Internationalization Experts in Germany

• Founded the company as a full-service consulting firm focused on purchasing and supply chain
• Commercial management of the company
• Digitalization and automation of work steps to reduce process costs
• Project management for optimization projects
• Connecting German companies with manufacturers abroad to achieve shorter delivery times and lower procurement costs at the same time
• Organizing B2B meetings between international companies
• Research on procurement markets (BestCostCountry) for the production of complex welded assemblies
• Taking on interim management assignments

• Focus: system architecture, cloud-native platforms, microservices, API design
• Product: Pflege-Pfad is a digital matchmaking platform that connects relatives of people in need of care directly with verified care services and caregivers - without an agency and without ongoing fees.
• Business analysis & process design:
• Analysis of the German care market and identification of the key pain points of both target groups.
• Modeling of the core business processes: registration, verification, care request, application, placement, and rating.
• Definition of the business model as a freemium/premium model with optional contact unlocking.
• Creation of user stories and requirements documentation for relatives, care services, and administrators.
• Design of trust and quality assurance mechanisms with document upload, admin review process, and rating system.
• Coordination with stakeholders and validation of product decisions with potential users.
• Technical implementation:
• Design and implementation of the entire platform architecture as a solo developer.
• Design and implementation of a REST API with Spring Boot and Kotlin, including JWT-based authentication.
• Development of the frontend as a single-page application with Angular 17.
• Implementation of the AWS infrastructure with EC2, RDS PostgreSQL, S3, CloudFront, and IAM.
• Document upload with AWS S3 via presigned URLs for verification of care services.
• Email notifications via Resend API.
• AI-supported care service search via OpenAI API.
• Implementation of complete user flows such as registration, login, password reset, and placement process.
• Building an admin panel for user and care service management as well as analytics.
• CI/CD with GitHub Actions and containerized deployments with Docker.
• End-to-end tests with Playwright.

Technologies: Kotlin, Spring Boot 3, Spring Security, JWT, JPA/Hibernate, PostgreSQL, Angular 17, TypeScript, RxJS, AWS (EC2, ECS, S3, CloudFront CDN, RDS PostgreSQL, IAM), nginx, GitHub Actions, Playwright, Maven, Git, OpenAI API, Resend API, Docker, Scrum, i18n (DE/EN/TR), Kiro, feature-flag architecture.

Situation:

• decline in sales
• need for support in identifying and opening up new sales markets

TASK:

• Expand the B2B network and develop new strategic partnerships to open up additional sales opportunities and new markets.

MEASURES:

• Identify and approach potential B2B customers and partners
• Expand existing contacts in the market environment
• Develop new strategic partnerships
• Customer and market meetings mostly in the field
• Support in opening up new sales opportunities

RESULTS:

• B2B network expanded in a targeted way
• new strategic partnerships initiated
• additional market and sales potential made visible
• stronger presence with customers through personal market work

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

• Strategic business development transition: product before customer in <4 months instead of 10
• Strategic business development transition: development cost reduction vs. plan: 40% (-€250K)
• Executive mentor & coach for CEO & CPO: CEO too busy to improve – portfolio, organizational structure, and strategy
• Executive mentor & coach for CEO & CPO: PO→CPO transition for taking full product responsibility for Lohnpulse
• Interim CIO: general contractor vendor scouting / onboarding / handover to CPO
• Interim CIO: transition MVP→operational product by CPO

Building and establishing sales and marketing processes, as well as candidate management for executive and transformation mandates between Europe and Asia

• Initial situation**

• Asia-Connect started as a partnership for placing interim executives. After the first sales activities, scalable structures for sales, marketing, and candidate management were missing. With growing demand and the involvement of additional partners, there was a need for clear processes, defined interfaces, and reliable reporting in order to manage growth in a planned way and deliver mandates efficiently.

• Responsibility & approach**

• Built clearly structured end-to-end processes for sales, marketing, and candidate management.

• Implemented standardized candidate management from first contact to talent pool.

• Introduced binding marketing guidelines, including agency management and SEO implementation.

• Established a KPI-based content and reporting process.

• Introduced weekly KPI reviews and forecasts to manage marketing and sales.

• Implemented a structured sales process from lead-to-opportunity to contract closing.

• Piloted and continuously improved all processes in day-to-day operations.

• Results & impact**

• Introduced uniform marketing standards, including stable agency management (content output +60%).

• Established a KPI-driven content and reporting process with regular performance reviews (engagement rate >45%).

• Implemented a structured sales process from lead to close, with clear phase and decision logic.

• Implemented an end-to-end candidate management process with clear quality criteria and a scalable data basis (time-to-shortlist –40%).

• Increased efficiency in mandate fulfillment through shorter lead times and better coordination between sales and candidate management.

• Created a scalable operational base to integrate additional partners and grow the network.

