, Adobe Analytics, Usercentrics, Tag Manager, PHP, MySQL, GDPR

AI/LLM search engine with RAG and hybrid search (Python, Elasticsearch)

• Goal: Build an AI-powered search engine with RAG architecture and hybrid search to accurately match service providers from over 500,000 company records.
• Developed an automated data pipeline (web scraping + LLM) that continuously crawls company data and converts it into structured formats using LLMs.
• Implemented a RAG workflow incl. vectorization for semantic search to increase search accuracy and relevance.
• Configured and fine-tuned Elasticsearch for hybrid search (vector + keyword search).
• End-to-end development of backend API, frontend and deployment on live servers.

Technologies: Python, FastAPI, Elasticsearch, LLM, RAG, React, Docker, Web Scraping

AI/computer vision system (Python, ML) – object detection under difficult conditions

• Goal: Develop an AI-powered recognition system with reliable performance even in rain, fog, snow and darkness.
• Built and annotated a large training dataset incl. difficult conditions.
• Trained a YOLO-based object detection model; carried out systematic error analysis and improved data quality and preprocessing.
• Coordinated with stakeholders through regular status updates.

Technologies: Python, Machine Learning, TensorFlow, PyTorch, YOLO, OpenCV

Built charts for historical data, alarms, and downtime, plus enhanced interactive tables to efficiently track and compare oil-well performance. Eliminated 80% of high/medium security risks (Checkmarx) for the app. Optimized charting libraries, cutting usage from to 300–400MB for large data sets.

• Moss is a spend-management platform for SMEs that bundles corporate cards, web-based applications and reimbursements, AP/procurement and advanced accounting in one place.
• Splits time across Accounting, Spending and Growth tribes, handling requirements gathering, public product design, coding, testing, debugging and internal apps.
• Participates in development and maintenance of the design system/UI kit and supports tooling, documentation and developer experience.
• Builds form-heavy UIs, drawer-based editing, high-density/resilient tables with server-side filters, pagination, column configurations, CSV/Excel export and bulk operations, all wired for permissions and auditability.
• Works with complex cross-entity relationships without a single-schema solution.
• Uses React, Redux Toolkit, styled-components, react-hook-form, React PDF, Vite, Lokalise, React Testing Library and Playwright.