Amazon Web Services Experts in Berlin

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• LLM-based features for automated CO₂e data extraction from unstructured documents (70% reduction)

• Agentic AI pipeline for automated Scope 3 emissions calculation with 150,000+ validated data records

• Smart API workflows for real-time carbon footprint calculations in ERP and ESG systems

• ML algorithms to predict emission hotspots and optimize product design

• Automated data validation pipelines with NLP for quality assurance of CO₂e datasets

• Led a 15-person cross-functional team to develop 10+ AI features

• Strategic product planning and AI roadmap with 35% shorter time to market

• Stakeholder management with DAX companies (40% higher satisfaction, 95% retention)

• On-time project delivery with 95% budget adherence through data-driven backlog management

• Agile methods (Scrum, Kanban) with continuous AI/ML integration (25% team velocity increase)

• Product-market fit for AI features through A/B testing and analytics (60% higher adoption rate)

• Partnered with senior stakeholders across AWS EMEA to drive talent strategy, partner development, and business growth in the cloud ecosystem.
• Focus areas:
• Collaboration with Sales & Partner Management on Go-to-Market initiatives
• Advisory on long-term resource strategy for Cloud, Data, and Security Divisions
• Supporting internal innovation teams in scaling AI and automation projects
• Result: Contributed to AWS’s expansion in Central Europe by aligning business, technology, and people strategy.

Driving AI model quality at scale — evaluating prompt-response accuracy, flagging edge cases, and maintaining SLA-compliant workflows across distributed global teams.

• Analyse AI prompts and side-by-side model outputs to assess response quality, factual accuracy, relevance, consistency, and compliance with project evaluation guidelines.
• Perform fact-checking, data validation, troubleshooting, issue identification, and edge-case review to improve quality standards across AI training support workflows.
• Use Google Sheets, Google Docs, and browser-based tools to document findings, maintain evaluation logs, track issue patterns, and support workflow optimisation in a remote environment.
• Create clear written justifications, review summaries, and KPI-oriented reporting focused on accuracy, turnaround time, documentation completeness, defect identification rate, and SLA adherence.

• Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
• Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
• Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
• Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.

• Designed, built, and launched an internal event planning web application used by over 100 department leads for a large event, despite having no dedicated testing phase.

• Ensured smooth, failure-free operation during first production use, leading to the tool being adopted for future events.

• Automated catering calculations and related workflows, significantly reducing email communication and manual computation effort for meal planning.

• Managed deployment and hosting on a Linux server using Coolify, including application setup and runtime operations.

• Hired and guided a communication designer on UX while independently owning all technical decisions and implementation.

• Led the end-to-end delivery of enterprise full-stack web applications by driving requirement analysis, solution design, frontend and backend development, database design, API integration, code reviews, team coordination, Agile execution, CI/CD deployments, production support, performance optimization, security implementation, and stakeholder collaboration to deliver scalable, high-quality software solutions.

• Mentor team of 6 ML platform engineers through weekly 1:1s, technical design reviews, and best practices, improving team velocity by 35% through structured sprint planning and skill development programs
• Define 2025–2026 ML platform roadmap in collaboration with Data Science, Cloud Engineering, and Product teams, prioritizing automated model governance, cost attribution systems, and multi-environment deployment strategies
• Partner with Data Science, SRE, and Product stakeholders to align ML platform capabilities with business objectives, reducing data scientist deployment friction by 60% through self-service platforms
• Architect and deliver production-grade MLOps platform supporting 50+ models in production with automated promotion pipelines, versioning, and rollback capabilities, achieving 99.5% platform uptime SLA
• Design distributed ML pipeline architecture using Metaflow and Argo Workflows (Vertex Pipelines-compatible), reducing model training time by 30% and deployment cycles from 2 weeks to 3 days through full CI/CD automation
• Build containerized ML services on Kubernetes with auto-scaling policies, resource quotas, and multi-tenancy isolation, optimizing infrastructure costs by $180K annually (25% reduction)
• Implement monitoring, alerting, and performance tracking using Prometheus, Grafana, and custom instrumentation, reducing model debugging time by 50% and establishing model performance SLOs
• Lead development of RAG-based document intelligence platform using LangChain, LangGraph, and vector databases, implementing agentic AI workflows for automated financial document processing
• Implement Infrastructure-as-Code using Terraform for reproducible environment provisioning and GitOps workflows, reducing infrastructure drift incidents by 80%
• Design role-based access control for ML platform, implement model lineage tracking, and establish audit trails for regulatory compliance aligned with enterprise IAM best practices