• Strategic and operational overall responsibility for a specialized agency for UX Writing & Content Strategy
• Product development, client acquisition, and the setup and strategic further development of UX writing systems for clients in the IT and finance sectors

Project for a leading German email and cloud service provider: As Senior Frontend Developer and Technical Web Architect, I developed an international, multi-tenant white-label consent management layer for several brands.

Main tasks:

• Architecture and implementation with Vue 3, TypeScript, and Vite
• Development of automated tests with Vitest and Playwright
• Creation of brand-specific CMP configurations, CSS themes, i18n structures, and vendor settings
• Implementation of the playout and initialization logic as well as backend integration
• technical decision support, project and code documentation

Impact: Replacement of external CMP solutions with a reusable and long-term maintainable in-house base for several international brands and rollouts.

Technologies: Vue 3, TypeScript, Vite, Vitest, Playwright, IAB TCF, Google Additional Consent, i18n, Git, CI/CD.

PLANT-MY-TREE®-per-order

The application enables Shopify merchants to automatically place tree-planting orders for every incoming order. By integrating ecological contributions directly into the purchase process, the manual effort for tracking and billing reforestation initiatives is eliminated. The system increases transparency for end customers through real-time visualizations of the ecological impact directly in the storefront. The architecture is based on a modular monolith with Spring Boot in the backend and an integrated React app inside the Shopify admin area. The solution uses webhooks to capture order data in an event-driven way and integrates the weclapp ERP system for automated monthly invoicing. An app proxy mechanism provides dynamic statistics such as CO2 compensation and planted trees without any performance loss for the merchant shop.

Tasks:

• Design of the modular software architecture based on Spring Modulith to ensure high maintainability
• Development of the event-driven business logic for evaluating Shopify orders via webhooks
• Implementation of automated invoicing by connecting the weclapp REST API
• Building the frontend using React Router and Shopify App Bridge for native integration
• Design of the database model and implementation of the persistence layer with JPA/Hibernate and Prisma
• Integration of internationalization processes for global use in the frontend and email communication
• Automation of deployment processes using Docker and GitLab CI/CD

Project skills: Java 25, Spring Boot, Spring Security, Spring Modulith, Hibernate, JPA, REST API, PostgreSQL, Maven, Liquibase, React, TypeScript, React Router, Vite, Node.js, Prisma, Zod, Docker, Docker Compose, GitLab CI/CD, Shopify CLI, Shopify App Bridge, Polaris, weclapp, i18next, Lombok, Vitest

• Producing German website, email and social media copy
• Localising technical website copy from English to German (IT, Tech, consumer products)
• Evaluating AI-generated German texts for factual accuracy, tone, and cultural relevance
• Auditing and correcting synthetic German datasets, reducing grammatical and stylistic errors

I help companies and digital teams win back time in their day-to-day work – by automating recurring processes and improving digital products in a targeted way. Depending on the need, either in execution or at leadership level (interim).

Typical results:

• Manual routine processes run automatically – requests, data maintenance, follow-ups
• Faster response times and fewer things left sitting in day-to-day operations
• Clear priorities in product and digitalization initiatives, practical instead of overbuilt

How: modern No/Low-Code automation (including n8n, Make.com), combined with experience as a Managing Director and digital product lead. The tool is never the starting point – the question is always where a solution creates real value.

• Investor meetings, investor relations for NYSE listing
• Enhanced reporting and compliance structures, cost controlling
• Post-merger integration
• Implementation of LucaNet
• Financing negotiations with banks
• Global responsibility for 25 employees in six countries
• Positive net cash position and decreasing NWC (-40%) with rising revenues
• Significantly reduced cash outflow
• Initiated profitability and restructuring projects, introduced capex guidelines
• Built hedging line, implemented ABS program, extended bank financing

Goal: Coach a new agile team to implement and deliver the MVP of an AI-powered digital insurance service.

• Kicked off and coached a new cross-functional agile team as Scrum Master.
• Introduced a new Product Owner to the role with coaching, close collaboration and support with daily operations and backlog management in Jira.
• Facilitated the ideation, design and backlog creation process for the MVP, applying the appropriate tools and techniques (user journey mapping, impact mapping, story mapping, AI prototyping).
• Managed dependencies and impediments across multiple teams, resolving challenges rising from the use of both agile frameworks and traditional project management methodologies.
• Facilitated and supported planning and decision-making activities regarding the MVP delivery (roadmap creation, release planning, test management, translation of user feedback into product decisions)
• Continuously improved processes across multiple agile teams, closely collaborating with other Scrum Masters and cross-team roles (leads, architect, test manager).
• Designed and facilitated in-person and remote workshops as needed across multiple teams (agile practices, problem solving, process improvement, AI powered product development).

• Internationalization of brand processes and communication for Alpecin, Bioniq, Linola, Plantur, Vagisan
• Innovation project for market entry into a completely new segment
• Development of brand content: UGC, visual brand story for hair care
• Implementation of AI tools, consumer insight systems, and a customer centricity mindset