• Responsibilities:
• Collaborate with Product Owner to define functional and technical requirements
• Quarterly Roadmap definition with Executives and Product Owner
• Fix bug and develop new features in Go and Typescript
• Manage and mentor full stack engineering team
• System Design in a micro-service environment
• Guarantee application security
• Improve engineering efficiency and deliverable quality
• Support automation with agentic-AI workflow
• Achievements:
• Improved security and data privacy awareness in the team with workshops around best practices, security measures and attacks types
• Conceptualized, designed and successfully released a new real-time chat application for our partners improving partner/company relationship and collaboration efficiency in Go and Typescript
• Reduced meeting hours for engineers by restructuring projects preparation workflow in collaboration with product team

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.

• Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
• Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
• Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
• Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
• BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.

• Designed and deployed enterprise Retrieval-Augmented Generation (RAG) applications using LangChain, LangGraph, vector databases, embeddings, and open-source LLMs served through vLLM on GCP GPU infrastructure.
• Built agentic AI workflows using LangGraph with planning, reasoning, tool execution, persistent memory, session management, and Human-in-the-Loop approval mechanisms.
• Developed LLM-powered automation systems integrating BigQuery, SQL pipelines, and external advertising APIs including Meta, TikTok, Amazon, Snapchat, Google, and Pinterest, reducing manual operational workflows.
• Architected multi-agent AI systems for enterprise analytics and decision-support workflows, enabling autonomous task execution and intelligent data interactions.
• Implemented retrieval optimization strategies including multi-retriever architectures, semantic search, context optimization, and query improvement techniques, improving response relevance by approximately 40%.
• Engineered structured prompting strategies, function-calling schemas, and validation workflows to improve reliability of multi-step LLM applications.
• Designed scalable AI services using Python, FastAPI, Cloud Run, Pub/Sub, BigQuery, Docker, and cloud-native deployment architectures.

AI Platform Backend – Senior Developer

Brought in to design and build a backend for an AI platform from scratch, including multi-provider LLM orchestration and real-time infrastructure for AI influencer personas at scale.

Tasks and responsibilities

• Architected and implemented a multi-LLM orchestration layer with Semantic Kernel to integrate GPT-4 and other providers for core platform logic and AI influencer personas, reducing model-switching overhead by abstracting provider APIs behind a single interface.
• Designed and developed a backend from scratch in C# / .NET 10, including domain modeling with DDD, a versioned RESTful API layer, and cloud infrastructure setup on Azure.
• Built a real-time chat infrastructure with Server-Sent Events (SSE), message persistence, and delivery guarantees for live operation of AI influencer personas at scale.
• Developed a media management service with integration of cloud object storage for upload and retrieval of influencer-generated content.
• Created an integration and unit test suite with data seeding for reliable regression testing across all core platform flows, significantly reducing the production error rate.

Tools and technologies: C#, .NET, ASP.NET Core, Python, TypeScript, MySQL, Semantic Kernel, EF Core, Minimal APIs, LLM Orchestration, Prompt Engineering, Agentic AI, Generative AI, AI-Assisted Engineering, Claude Code, GitHub Copilot, Google Gemini, OpenAI API, Ollama, Redis, Azure, Azure Container Apps, Azure Database for MySQL, Docker, GitHub Actions, Clean Architecture, Vertical Slice Architecture, CQRS, Domain-Driven Design, REST API, xUnit, Integration Testing, Unit Testing, Jira, Confluence, Scrum

• Led migration to GCP using Terraform, GKE, and GitOps, improving deployment consistency and scalability
• Implemented Datadog observability stack via Terraform and datadog-operator
• Established automated end-to-end tests and on-call processes, improving incident response and service reliability
• Migrated from NGINX Ingress Controller to Kubernetes Gateway API (NGINX Gateway Fabric)
• Migrated stateful services (PostgreSQL and Redis) to GCP, improving scalability and operational reliability